asahi beverages
“Mitsuya Yojo Nankoume” “Wilkinson Tansan Ume” released on February 20th “Mitsuya” and “Wilkinson” spread the charm of Nankoume, which has a history of over 100 years.
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Asahi Soft Drinks Co., Ltd. (Head Office: Tokyo, President: Taichi Yoneme) will release “Mitsuya Yojo Nankoume” and “Wilkinson Tansan Ume” from February 20th. Both products are jointly developed with Wakayama Prefecture and use Nankoume from Wakayama Prefecture. We will deliver the charm and deliciousness of Nankoume, which has a history of over 100 years, to the whole country through the “Mitsuya” brand, which will celebrate its 140th anniversary in 2024, and the
“Wilkinson” brand, which will celebrate its 120th anniversary.
[Image 1: https://prtimes.jp/i/39153/716/resize/d39153-716-91502df068b59c44fe34-0.jpg&s3=39153-716-934be5a736a3a6bbff4768876f98823d-1280×720.jpg] [Product features]
■“Mitsuya Aromatic Nankoume”
The contents are a carbonated drink containing Nanko plum juice from Wakayama Prefecture, as well as Nanko plum puree and extract. You can enjoy the sweet taste of Nanko plums made from multiple ingredients derived from Nanko plums and the subtle sourness.
The package features an illustration of Nanko plum with the words “Hyakubai” on top of the “Mitsuya” arrow feather logo to convey the deliciousness of Nanko plum, which has been passed down for over 100 years.
■“Wilkinson Tansan Ume”
By using Nanko plum extract from Wakayama Prefecture, we have created a carbonated drink with a rich aroma and refreshing stimulation. It has a refreshing aftertaste and is perfect for meals.
The package features a large illustration of Nanko plum against a gold background, expressing our commitment to quality and rich flavor. Additionally, we promote the product’s features by writing “Made in Wakayama Prefecture” and “Nanko Plum Extract” on the left and right sides of the product name.
[Deliciousness that can be passed down]
“Mitsuya Cider” has been inheriting its delicious taste for 140 years, and “Wilkinson” for 120 years. In addition, the history of Nanko Plum dates back to 1902, and its delicious taste has been passed down to the present day as the highest quality plum brand. Both have been jointly developed as brands that have inherited deliciousness for over 100 years, and the back of the package features the Wakayama Prefecture jointly developed product PR mark to clearly introduce the efforts.
Asahi Soft Drinks is promoting initiatives for regional co-creation through its products.
[Image 2: https://prtimes.jp/i/39153/716/resize/d39153-716-7a34aba954f1cbd070ed-1.png&s3=39153-716-a73a4ef5f58ee3baa2dea090b020fc91-534×605.png ]
*”Mitsuya Yojo Nankoume” uses Nankoume juice from Wakayama Prefecture, and “Wilkinson Tansan Ume” uses Nankoume extract from Wakayama Prefecture.
【Product Summary】
Product name: Mitsuya Aromatic Nankoume
Capacity: PET500ml
Suggested retail price: 160 yen (tax excluded) 173 yen (tax included) Item: Carbonated drink (1% fruit juice)
Release date: February 20th
Release area: Nationwide
Brand site URL: https://www.asahiinryo.co.jp/mitsuya-cider/sp/ Product name: Wilkinson Tansan Plum
Capacity: PET500ml
Suggested retail price: 110 yen (excluding tax) 119 yen (including tax) Item: Carbonated drink (no fruit juice)
Release date: February 20th
Release area: Nationwide
Brand site URL: https://www.asahiinryo.co.jp/wilkinson/sp/
More details about this release:
https://prtimes.jp/main/html/rd/p/000000716.000039153.html