Gap Japan Co., Ltd.
Gap and Dapper Dan unveil Western-inspired DAP GAP SPRING’24 collection With visuals shot in the historic Graham Court Apartments, DAP GAP launches a new original collection that captures the spirit of Harlem and the modern urban cowboy.
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[Image: https://prtimes.jp/i/11503/552/resize/d11503-552-c25eab181269b31482a2-0.png&s3=11503-552-a74c5c10c5c0964659645d805293e425-1200×675.png ]
Gap and Dapper Dan are launching their new collection for SPRING’24, which expands into new categories featuring original cowboy-inspired Western denim looks in addition to sweats, on Wednesday, February 7, 2024. ) (US Eastern Standard Time). This 22-piece capsule collection evolves from previous collections and invites customers into the fashion innovator’s world of logomania through Gap’s iconic styles and textiles.
The collection features a two-minute video of the latest DAP GAP items captured by Ghanaian-American creative photographer Joshua Kissi, and features a community living in Harlem’s historic Graham Court Apartments. It features a variety of people.
You can watch the video here: https://youtu.be/795ysqwYwFQ
The DAP GAP logo hoodie is an item that represents the two-year partnership between Dapper Dan and the Gap brand, which began with the belief of “supporting originality,” and is currently being developed as the main item of the collaboration. will be released in four different colors. Dapper Dan is on a mission to subvert the idea of the hoodie in the communities that most inspire him, and to reclaim it as a symbol of today’s culture’s shifting perspective on clothing and brand identity.
Dapper Dan said: “The hoodie has long been used to symbolize the dark side of our culture, so our partnership with Gap represents how wearing a hoodie can elevate you and make you feel cosmopolitan and elegant. This new installation symbolizes universal love and unity.Every item in this collection has been created with love and care, right down to the brand new logo on the inside of each item. We live for the future, because this brand, this collaboration, brings people all over the world together. Some of us have cowboy roots. At the same time, we are the face of a new world, the cowboys of the city.”
In addition to four new logo hoodies, DAP GAP’s SPRING’24 capsule includes a denim kimono jacket, a western-style denim button-down shirt, an embroidered cotton oxford shirt, and the iconic houndstooth denim with matching straight-fit pants. The collaboration will take this collaboration to new heights with a collection of styles from various product categories, including jackets. The collection also includes two DAP GAP hoodies from GapKids and a babyGap Brannan Bear stuffed animal wearing a DAP x GAP hoodie. This is the largest collaboration collection ever between Dapper Dan and Gap, with prices ranging from 1,490 yen to 19,900 yen (tax included), and sizes ranging from 110cm for kids to XL for adults.
The DAP GAP Capsule Collection will be available from February 10th (Saturday, Japan time) at two stores: Gap Shinjuku Flags Store and Gap Shinsaibashi Store, Gap Official Online Store
(https://www.gap.co.jp/), and ZOZOTOWN ( It will be sold at
https://zozo.jp/shop/gap/ ).
For the latest information on the collection, follow @gap @gap_jp @dapperdanharlem social channels.
DAP GAP official online store special page *Opened at 2:00 AM on Saturday, February 10th
https://www.gap.co.jp/gap/featured/featured-dap
View images of this campaign in the Gap Inc. Media Center.
https://www.gapinc.com/en-us/news/media-center-search?mediabrand=Gap&mediacategory=Product¤tPage=1 More details about this release:
https://prtimes.jp/main/html/rd/p/000000552.000011503.html