Be-A Japan Co., Ltd.
Be-A-Bear- has been updated to 3 roles in 1 card! Sanitary period, urinary leakage, and warm-up. New models “Bear Signature Shorts 04” and “Bear Petite Signature Shorts 04” will be released in advance on February 8th (Thursday).
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Be-A Japan Co., Ltd. (Headquarters: Jingumae, Shibuya-ku, Tokyo, Representative Director: Kumi Takahashi, Director: Minako Yamamoto), which develops the super-absorbent sanitary shorts brand Be-A-Bear, has created water-absorbing shorts that will become the brand’s icon. “Bear Signature Shorts” and “Bear Petite Signature Shorts” for juniors have been significantly updated. “Bear Signature Shorts 04” and “Bear Petite Signature Shorts 04”, which have evolved with a focus on comfort, will be released in advance from February 8th (Thursday), and will be available at retailers nationwide from March 1st (Friday). .
[Image 1: https://prtimes.jp/i/60583/71/resize/d60583-71-8227fdb6ded563741f2f-0.jpg&s3=60583-71-9509fd5ffe2918dbc1eb8d6d61afad6b-1200×799.jpg] Be-A-Bear’s ultra-absorbent sanitary shorts “Bear Signature Shorts” are water-absorbing shorts that absorb approximately 125ml* of liquid, far exceeding the 30-50ml that is generally said to be the most on the second day. is. The first generation “Bear Signature Shorts” were born in July 2020 with support of over 100 million yen through
crowdfunding. In March 2021, we improved the absorbent material and updated it to “Bear Signature Shorts 02.”
In April 2022, we released “Bear Signature Shorts 03,” which is even more resistant to leakage, and we have continued to evolve into even better products.
In addition, our “Bear Petite Signature Shorts,” water-absorbing shorts for juniors, are aimed at a wide range of generations, and address the concerns of teenagers who have unstable shorts and cycles. 01, 02, 03… and now “04” has appeared.
Because sanitary experiences are not the same for every person, Be-A-Bear has a variety of opportunities to listen to their voices, including one-on-one interviews after using the product, surveys, reviews, seminars, and round-table discussions. Masu.
We discover the hidden true needs of individuals and society through the voices of our customers, and move forward with further
improvements and development. Be-A-Bear, which continues to evolve with challenge and innovation in its product name, is now releasing the “04” model, which has been updated simultaneously for adults and juniors.
We have strengthened measures to address not only the sanitary period, but also the “urinary leak” problem that was found in Be-A-Bear’s own research.
The latest “04” model, which has high water absorption power and deodorizing power, provides an overwhelming sense of security both during sanitary periods and every day.
[Image 2: https://prtimes.jp/i/60583/71/resize/d60583-71-3aff8b17aa858e89ced6-17.jpg&s3=60583-71-97acd5e19c491f853181ecc5f010ddeb-799×799.jpg] 3 functions in 1 piece for even more comfort. 9 points updated to “04”! 1. 98% ammonia deodorization! Greatly increases deodorizing effect
[Image 3: https://prtimes.jp/i/60583/71/resize/d60583-71-5f8144cc51b56b061f5c-0.jpg&s3=60583-71-123cbc4b0111e4b6713f3c01820d7b2d-799×799.jpg] That odor that you don’t want others to notice and that bothers you in the bathroom. The second layer closest to the skin uses “silver ion fibers” and the fifth layer, which holds liquid, uses “deodorizing *¹ processing” to suppress unpleasant odors and strengthen antibacterial and deodorizing properties.
It is hygienic because it has a double function to suppress the growth of bacteria. Reduces unpleasant odor components and thoroughly deodorizes.
2. Terahertz processing with increased emissivity
[Image 4: https://prtimes.jp/i/60583/71/resize/d60583-71-96d485b2e7eb4aa31027-0.jpg&s3=60583-71-67e2e84b6ece6afd975e324f7dd92272-799×799.jpg] A mineral that emits terahertz waves, an electromagnetic wave that vibrates 1 trillion times per second, is turned into powder and printed on fabric that touches the stomach.
Thanks to our unique technology, the difference in emissivity compared to unprocessed fabric has been doubled compared to conventional products.
The “warmth design” layered with fabric on the inside of the shorts warmly wraps your stomach, which tends to get cold.
3. Dryer OK! Durable and easy-drying fabric
[Image 5: https://prtimes.jp/i/60583/71/resize/d60583-71-ebae54a5b54f83d53938-0.jpg&s3=60583-71-44d049550ee09e038ebcff6e0a535053-799×799.jpg] The main body fabric has been updated to a durable material that dries easily so that it can be worn smoothly.
