Confex Co., Ltd.
Confex Co., Ltd., a general trading company specializing in sweets, will be exhibiting at the “58th Supermarket Trade Show 2024”! ……
Confex Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director, President and Group CEO: Yasushi Kon), which plans, develops, imports and sells confectionery products, will be located in Makuhari from February 14th (Wednesday) to February 16th (Friday), 2024. We would like to inform you that we will be exhibiting at the “58th Supermarket Trade Show 2024 (SMTS2024)” to be held at Messe. About Confex
Confex is a company that has a slogan of “People, Sweets, Smiles, and the Future.” We design the confectionery market with ideas unique to a general confectionery trading company, and we have a logistics network that covers all of Japan.
“Marketing power” is based on advanced information analysis of market and sales data, “retail support power” is thinking from the
buyer/consumer perspective and proposing sales spaces and sales methods suited to the trade area and location, and “retail support power” is based on the ability to develop original products and store brands. We have accelerated business growth through the Confex Group’s comprehensive human capabilities, including our “product development capabilities” to develop and import products.
[Image 1: https://prtimes.jp/i/38157/193/resize/d38157-193-fff05c810199d6fe54c4-0.png&s3=38157-193-81b6d51d72d28f85bf13eb24a0525898-679×617.png ]
Introducing the Confex booth (booth number: 1-318)
-Various initiative themes-
1. Confex Group introduces its own products cleats (product planning and development)
Kirara (manufacturing and sales of hail)
Sweet Factory (manufacturing and sales of castella)
2. Solving problems in the daily distribution section
Daily delivery items have a short shelf life of 2 to 3 days, and the number of orders is limited from the perspective of food loss, resulting in lost opportunities due to shortages and situations where items have to be discarded. .
We propose the creation of a new sales floor by utilizing semi-fresh sweets that have a long shelf life and are as delicious as daily items.
3. Proposing sales areas according to the seasons
Divided into four areas: spring, summer, autumn, and winter, themes are selected based on recent consumer trends.
We will develop shelves according to each seasonal event and anniversary. ・Spring…Spring gift
・Summer…Summer vacation, milk month
・Autumn…Disaster Prevention Day, Hail/Osenbei Day/Karinto Day ・Winter…New Year’s snacks, souvenirs, Cat Day
4. Lifestyle x Beauty and Health
Lifestyles that are diversifying due to the coronavirus pandemic and work style reforms are categorized into six categories.
Introducing the best products for each to lead a healthy life. 5. Close-up of NB products from the perspective of a general confectionery trading company
As a general confectionery trading company with bases across the country, we collect recommended products such as local confections and products that have recently been attracting attention in the market. We are also focusing on “Confex exclusive products” that are not available elsewhere, and we plan to exhibit products that are full of the manufacturer’s commitment and charm.
-Introducing some new products-
1. Cod liver oil gummy (scheduled to be displayed in the beauty and health corner):
A liver oil gummy containing shark liver oil extract that can replenish nutrients that tend to be lacking. This product contains nutrients necessary for both adults and children, such as vitamin A, vitamin D, vitamin C, folic acid, and lactic acid bacteria.
It can be used as an item to support the health of the whole family.
[Image 2: https://prtimes.jp/i/38157/193/resize/d38157-193-e23bfe22319f92c2ca01-1.jpg&s3=38157-193-9de00e20c1befebc4d3ac94bedefd861-244×366.jpg] ・Product name: Liver oil gummy
・Product features: Orange-flavored liver oil gummy that can replenish nutrients that modern people lack, including lactic acid bacteria. Please chew 1 to 3 tablets per day and enjoy.
・Contents: 30g
2. Tuna Zanmai Gummy (scheduled to be displayed in the cleat corner) Sushi, which can be said to be Japan’s representative food, is now available as an experiential gummy. By layering the gummy rice and toppings yourself, you can enjoy recreating lean, medium fatty, and large fatty sushi.
There are four types of gummies: Shari is yogurt flavored, red meat is strawberry flavored, medium fatty tuna is apple flavored, and large fatty tuna is cherry flavored. Each one has a different taste, and you can enjoy the combination of sushi and toppings.
[Image 3: https://prtimes.jp/i/38157/193/resize/d38157-193-ec706c2944e3165fe17f-2.jpg&s3=38157-193-47b695d984121598ea1909148a4fc086-118×168.jpg] ・Product name: Tuna Zanmai Gummy
・Product features: A gummy that allows you to make miniature sushi by layering rice and toppings. Contains 4 types: lean, medium fatty, fatty fatty, and shari.
・Contents: 60g
3. Everyone’s Ribbon White/Black (Suggested according to the season/scheduled to be exhibited in the autumn area)
Although it is made from karinto, it has a crunchy texture similar to a cookie. The “Minna no Ribon” series uses eggs and leavening agents instead of wrapping the surface with honey or sugar. It has a slight sweetness and a crunchy texture similar to a cookie. The center of each piece of dough is pinched by hand and formed into a ribbon-like shape. It has a cute shape that looks great when you take a photo with it.
[Image 4: https://prtimes.jp/i/38157/193/resize/d38157-193-bc9117397fb6bbd6f923-3.jpg&s3=38157-193-121211a8420a538c3f30afe5ea98eef7-344×443.jpg] ・Product name: Minna Ribon White
・Product characteristics: A ribbon-shaped oil confectionery with a cookie-like texture. Finished with a simple plain taste
・Contents: 75g
[Image 5: https://prtimes.jp/i/38157/193/resize/d38157-193-6bfe0d6cbb865bc6d00d-4.jpg&s3=38157-193-2a17867f7e504d2fe9211c338f905425-353×454.jpg] ・Product name: Minna Ribon Black
・Product characteristics: A ribbon-shaped oil confectionery with a cookie-like texture. Finished with a bittersweet cocoa flavor ・Contents: 75g
Event overview
Name: 58th Supermarket Trade Show 2024 (SMTS2024)
Date: February 14th (Wednesday) – February 16th (Friday), 2024 Time: 10:00-17:00 *Until 16:00 on the last day Venue: Makuhari Messe Sponsored by: National Supermarket Association
Company Profile
[Image 6: https://prtimes.jp/i/38157/193/resize/d38157-193-90d7bc39a0661162690d-5.png&s3=38157-193-62cb0089eabe171b32587d67acd6941d-944×685.png ]
Confex Co., Ltd.
Head office location: 3-38-7 Yoyogi, Shibuya-ku, Tokyo
Business: Confectionery and food general trading company
Founded: December 1906
Representative: Yasushi Kon, Representative Director, President and Group CEO Capital: 80 million yen
URL: http://www.confex.co.jp/
Contact information regarding this matter
Confex Co., Ltd. Marketing Strategy Department
E-mail: info@confex-g.jp
More details about this release:
https://prtimes.jp/main/html/rd/p/000000193.000038157.html