WAND Co., Ltd.
[Instagram Reels/YouTube Shorts × Music Marketing] Wondo, which provides “TikTok sales of songs” to music labels, starts offering a new short video package
Wondo, which provides “TikTok sales of songs” for music labels, has started offering music promotion packages specializing in YouTube Shorts / Instagram Reels.
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WAND, which operates Japan’s largest creator network “LUMOS” in partnership with over 4,000 short video creators, offers multiple UGC creation solutions including “Bulk Casting,” a service that allows you to instantly hire over 50 micro-influencers. Now available on Instagram Reels and YouTube Shorts.
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■Click here for inquiries regarding service details and requests for materials. Inquiry form: https://lumos.co.jp/contact/biz
Representative email: info@thewand.jp
Music promotion package overview
WAND is the largest creator MCN in Japan with over 100 million followers and 4,000 registered creators, “LUMOS”
(https://lumos.co.jp/), and UGC creation. We are an influencer marketing company that operates “LUMOS BUZZ”, a closed platform that can be realized at low cost and on a large scale. In addition to the standard TikTok measures, we have also started offering the following influencer measures on YouTube Shorts and Instagram Reels.
Bulk casting: A package that supports UGC buzz marketing of sound sources starting from the short video format by appointing
micro-influencers.
Casting: Influencer UGC promotion using mega influencers
Account management: A wide range of account management is possible, including short video account management and vertical MV production. Advertising operations: Advertising operations can be performed starting from the short video format.
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-Instagram Reels measure image-
You can specify the genre and create UGC for dozens of people. Genre examples: Vlog/couple/lifestyle/fashion/cosmetics, etc.
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-YouTube Shorts policy image-
You can specify the genre and create UGC for dozens of people. Genre example: I tried dancing/VTuber/Illustration submission, etc.
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■Click here for inquiries regarding service details and requests for materials. Inquiry form: https://lumos.co.jp/contact/biz
Representative email: info@thewand.jp
About TikTok creator MCN “LUMOS”
WAND Co., Ltd. operates “LUMOS” (https://lumos.co.jp/), one of the largest TikTok creator networks in Japan that directly connects over 4,000 creators with a total of over 100 million followers.
We provide comprehensive support for TikTok-related music marketing measures to various record companies and labels in Japan, from planning measures according to objectives to listing candidates, directing posts, and complying with regulations. In addition to our own creators, we work directly with major domestic and international production companies, entertainment agencies, and freelance creators at the staff level. We will achieve the optimal casting that suits your budget and purpose. It can be used for various purposes such as creating choreography for model videos and expanding the use of created lyrics effects.
Because we work directly with creators, we can immediately use influencers in a variety of genres.
-Example of business partner-
Universal Music Japan, Sony Music, Avex, Victor Entertainment, Pony Canyon, Nippon Columbia, TV Asahi Music, Fuji Pacific Music, etc. (titles omitted)
-List of creator genres-
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[Image 6: https://prtimes.jp/i/98701/20/resize/d98701-20-2e7f3dd5133039992e2e-5.jpg&s3=98701-20-5354ef3ba1b18e8bac323bec800212ec-1920×1080.jpg] ■Click here for inquiries regarding service details and requests for materials. Inquiry form: https://lumos.co.jp/contact/biz
Representative email: info@thewand.jp
About music industry solutions
1. Casting all at once
Utilizing our 4,000+ TikTok creators (over 100 million FW in total), you can spread posts on TikTok, IG Reels, and YouTube Shorts in units of tens to hundreds of posts with your desired attributes and formats. Is possible.
-Possible posting genres-
Just select a genre from the industry’s largest selection of 10 or more genres, such as effect usage, hand wave dance, full body dance, memory videos/Vlogs, CapCut template usage, couple videos, creative illustrations, gals, singing, freedom, etc. It is possible to create UGC in book units.
-Service image-
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■Example:
Casting 100 influencers to promote a new artist’s new song → Along with the release of the song, we arranged and managed 100
micro-influencers in their teens to early 20s who are similar to the average person and posted videos in the specified format. As a result of the increase, it was ranked in the rapidly increasing popularity of TikTok and the rapidly increasing DSP.