Tumble drying is now possible, making it even more convenient.
4. Even more difficult to leak in all directions
[Image 6: https://prtimes.jp/i/60583/71/resize/d60583-71-8d7230cefe22925a605a-0.jpg&s3=60583-71-f02cf8ff2fe9935d1992f73f916df0b4-799×799.jpg] The length is 44cm, and the crotch part that tends to leak is 16cm wide, making it a long and wide absorbent material that is perfect for sanitary periods as well as for urine leaks.
Hidden stitch in the center quickly absorbs liquid.
Furthermore, it also comes with a wing guard and side leak prevention tape to prevent side leaks.
The 04 model has the waterproof fabric on the lower layer of the absorbent body extended to the waistline, completely protecting against leaks in all directions.
5. Newly added colored thread on the inside of the waist
[Image 7: https://prtimes.jp/i/60583/71/resize/d60583-71-120b5ea16c47789ddd59-0.jpg&s3=60583-71-42ea4eb13f2059ee9e4c8109b5312d08-799×400.jpg] On the inside of the waist, we have added a new colored thread that differs depending on the model. You can now tell the type of shorts even when they are folded.
6. Eliminate tags and print them on shorts
[Image 8: https://prtimes.jp/i/60583/71/resize/d60583-71-76183299580f240cacff-0.jpg&s3=60583-71-4a9af486af71ac08e75f740b1115665b-799×400.jpg] We’ve done away with traditional quality tags and printed them directly onto the shorts. You won’t have to worry about it coming off when washed, and it will be more comfortable to wear.
7.Abolition of waist elastic
8. Comfortable leg fit
[Image 9: https://prtimes.jp/i/60583/71/resize/d60583-71-105fcc82d32382da4fa1-0.jpg&s3=60583-71-a3034c0aa8faed5763a0101629342930-799×799.jpg] The fold-over design does not use an elastic waistband, so it does not dig in and reduces itching. The 3cm longer rise gently hugs your waist.
It has the same fold-back design as the waist, so the line around the leg is less likely to show through clothes. It reduces digging into the skin and reduces the tingling sensation on the skin, making you feel even more stress-free.
9. More sizes available
“Bear Signature Shorts 04” is now available in 7 sizes with the addition of 4L size.
“Bear Petite Signature Shorts 04” is now available in 4 sizes with the addition of size 130. In order to meet a wider range of needs, we have a total of 11 sizes available.
Features of “Bear Signature Shorts 04” and “Bear Petite Signature Shorts 04”
[Image 10: https://prtimes.jp/i/60583/71/resize/d60583-71-56efe9a2a7a82bc0ea71-0.jpg&s3=60583-71-385213d1236e4815190e5f59fbb031f7-1200×799.jpg] With a 6-layer technology structure, it can firmly absorb
approximately 125ml*1 liquid. The surface that comes into contact with the skin is smooth and has a structure that prevents stuffiness due to the material that traps liquid inside while allowing steam to escape. Comes with antibacterial and deodorizing treatment to prevent odors. ◼️Hygienic with double functions of Ag+ antibacterial and deodorizing*2
[Image 11: https://prtimes.jp/i/60583/71/resize/d60583-71-f8cb631a884dd04572f4-0.jpg&s3=60583-71-5a8ca850bde5bab5d86375ff49d6d144-1200×603.jpg] Not only for sanitary purposes but also for urine leakage!
The absorber has silver ions (Ag+) and deodorizing*² functions. It targets odors that bother you during the sanitary period and deodorizes 89 to 98% of the three major odors (ammonia, acetic acid, and isovaleric acid)*³.
It also has an antibacterial and deodorizing function*⁴, so you won’t have to worry about odors caused by the growth of bacteria, making it hygienic.
*²Check the fabric for ammonia, acetic acid, and isovaleric acid. *³Ag + antibacterial deodorization is used in the second layer of the absorber, deodorization is used in the fifth layer, and antibacterial and deodorization is used in the fourth and sixth layers.
*⁴ Tested by official inspection agency
*⁵ Tested by an official testing agency. Test strain Staphylococcus aureus/test (JSL1902:2015 (bacterial liquid absorption method) results ◼️All sewing is done by hand. Realizing Be-A-Be-A’s commitment through advanced technology
[Image 12: https://prtimes.jp/i/60583/71/resize/d60583-71-b9e7970141a0db33a313-0.jpg&s3=60583-71-10dce92f5b304f950e5adbc45ae2b3ad-1200×603.jpg] “Bear Signature Shorts 04” and “Bear Petite Signature Shorts 04”, which require delicate sewing techniques, are made with the
cooperation of a Vietnamese factory that maintains a high level of equipment, technology, and inspection in order to fulfill this commitment. Secure a dedicated production space and manufacture. Each pair of shorts is sewn by hand by approximately 40 craftsmen until it is completed.
