HOPE Co., Ltd.
Una Rare Flower (Nonoha) Create an important celebration day with luxurious gold leaf eel!
Unique menu names such as “Kikibana Birthday Ju” for which trademark registration is pending are rapidly gaining popularity
Nonoha, operated by HOPE Co., Ltd. (Headquarters: Matsubara City, Osaka Prefecture, Representative: Haruki Tomioka), opened its first Matsubara store on January 8, 2014. We offer Japanese eel at a reasonable price with the idea of “making our carefully selected eel more casual.” As an eel restaurant where you can easily celebrate, we sell flower gifts in-store, making it possible to celebrate on the spot. In addition, it will be possible to order flower bouquets and phalaenopsis orchids in-store, and gifts can be sent from a distance, establishing a completely new style of eel restaurant that is not limited by conventional methods.
[Image 1: https://prtimes.jp/i/134559/4/resize/d134559-4-40f97c851e567058de74-1.jpg&s3=134559-4-11ab0e978961aa699c84d4826f70a27f-3900×2600.jpg] In the first month, “Kikibana Birthday Ju” was ordered more than 10 times for birthday celebrations.
[Una Nozomi Nonoha web page]
Many flower gifts, including preserved flowers, are lined up in the store. The inside of the store is gorgeous, with many flower gifts on display. The new concept of eel x flower gift can be visualized from inside the store. Also, a month has passed since the store opened, and many customers have chosen Kisukihana for their celebrations. There are various occasions such as “birthday celebration”, “60th birthday celebration”, and “promotion celebration”. The sight of customers presenting flower gifts on the spot to the luxurious eel covered in gold leaf was a gorgeous and heartwarming sight. In the limited space, we will continue to develop flower gifts tailored to different occasions, such as “for cute children” and “for precious parents,” increasing the range of customers who will stop and pay attention. .
A woman who purchased a mini bouquet of preserved flowers from the store said she was able to purchase it as a present for a friend as her birthday was coming up.
[Image 2: https://prtimes.jp/i/134559/4/resize/d134559-4-4730067b9c0ce9b2b7aa-0.jpg&s3=134559-4-9e055b91512d1419d77ea585c82423c1-788×684.jpg] Flower gifts sold in the store (some)
“Kikibana Congratulations Ju” is perfect for various celebratory occasions *Trademark registration pending
The Rare Flower Festival Ju series, which uses the traditional craft “Kanazawa Haku”, is very gorgeous and popular for birthday celebrations and various other celebratory occasions. Comes with a happy message card. The gold artificial flowers and vase set was a gift from Rare Hana. Many customers purchase the flower gifts sold in the store as presents on the day, and CEO Tomioka, who originally expected it to take a little longer for the concept of “celebration” to become popular, said it was a happy miscalculation, and said that it will continue to be a milestone in the future. The aim is to be the store chosen on the day of the event.
For Unaki Kimika, which is considering expanding into a franchise, by applying for trademark registration for the menu name, the
“Celebration Series” will become one of the points of appeal to store owners in the future. We are also focusing on the development of Kijika’s original brand products, including the original blended rice “Nonohano Shizuku” supervised by a five-star rice master, and 200-year-old rice grown on Mt. Kongo’s spring water. A variety of products, including original unwashed eggs “Kikihana Eggs” produced from young chickens up to 420 days old, will support store sales. In addition, the company has established a unique business model, the first in the country, in which a portion of sales through the e-commerce site is returned to store owners, which has garnered a lot of attention. We have already received inquiries even before recruitment.
・The original blended rice “Nonoha no Shizuku” supervised by a five-star rice master has just the right amount of elasticity and sweetness, bringing out the natural flavor of the eel.
– Topped with original unwashed eggs, “Kikibana Eggs,” produced by young chickens 200 to 420 days old that were raised drinking Mt. Kongo’s spring water.
・A store that sells Kishu’s millet-grilled sansho pepper, a spice recognized around the world. Authentic Japanese pepper with a vivid citrus aroma that you should try at least once.
[Image 3: https://prtimes.jp/i/134559/4/resize/d134559-4-e8cf12ed6736a7c206ae-2.jpg&s3=134559-4-90661cd5e706a8fc8f36a1a2edca6a75-1253×1253.jpg] [Unaki Kijika Matsubara store store overview] Store name: Unaki Kijika Matsubara store Phone: 070-4080-2508 Address: 2-6-18 Oka, Matsubara City, Osaka 580-0014 Access: 6 minutes by car from Kawachi Matsubara Station on the Kintetsu Minami-Osaka Line Business hours: 11:00-14:00 / 17:00-20:00 Closed on Tuesdays Number of seats: 16 URL:
“Unaki Kikihana” has opened its first store in Matsubara City, Osaka Prefecture, where you can find carefully selected Japanese eel and flower gifts, with the aim of creating a new culture of “Kikihana eel for celebrations.” I let it happen. We aim to create a store that is loved and supported by the local community, attracting a wide range of customers, by setting reasonable prices that will dispel the image of an existing eel restaurant, and by establishing in-store sales of flower gifts.
[Comment from Unaki Kikika Representative: Haruki Tomioka]
Thank you for reading our article.
It’s been almost a month since we opened safely.
Thanks to all of you, it has been a more exciting month than I ever imagined, and I am very happy that over 650 customers have visited our store.
We have had many customers from the local area and from far away, as well as families, and we have witnessed many scenes that make us feel glad that we opened an eel restaurant in this location. I did. After the first month where we were able to reflect on our daily lives and gain a sense of fulfillment, we have realized the provision of spatial value that will make customers who have visited our store once without forgetting their original intention feel, “I want to come again. All of our staff members are taking steps one step at a time to create a store that is supported and loved by customers.
[Store information] Unaki Kijika Phone: 070-4080-2508 Address: 2-6-18 Oka, Matsubara City, Osaka 580-0014 Access: 6 minutes by car from Kawachi-Matsubara Station on the Kintetsu Minami-Osaka Line Business hours : 11:00-14:00 / 17:00-20:00 Closed: Tuesdays Number of seats: 16 URL: https://unagi-nonoha.hope-77.jp/SNS: https://www.instagram .com/unagi_nonoha/
[Image 4: https://prtimes.jp/i/134559/4/resize/d134559-4-238f9ff43005341da2ee-3.jpg&s3=134559-4-6e8cabdeb9ee8dcd76aa2767f78b2d7b-3900×2600.jpg] About HOPE Co., Ltd.
[Image 5: https://prtimes.jp/i/134559/4/resize/d134559-4-99d4898c308129b5f374-4.jpg&s3=134559-4-3cd5c6142ea3dbd7b40b22aafd2c1023-1080×1080.jpg] [Company profile] Company name: HOPE Co., Ltd. Head office location: 2-6-18 Oka, Matsubara City, Osaka 580-0014 Representative director: Haruki Tomioka Business content: Food and beverage business
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HOPE Co., Ltd.