GU Co., Ltd.
The third GU x UNDERCOVER collaboration with UNDERCOVER, a fashion brand with a unique presence, will go on sale from March 1st (Friday) for the first time in three years.
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GU, whose brand message is “YOUR FREEDOM, the freedom to reinvent yourself,” will launch the third collaboration collection with UNDERCOVER, a leading Japanese fashion brand with a unique presence, starting Friday, March 1st. Sales will start at GU stores and online stores nationwide.
[Image 1: https://prtimes.jp/i/11182/231/resize/d11182-231-ba7f3d16b0b16a6810d5-0.jpg&s3=11182-231-ca62ad6226fdde55531daf6b6d1573d1-3900×3250.jpg] UNDERCOVER, started in 1990 by designer Jun Takahashi, is a fashion brand that brings together various elements such as art, music, and subculture, and develops collections with a unique worldview. This collection combines UNDERCOVER’s original worldview of “creating clothes that look like they’ve been seen before, but no one has ever seen before,” and GU’s “FREEDOM” desire to allow everyone to freely enjoy fashion. It was born from a fusion of “freedom” ideas. A total of 21 types, including riders and mod parkas with removable sleeves and hems.
This collaboration uses the keyword “KOSMIK/NOISE” to approach seemingly basic items from a different perspective, such as how they look and how to wear them. Men’s essential items such as biker jackets, mod coats, and utility pants have convertible designs that allow sleeves, hems, and body parts to be removed and removed, while shirts, cut-sews, and knits feature inside-out designs that expose the specifications that normally go on the inside. To do. In addition to apparel, we offer a lineup of 21 types that can be enjoyed by all generations and genders, including shoes, bags, and pin badges that can be attached to various items.
Triple collaboration items using monster graphics from UNIVERSAL MONSTERS are now available.
This collection will also include some triple collaboration items that use graphics of monsters from UNIVERSAL MONSTERS*, such as
Frankenstein and the Great Amazon Half-Merman. UNDERCOVER Please pay attention to the graphics of Takahashi’s dark fantasy worldview. *UNIVERSAL MONSTERS…A legendary series of works created by Universal Pictures over 75 years ago, which created the most iconic horror characters in the history of film.
[Image 2: https://prtimes.jp/i/11182/231/resize/d11182-231-62088f12e6b35d819cc8-1.jpg&s3=11182-231-3886c0c2fdf3c780a6e1cb720d2f32af-2156×519.jpg] (C) Universal City Studios LLC. All Rights Reserved.
This product was planned and produced by GU Co., Ltd. based on a commercialization agreement with Universal Studios Licensing LLC. Comment from designer Jun Takahashi
While aiming to become a global brand starting from New York, we would like to spread our richly designed clothing to the world. I strongly sympathize with GU’s vision. Through this collaboration, we believe there is a chance to deliver UNDERCOVER’s taste on a scale that cannot be achieved by a single brand. I wanted to challenge that possibility once again. As someone who works in the apparel industry, I respect the fact that they are able to achieve this level of quality at such a low price, knowing how GU makes their products. I felt that there were many parts that were closely linked to my own way of thinking about everyday wear and the concept of GU’s clothing making, so I based myself on a simple design that is easy for everyone to pick up, and added “”” in every detail. I would be happy if this collaboration would help people get to know UNDERCOVER and GU more widely, regardless of generation or region.
“GU × UNDERCOVER” collection overview
・Sales period: Sales start at GU stores and online stores nationwide from Friday, March 1, 2024
・Number of products: 21 types for men (common to all stores) ・Price range: 990 yen to 7,990 yen
・Size range: XS-3XL (XS, XXL, and 3XL are sold online only)
Shoes 25cm, 26cm, 27cm, 28cm
Socks 25-27cm, 27-29cm (27-29cm sold online only)
[Image 3: https://prtimes.jp/i/11182/231/resize/d11182-231-227ec3038daae6be602f-2.jpg&s3=11182-231-49b765cdbc7a2fae7d6c8c2e60e6642d-2079×519.jpg]
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[Image 6: https://prtimes.jp/i/11182/231/resize/d11182-231-08fb7015bf241a6edb75-5.jpg&s3=11182-231-7cedb5a910786a46fc5d3811eb737eeb-2565×519.jpg] Feature page
https://www.gu-global.com/jp/ja/special-feature/contents/special-collaboration/undercover Advance exhibition
From February 13th (Tuesday) to March 3rd (Sunday), advance exhibition areas that express the world view of this collection will appear at the GU Ginza store, GU Marronnier Gate Ginza store, and GU Shibuya store. (*Only on display at Shibuya store until March 7th (Thursday)) -Preliminary exhibition store information-
GU Ginza store
Location: 5-7-7 Ginza, Chuo-ku, Tokyo
Business hours: Weekdays 11:00-21:00/Saturdays, Sundays, and holidays 11:00-21:00
GU Marronnier Gate Ginza store
Address: 5th floor, Marronnier Gate Ginza 2, 3-2-1 Ginza, Chuo-ku, Tokyo Business hours: Weekdays 11:00-21:00/Saturdays, Sundays, and holidays 11:00-21:00
GU Shibuya store
Location: 32-13B1F-3F Udagawacho, Shibuya-ku, Tokyo
Business hours: Weekdays 11:00-21:00/Saturdays, Sundays, and holidays 11:00-21:00
“GU × UNDERCOVER” LIVE STATION information
We will be the first to introduce the products of this collaboration before they go on sale at GU LIVE STATION. Staff of various heights will appear and tell you how each size fits.
Delivery date and time: 2/26 (Monday) 20:00-21:00
Title: [GU×UNDERCOVER] Advance review of all items. Collaboration item on sale starting March 1st (Friday).
URL: https://www.gu-global.com/jp/ja/special-feature/live-station/160 Designer “Jun Takahashi” profile
[Image 7: https://prtimes.jp/i/11182/231/resize/d11182-231-573e796e7967dd2452a8-6.jpg&s3=11182-231-ab86a4e03d0298c3a6db7c709e2223a4-2739×2054.jpg] Born in Kiryu City, Gunma Prefecture. Graduated from Bunka Fashion College in 1991. While attending school, started the fashion brand “UNDERCOVER”. In 1994, she presented her first collection, the 1994-95 fall/winter collection, in Tokyo, and in 2002, she participated for the first time in Paris Women’s Fashion Week with the 2003
spring/summer collection. In 2021, he announced his first solo show at the Tokyo Collection in about 19 years for the 2021-22 Fall/Winter Men’s and Women’s Collection.
More details about this release:
https://prtimes.jp/main/html/rd/p/000000231.000011182.html