The official page for “Mottainai Beef”, a 100% Japanese beef made from food waste, provided by a beef wholesaler that supplies famous hotels, is now open.
*View in browser* *OMI Co., Ltd.*
Press release: February 9, 2024
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The official page for “Mottainai Beef”, a 100% Japanese beef made from food waste, provided by a beef wholesaler that supplies famous hotels, is now open.
*We are now releasing recipes for enjoying delicious meats that never see the light of day at home, even though they are extremely delicious. To commemorate the opening, we will also give you a 10% OFF coupon! *
OMI Co., Ltd. (Location: Konan, Minato-ku, Tokyo; Representative Director: Masahiro Omi), which operates a meat wholesale business specializing in domestic and Japanese beef at the Tokyo Meat Market in Shinagawa, Tokyo, announced on February 9, 2024 ( Friday), we will open the official homepage of “Mottainai Beef”, a 100% domestic beef/Japanese beef series product made from food waste.
On this website, you will find explanations about “mottainai beef,” a type of beef that never sees the light of day because it is scrapped or substandard, even though the taste itself remains extremely delicious, as well as how to cook it deliciously and easily at home. Introducing.
■What is Mottainai Beef?
Mottainai beef domestic beef 1kg
Our company operates a meat wholesale business that handles
high-quality Japanese beef and domestic beef. We purchase whole beef and process it, but when we manufacture products for wholesale, we end up with offcuts from shaping them, and the beef ends up being food waste because it doesn’t meet the specifications. There are many. We named such beef “Mottainai Beef” and began selling it as a meat product to the general public so that more people can enjoy it as a sustainable food ingredient.
■Affordably large pieces of meat that are so large that you wouldn’t think they were offcuts or substandard.
We usually use A4/A5 rank Japanese beef and domestic beef that we handle wholesale, so the taste remains high quality, but the meat is so large that it doesn’t seem like scraps or substandard meat. This is a product that you can enjoy at an affordable price.
In order to provide delicious food to as many customers as possible, we adjust the contents, cutting method, etc. Due to the concept of the product “Mottainai”, we purposely do not set any fixed standards, so that you can enjoy plenty of beef of various breeds, parts, and sizes, including Wagyu beef (500g to 1kg).
We provide it in vacuum packed form.
Currently, we only sell meat as meat, but in the future we will develop products that can be eaten more easily, such as processed products, and further develop “Mottainai Beef” into a series of products that will be familiar to many people. I’m planning on going. With Mottainai Beef, we hope to solve the issue of food loss in the meat industry, while also providing consumers with an opportunity to easily enjoy Wagyu and domestically produced beef.
* -Mottainai Beef Product Overview-*
■Product name: Mottainai beef
■Capacity: 500g / 1kg (capacity can be selected for each product) ■Sales price: 1kg of domestic beef from 5,000 yen
■Raw materials: Domestic beef/Japanese black beef
■Expiration date: Refrigerated: within 4 days including shipping date / Frozen: 1 year
■Delivery: Cool delivery (frozen)
■Homepage: * http://www.omibeef.co.jp/mottainaibeef/*
■About Mottainai Beef official website
The official website contains a variety of information such as how Mottainai Beef was born, its features, product lineup, and customer feedback. We also provide cooking tips and easy-to-make recipes so that you can enjoy delicious meals at home. Since beef is a waste of food, we hope you will try new cooking methods using beef that you would not normally make.
steak
beef cutlet sandwich
■We will give you a coupon to commemorate the opening of the official website. Currently, to commemorate the opening of the official website, we are giving away a 10% OFF coupon that can be used at the official online shop. We are issuing coupons to everyone who has registered as a friend on Mottainai Beef’s official LINE account. Please take advantage of this opportunity.
* -Mottainai beef sales page & SNS-*
Sales page: https://omi.shopselect.net/
LINE official account: https://lin.ee/OOqyJCO
Instagram account: https://www.instagram.com/mottainai_beef/
■About OMI Co., Ltd.
A meat wholesaler based in the Tokyo Meat Market, Japan’s largest, which purchases carefully selected Wagyu beef as carcasses and manages everything from processing to sales. The parent company, Omi Beef Company Co., Ltd., was founded in 1988. Currently, the company provides products, mainly high-quality A4 and A5 rank Wagyu beef, to a wide range of customers, including major food manufacturers, hotels, supermarkets, restaurants, and the Imperial Household Agency. * -Company Profile-*
Company name: OMI Co., Ltd.
Representative: Masahiro Omi
Address: 2-7-19 Konan, Minato-ku, Tokyo
Established: March 2002
Business activities: Domestic beef and Japanese beef wholesale, retail sales of meat products to consumers, export of meat overseas
-Contact information regarding this matter-
OMI Co., Ltd. Marketing Manager: Cometo Omi
TEL: 03-5460-0301 FAX: 03-3471-6720 * MAIL: *
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