Liberta Co., Ltd.
Don’t lose to the intense heat! A cooling sensation that blows away all your summer worries (*1) – a countermeasure against the heat when you wake up or take a bath. The cooling sensation (*1) of dry shampoo and body gel is improved!
-“Coolist Assanician In-Bath Body Cooler” renewed release in March 2024- ……
Liberta Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, TSE Standard: 4935), which distributes products that “plan joy and make the world more interesting,” sells “Asani Shan” and “In-Bath Body Cooler” from the cooling item brand “Coolist”. ” has been renewed and will be released sequentially from Friday, March 1, 2024 at variety shops, some drug stores, Liberta Online Shop, and EC malls nationwide (*2). “Coolist Assanishan” product page:
https://liberta-online.jp/shop/products/02191084
“Coolist In-Bath Body Cooler” product page:
https://liberta-online.jp/shop/products/02191052
[Image 1: https://prtimes.jp/i/52173/39/resize/d52173-39-10d4664c37e5cadddcaf-6.jpg&s3=52173-39-5e2b8a6350844d9fe2c6e5fa3625d040-2651×1455.jpg] Cool feeling (*1) & soft feeling (*3) UP! Reborn as a spray type and easy to use!
[Image 2: https://prtimes.jp/i/52173/39/resize/d52173-39-158afea29edbcef6ca1a-0.png&s3=52173-39-4453fb62ed8a97eb57cde2eeb64d2d96-1080×1080.png ]
Morning dry shampoo “Coolist Asanishan”
A dry shampoo that takes care of stickiness (*3) and odor (*4) by simply rubbing it into your hair, which is sticky due to midsummer night sweats, just like shampooing.
The scent of aqua shampoo will give you a shampoo-like, refreshing scalp (*3) even on busy mornings. It’s perfect not only when you’re sticky from night sweats, but also after sweating at the gym or in an emergency when you can’t take a bath.
[Image 3: https://prtimes.jp/i/52173/39/resize/d52173-39-63870bd7f166b0f6bb01-4.jpg&s3=52173-39-c61f5e3fabb298540a19d6359bbece23-1600×1251.jpg] Renewal point
■From a gel type with a pointed nozzle that can be applied directly to the scalp, to an easy-to-use pinpoint spray type that can be easily sprayed.
■Increased amount of cooling ingredient (menthol) to improve cooling sensation (*1) and fluffy feeling (*3).
■Newly added fermented ingredients (*5) and 11 types of plant extracts (*6) moisturize your hair and scalp.
[Image 4: https://prtimes.jp/i/52173/39/resize/d52173-39-20ccaaeb709be44bb494-1.png&s3=52173-39-727af3603d2ee9605d264101508ab638-1080×1080.png ]
Increased cooling sensation (*1) and added moisturizing ingredients (*7)! Coolist Inbath Body Cooler, a cooling gel that you apply and rinse off before taking a bath
Just apply it on the sticky and sticky skin after taking a bath in the summer and rinse it off in the shower. A body gel that has a cooling sensation (*1) that blends well into the skin, allowing you to stay cool and refreshed (*1) even after taking a bath.
The refreshing scent of aqua shampoo gently wraps your entire body. The smooth powder (*8) eliminates discomfort such as stickiness after taking a bath.
[Image 5: https://prtimes.jp/i/52173/39/resize/d52173-39-f5fb391283a39f2c47e1-4.jpg&s3=52173-39-3f686c1c6750a942b76fbc5b26ae42c3-1600×1251.jpg] Renewal point
■ Increased amount of cooling ingredients to improve cooling sensation (*1). ■Charge your skin with moisture with newly added fermented ingredients (*7) and 12 types of plant extracts (*9).
【Product Summary】
[Image 6: https://prtimes.jp/i/52173/39/resize/d52173-39-158afea29edbcef6ca1a-0.png&s3=52173-39-4453fb62ed8a97eb57cde2eeb64d2d96-1080×1080.png ]
Product name: Coolist Asanishan
Price: 1,320 yen (tax included)
Contents: 150mL
Release date/Sales channel: Released sequentially from Friday, March 1, 2024 at variety shops, some drugstores, Liberta Online Shop, and EC malls nationwide (*2)
[Image 7: https://prtimes.jp/i/52173/39/resize/d52173-39-20ccaaeb709be44bb494-1.png&s3=52173-39-727af3603d2ee9605d264101508ab638-1080×1080.png ]
Product Name: Coolist In-Bath Body Cooler
Price: 1,320 yen (tax included)
Contents: 200g
Release date/Sales channel: Released sequentially from Friday, March 1, 2024 at variety shops, some drugstores, Liberta Online Shop, and EC malls nationwide (*2)
[Coolist Senache Fabricler also has a new package! ]
[Image 8: https://prtimes.jp/i/52173/39/resize/d52173-39-3fd65dd6b972250def5d-2.png&s3=52173-39-b72cb6dad1aeb14d41b045627612019d-1080×1080.png ]
Spray on your back! The refreshing feeling of a zero ice shower. Back sweat (*10) prevention mist that prevents sweat stains (*10) and odors (*11)
Product name: Coolist Senache
Price: 1,210 yen (tax included)
Contents: 60mL
Release date/Sales channel: Released sequentially from Friday, March 1, 2024 at variety shops, drug stores, and Liberta online shop EC malls nationwide (*2)
Product URL: https://liberta-online.jp/shop/products/02191070
[Image 9: https://prtimes.jp/i/52173/39/resize/d52173-39-8d24a1ecb0d433ebfd00-2.png&s3=52173-39-599745d375f5f60f5f66dd433b6324a5-1080×1080.png ]
Suitable for shirts and innerwear! Cool sensation (*1) lasting prescription Alcohol-free (*12) heatwave mist
Product name: Coolist Fabric Cooler
Price: 1,320 yen (tax included)
Contents: 100mL
Release date/Sales channel: Released sequentially at variety shops, Liberta online shops, and EC malls nationwide from Friday, March 1, 2024 (*2)
Product URL: https://liberta-online.jp/shop/products/02191073 ■“Coolist” brand page:
https://liberta-online.jp/shop/product_categories/coolist/
*1: Cooling sensation due to menthol *2: Some stores may not carry it *3: Due to volatile ethanol *4: Depends on fragrance *5:
Pseudoalteromonas fermented extract, leuconostoc/fermented radish root liquid *6: Aloe vera leaf extract, eucalyptus leaf extract, tea leaf extract, ginger root extract, soybean seed extract, Bukuriyotake extract, Panax ginseng root extract, Lava root extract, Licorice root extract, chamomile extract, Calendula flower extract *7:
Leuconostoc/radish root fermentation liquid *8: Silica (contact improver) *9: Aloe vera leaf extract, okra fruit extract, eucalyptus leaf extract, tea leaf extract, ginger root extract, soybean seed extract, Bukryotake extract, Panax ginseng root Extract, Lava root extract, Licorice root extract, Chamomile flower extract, Calendula flower extract *10: Antiperspirant *11: Odor prevention *12: Alcohol-free means ethanol-free
[Inquiries regarding this matter]
Liberta Co., Ltd. 1st Strategy Department Marketing Division PR Person Kitamura, Yokota, Yoshikawa
TEL: 03-5489-7667 FAX: 03-5489-7686 Mail: press@liberta.net
Customer inquiries: 0120-718-456 (Weekdays 9:00-18:00)
More details about this release:
https://prtimes.jp/main/html/rd/p/000000039.000052173.html