Hugo Boss Japan Co., Ltd.
Introducing the double B monogram, a true BOSS symbol
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The #BeYourOwnBOSS campaign was a turning point for BOSS, creating global momentum through its inspiring message of living a
self-determined life, driven by confidence, style and forward-looking vision. In the upcoming season, this high-energy message will focus on how personal decisions have shaped us into the BOSS we are today, reminding us that the power to become our own BOSS lies within us. It suggests that it is up to you whether you accept it or not.
[Image 1: https://prtimes.jp/i/34808/124/resize/d34808-124-842ccae95ca0b8a0e595-0.jpg&s3=34808-124-29af1c36da9fd2acf008f84b0e674941-2000×1333.jpg] The Spring/Summer 2024 collection combines BOSS’s strength in tailoring expertise with casual items and accessories, resulting in a more sophisticated product lineup in all categories. The eye-catching double B monogram embodies the spirit of a true BOSS who has the power to make bold choices in life and is not afraid to make a statement. The overall approach is a clear call through design that connects BOSS fans through the strength of an inspirational message.
[Image 2: https://prtimes.jp/i/34808/124/resize/d34808-124-e3e9cad06766c35de093-0.jpg&s3=34808-124-d20766df8a610b8f9938f77cfc9475eb-1333×2000.jpg] This new, sophisticatedly textured monogram appears on key pieces across the entire product line, from apparel to accessories.
[Image 3: https://prtimes.jp/i/34808/124/resize/d34808-124-f0073f755d2b499235de-9.jpg&s3=34808-124-759b97b6cf6a62dc75d4b0edfa38ed9e-1080×1920.jpg] As BOSS offers wardrobes to suit every lifestyle 365 days a year, the Double B selection mainly features monochrome or tone-on-tone core items such as suits, jersey items, bomber jackets, and knitwear. Men’s wear includes sporty backpacks and sophisticated cross-body bags, women’s wear includes leather shoulder bags with metal straps and cross-body bags, and summery high-heeled sandals feature the Double B monogram on the strap closure. I am.
[Image 4: https://prtimes.jp/i/34808/124/resize/d34808-124-dd692b17a82d192d9f15-0.jpg&s3=34808-124-361caa89975d3d96323aea4f20fceac9-1333×2000.jpg]
[Image 5: https://prtimes.jp/i/34808/124/resize/d34808-124-dd1b19d0b73bab1f0962-0.jpg&s3=34808-124-bdcfca68294bb053607dfad1c74006df-1365×2000.jpg] In addition, casual items for both men and women, such as versatile trainers made from a combination of smooth leather and soft suede, and simple baseball caps, are accented with the Double B monogram. .
[Image 6: https://prtimes.jp/i/34808/124/resize/d34808-124-a753aa1f771399e8f0f1-8.jpg&s3=34808-124-d7408bb6df6cb094606f8dfaa3e7dafc-1319×2000.jpg] To commemorate the debut of the Double B Monogram, a multi-pronged digital campaign will be launched. This motif is recreated in giant 3D images using hyper-realistic CGI technology at iconic locations around the world. Following this, influencers and ambassadors expressed their individuality and attitude through the “Double B, Every Me” campaign. Each of them wears Double B items to showcase their true multifaceted personalities and show off their various characters. This approach creates a fun and light-hearted opportunity to invite a global audience to participate in your campaign by sharing engaging social content.
[Image 7: https://prtimes.jp/i/34808/124/resize/d34808-124-a343357531605c4fd98d-0.jpg&s3=34808-124-3d749d1422ddd59b8490e3aa84261b57-1094×1940.jpg] The new Spring/Summer 2024 collection, including the Double B Monogram Style, will be available starting January 31, 2024 through boss.com, BOSS retail stores and wholesale partners worldwide.
[Image 8: https://prtimes.jp/i/34808/124/resize/d34808-124-19653fe8012e48d5c55a-7.jpg&s3=34808-124-8340a0caca46e8b6adf58803d11620a7-1319×2000.jpg] About BOSS and HUGO BOSS
BOSS is a brand for bold, self-determined people who live their lives with passion, style and purpose. The collection features dynamic, modern designs, and as BOSS, we support people who fully and openly embrace who they are. We offer a variety of products including heritage tailoring, performance suits, casual wear, denim, athleisure, and accessories. We also carry licensed fragrances, eyewear, watches and kidswear. You can also experience the world of BOSS at over 400 directly managed stores around the world. BOSS is the core brand of HUGO BOSS, a leading company located in the premium segment of the global apparel market. Formed by two brands, BOSS and HUGO, the Group offers its collections in around 7,400 points of sale in 132 countries and sells online in 70 countries through hugoboss.com. Headquartered in Metzingen (Germany), the company has approximately 17,000 employees worldwide and posted sales of 3.7 billion euros in 2022.
For inquiries regarding this matter, please contact the following: Hugo Boss Japan Co., Ltd. TEL: 03-5774-7670
BOSS.COM
INSTAGRAM: instagram.com/boss
FACEBOOK: facebook.com/hugoboss
YOUTUBE: youtube.com/boss
TIKTOK: tiktok.com/@boss
More details about this release:
https://prtimes.jp/main/html/rd/p/000000124.000034808.html