Product Summary
[Image 13: https://prtimes.jp/i/60583/71/resize/d60583-71-191559dba145984c5f90-18.jpg&s3=60583-71-546f181507083df093cf8f943dc6c706-1500×1500.jpg] Normal to frequent daily use – Patented –
Bear Signature Shorts 047,480 yen (tax included)
7 sizes (XS/S/M/L/XL/3L/[NEW] 4L) Color: Black/Beige
The 6-layer technology structure firmly absorbs approximately 125ml*¹ of liquid. The waterproof fabric that surrounds the absorbent body completely prevents leakage from the front, back, left and right sides. The dual functions of “antibacterial” and “deodorizing” using silver ions suppress the growth of bacteria and odors, making it hygienic.
You can rest assured that it can prevent the three major odors such as ammonia. Uniquely strengthened terahertz processed fabric is layered on the stomach area for warmth. The fold-over design eliminates the use of elastic around the waist and legs, creating a snug fit that doesn’t dig in. Tumble drying is also possible, making it even more
convenient. Super absorbent *2 sanitary shorts that combine
outstanding technology and women’s passion.
[Image 14: https://prtimes.jp/i/60583/71/resize/d60583-71-60f0c9aacfb858f68958-18.jpg&s3=60583-71-56e084448b6891bcecb6a9a12c5f7aa4-1500×1500.jpg] For juniors – patented –
Bear Petite Signature Shorts 046,930 yen (tax included)
4 sizes ([NEW] 130/140/150/160) Color: Black
The 6-layer technology structure firmly absorbs approximately 125ml*¹ of liquid. Since the period and amount of water is unstable during the junior period, the absorbent material is light gray in color, making it easy to check the location and amount of water absorbed.
It is resistant to leakage from front to back and left to right, and the fit does not dig in, allowing you to enjoy active movements with peace of mind.
The dual functions of “antibacterial” and “deodorizing” with silver ions suppress the growth of bacteria and odors, making it hygienic. One of its features is that the fabric and structure remove stains easily, making it easy for children to rinse themselves. These shorts for girls have a uniquely strengthened terahertz-treated fabric layered on the stomach area for added warmth.
*Calculated based on data from public inspection agencies
*¹Check the fabric for ammonia, acetic acid, and isovaleric acid. Be-A official store exclusive release commemorative “Bear Terahertz Leg Warmer” gift!
[Image 15: https://prtimes.jp/i/60583/71/resize/d60583-71-cdb4745a3a7d498c352e-15.jpg&s3=60583-71-1a174a477434d0b5a12b1ddfd64664b5-1080×1522.jpg] From February 8th (Thursday) to April 1st (Monday), those who purchase two or more of [Bear Signature Shorts 04] and [Bear Petite Signature Shorts 04] will receive a “Bear Terahertz Leg Warmer” as a gift. . “Bear Terahertz Leg Warmers” are made from powdered terahertz ore, which is used in all Be-A-Bear shorts, and are printed on the entire inside.
It wraps around your ankles and knees for comfortable warmth. *Limited to Be-A-Bear official online store.
Please note that official online stores including Rakuten, Amazon, and Yahoo Shopping are not eligible.
About Be-A Japan
[Image 16: https://prtimes.jp/i/60583/71/resize/d60583-71-f51c8f671b5aadb27d5b-16.jpg&s3=60583-71-01156c3239de0526fd25145cd07a408a-911×799.jpg] Be-A Japan is
Based on the concept of “Girls be ambitious. Change your life and the world if you want to.”, we support the physical and mental health and success of all people, including women. In sanitary life, which has often been inconvenient until now, we propose the super absorbent *¹ sanitary shorts brand Be-A-Bear as a new option with high
functionality that meets the needs of that period. We aim to empower women’s diversifying lifestyles and contribute to a modern society that demands sustainable manufacturing and consumption.
Bé-A official online store: https://withbe-a.com Bé-A official Instagram: https://www.instagram.com/be_a.japan/Bé-A official Twitter: https://twitter.com/beajapan1
================-Company Profile-Company Name: Be-A Japan Co., Ltd. Head Office: 5-1-7 Jingumae, Shibuya-ku, Tokyo Representative Director: Kumi Takahashi Director: Minako Yamamoto Official website: https://withbe-a.com List of stores:
https://withbe-a.com/pages/dealers
More details about this release:
https://prtimes.jp/main/html/rd/p/000000071.000060583.html