2. Anyone can participate campaign
It is a campaign solution that allows you to create 50 to 100 pieces of UGC in about a week without specifying a type, and mass-produce a variety of creatives in free genres for a wide range of viewers. ■Example:
We are conducting an “Anyone Participation Campaign” to promote existing songs by artists belonging to major labels.
Within a week of receiving the request, we created over 100 pieces of UGC. → It broke the situation where “I released a new song, but the usage on TikTok is slow to increase” and became a spark to encourage organic video posting using sound sources.
■Click here for inquiries regarding service details and requests for materials. Inquiry form: https://lumos.co.jp/contact/biz
Representative email: info@thewand.jp
About other services provided by WAND
▼Create natural viral videos instantly with guaranteed number of posts/FW! “Gifting together”
▼ Divide the rewards based on the buzz level! “BuzzChalle” creates large amounts of UGC linked to performance rewards
▼ Boost your viral UGC posts creatively with ads! 『BUZZ CREATIVE AD』 ▼From Japan, TikTok is selling all over the world! “Overseas casting” ▼Other SNS marketing services (account management agency/advertisement operation/Instagram/YouTube casting/effect production, etc.)
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■Click here for inquiries regarding service details and requests for materials. Inquiry form: https://lumos.co.jp/contact/biz
Representative email: info@thewand.jp
Reference material: Buzz song analysis
In order to increase the reproducibility of songs’ buzz on TikTok, we analyze and disseminate various buzz songs in-house.
■ Noriyuki Makihara’s “I Don’t Fall in Love Again” is a big hit among Generation Z? ! Analyzing the popular Makihara drill!
https://note.com/yuichikuro/n/n1866ea3739d7
■Up-and-coming young rapper edhiii boi’s “Friend” is a big buzz! ! One of Japan’s largest music support companies analyzed the trajectory of buzz [Part 4] https://note.com/yuichikuro/n/n8c848b02608e
■Why did “Otona Blue” become such a buzz three years after its release? An active University of Tokyo student marketer examines the songs that are trending on TikTok
https://note.com/yuichikuro/n/n9c209d8e154c
■Is Anpanman MAD a big buzz? ! Analyzing the rapid growth of MYFAS’s “I’m a mess”! A current University of Tokyo student marketer examines the songs that are trending on TikTok [Part 2]
https://note.com/yuichikuro/n/n4bb7976eea2f
About WAND Co., Ltd.
[Company Profile] Trade name: WAND inc. Location: 7F Kayabacho Heiwa Building, 3-1-2 Nihonbashi Kayabacho, Chuo-ku, Tokyo Representative: Yuichi Kurosaki Established: October 31, 2021
Company website: https://thewand.jp/Telephone number: 080-1152-3566 (Representative) Business content: SNS marketing business ▼One of the largest TikToker MCNs in Japan with 4,000 registered users “LUMOS” https://lumos.co .jp/▼“LUMOS BUZZ”, a project platform that supports UGC/word of mouth marketing for 4,000 creators▼“LUMOS Casting”, a TikToker casting service specializing in music marketing
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About the board members of WAND Co., Ltd.
Representative Director and CEO Yuichi Kurosaki Graduated from the Faculty of Economics, University of Tokyo. After studying abroad at the University of Hong Kong and Harvard University, he founded Mezzo One, an influencer production and advertising agency specializing in live streaming and Vtubers. In 2019, the company was sold to BitStar Co., Ltd. through M&A. After working at a foreign investment bank and consulting on M&A and financing for listed companies, he founded 96&Company. After launching the company’s affiliated company, in 2021 he founded WAND, which specializes in TikTok support, and became CEO. Director COO/CTO Yuta Kamezaki Graduated from the Faculty of Economics, University of Tokyo. After working as a software engineer at FiNC, he worked on improving Wantedly Visit as a web engineer. After that, he launched a new in-house business, welfare service Perk, and led the implementation of product development and marketing measures as the business development manager. Founded WAND in 2021 and became a director.
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Regarding inquiries
■For inquiries regarding various music marketing solutions, please contact one of the following:
Inquiry form: https://lumos.co.jp/contact/biz
Representative email: info@thewand.jp
More details about this release:
https://prtimes.jp/main/html/rd/p/000000020.000098701.html