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Home » Isshindo Co., Ltd. ROYAL ASSCHER FAIR is being held at Isshindo, an engagement ring and wedding ring specialty store in Nagano Prefecture

Isshindo Co., Ltd. ROYAL ASSCHER FAIR is being held at Isshindo, an engagement ring and wedding ring specialty store in Nagano Prefecture

[Isshindo Co., Ltd.] ROYAL ASSCHER FAIR is being held at Isshindo, an engagement ring and wedding ring specialty store in Nagano Prefecture
*View in browser* *Isshindo Co., Ltd.*
Press release: February 12, 2024
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ROYAL ASSCHER FAIR is being held at Isshindo, an engagement ring and wedding ring specialty store in Nagano Prefecture
*Isshindo Co., Ltd. (Headquarters: Nagano City, Nagano Prefecture, Representative Director: Eijiro Iwama, hereinafter referred to as “Isshindo”), which operates jewelry shops in Nagano and Niigata prefectures, has announced “ROYAL
We would like to inform you that “ASSCHER FAIR” will be held. * ROYAL ASSCHER FAIR held
Isshindo is holding the Royal Asscher Fair until February 29th to commemorate the 170th anniversary of Royal Asscher Diamonds. We will also offer special novelties to customers who make a reservation and contract during the period.

Royal Usher’s newly designed wedding ring
Additionally, “ROYAL ASSCHER Anniversary Week” is being held from February 10th to 18th.
To coincide with the special day of our 170th anniversary on February 14th, we have prepared a special design that you cannot normally see.

Please take this opportunity to take a look.

What is a Royal Asscher Diamond?
Royal Asscher Diamonds was founded in Amsterdam, Netherlands in 1854 by Joseph Isaac Asscher.
This is a long-established diamond brand that will celebrate its 170th anniversary in February 2024.

In 1903, he succeeded in cutting the rough diamond “Excelsior” (995.2 ct), and in 1908, he succeeded in cutting the world’s largest rough diamond “Cullinan” (3106 ct), achieving many great achievements in the diamond industry. I am.
Replica of the British royal scepter and crown
Cullinan is cut into 9 large diamonds and 96 small diamonds. The largest cut, Cullinan I, is displayed on the British royal scepter, and the second largest, Cullinan II, is displayed on the crown, and is still used at the opening ceremonies of the British Parliament and coronation ceremonies.
In addition, it was given the title of “Royal” by Queen Juliana of the Netherlands, and has established a strong position.
170th anniversary party held at Dutch Embassy
On January 23rd, a commemorative party was held at the Dutch Embassy to celebrate the 170th anniversary of Royal Asscher Diamonds.

Isshindo has one of the best sales records of Royal Asscher diamonds in Japan. In the past, our chairman was invited to the home of chairman Edward Asher in Amsterdam, the Netherlands, and we have a friendly relationship, so Isshindo was also invited to the
commemorative party.

Also, at the 170th anniversary party, there will be a special exhibition of new jewelry and valuable items.
– Tools and silver cups used to cut Cullinan
There was a special exhibition of the tools used by Joseph Asher to successfully cut the world’s largest rough stone, Cullinan.
Since we didn’t have digital equipment like we do today, we used tools such as hammers to make the cuts.

A silver cup presented by King Edward VII of England when the “Cullinan” cut was successful.
It was presented in 1908 in recognition of his efforts in successfully cutting the Cullinan.
– High jewelry and new jewelry
There will also be a special exhibition of new jewelry and high jewelry using Royal Asscher cut diamonds.
Royal Asscher diamonds, with their elegant shine, are recommended not only as engagement rings and wedding rings, but also as anniversary jewelry.

Characteristics of Isshindo
・A select shop with a carefully selected selection of orthodox domestic and international brands, including Royal Asscher Diamonds, loved by royal families around the world.
・One of the largest select shops in the Koshinetsu region, with 3,000 engagement rings and wedding rings from 45 brands.
Browse carefully selected products at Isshindo stores and choose your ideal wedding ring or engagement ring.

Store introduction
1. Bruges Isshindo
◆Store information Bruges Isshindo (Takada, Nagano City)
(https://1sd-bridal-nagano.jp/shop/shop_nagano_bruges)
〒381-0034
1737-1 Takada, Nagano City, Nagano Prefecture
TEL

: 026-263-5550
E-mail: info@1sd.jp
Reservation: https://1sd-bridal-nagano.jp/reservation
※Please feel free to contact us.

2. Isshindo Matsumoto Nagisa store
◆Store information Isshindo Matsumoto Nagisa store
(https://1sd-bridal-nagano.jp/shop/shop_matsumoto)
〒390-0841
3-10-9 Nagisa, Matsumoto City, Nagano Prefecture
TEL

: 0263-24-1177
E-mail: info@1sd.jp
Reservation: https://1sd-bridal-nagano.jp/reservation
※Please feel free to contact us.

3. Isshindo Iida Main Store
◆Store information Isshindo Iida main store
(https://1sd-bridal-nagano.jp/shop/shop_iida)
〒395-0805
111 Kanai Isshiki, Iida City, Nagano Prefecture
TEL

: 0265-24-6663
E-mail: info@1sd.jp
Reservation: https://1sd-bridal-nagano.jp/reservation
※Please feel free to contact us.

4. Isshindo Sakuragi Inter store
◆Store information
Isshindo Sakuragi Inter store
(https://1sd-niigata.jp/shop/shop_sakuragi)
〒950-0983
2-7-5 Shintoji, Chuo-ku, Niigata City, Niigata Prefecture
TEL: 025-244-7055
E-mail: info@1sd-niigata.jp
Reservation: https://1sd-niigata.jp/reservation
※Please feel free to contact us.

5. Isshindo Bandai branch
◆Store information
Isshindo Bandai store
(https://1sd-niigata.jp/shop/shop_bandai)
〒950-0909
2-2-1-1F Yachiyo, Chuo-ku, Niigata City, Niigata Prefecture
TEL: 025-278-3200
E-mail:

info@1sd-niigata.jp
Reservation: https://1sd-niigata.jp/reservation

※Please feel free to contact us.

Company information
Isshindo has been involved in the sale of bridal jewelry and luxury watches for over 60 years, based on the philosophy of “bijou de famille.”
Since human life is not eternal, we entrust our thoughts to the only thing on earth that has eternity, “jewels”. It is an important culture that has been passed down in Europe since ancient times, where jewelry is used to convey feelings from parents to children, or passed down from generation to generation as family heirlooms.
At Isshindo, we pass on this good custom to our customers as an important part of our culture, carefully selecting only genuine and valuable products that can be passed down from generation to generation, and providing the best time in a sophisticated space.

Company name: Isshindo Co., Ltd.
Founded: October 1959
Head Office: 1737-1 Takada, Nagano City, Nagano Prefecture
Representative: Eijiro Iwama
URL: https://1sd-bridal-nagano.jp/
Instagram: https://www.instagram.com/ishindo_bridal/
Twitter: https://twitter.com/nagano_pm

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