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ANA X Co., Ltd.
“ANA LIVE SHOPPING,” “TOCHI-DOCHI,” “ANA Pocket,” and “penguin” developed by the ANA Group will be exhibiting at the 2nd Inn Festival, and various collaborative projects will be carried out.
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At ANA X’s “ANA LIVE SHOPPING,” “TOCHI-DOCHI,” “ANA Pocket,” and “penguin,” an accommodation tourism expo will be held on February 14th and 15th, sponsored by the youth division of the National Inns, Hotels, and Sanitation Industry Association Federation. I will exhibit at the event.
In “ANA LIVE SHOPPING”, the participating member accommodation facilities will collaborate with “Yamagataza Takinami”, which won the grand prize in Fujingaho’s “Hot Spring Inn Award: Inn with Proud Spring Quality”, and will be live streaming from Yamagata and the inn festival venue where it will be delivered. Projections will be displayed on a large monitor on the internal stage to convey the appeal of the inn and to enliven the inn festival.
・”TOCHI-DOCHI” will carry out on-site sales of the current special feature on Minami Kaga, Ishikawa Prefecture, and support sales in Ishikawa Prefecture, where there are concerns about a drop in demand due to the earthquake.
In addition, “ANA Pocket” is implementing a mobile app collaboration challenge project. The venue will be a check-in spot, and those who complete the challenge will receive original goods at the booth. In addition, “penguin”, which was launched last year, will give away discount coupons for ANA LIVE SHOPPING to those who register as members at the booth.
[Image 1: https://prtimes.jp/i/29572/312/resize/d29572-312-f0cabe470dcd59347a76-0.jpg&s3=29572-312-eac9c16f052e50b863906e0f3da34339-1384×599.jpg] ANA X Inc. (President: Kazuhiro Todoroki, Head Office: Chuo-ku, Tokyo, hereinafter “ANA Experience the charms of “ANA LIVE SHOPPING”, “TOCHI-DOCHI”, “ANA Pocket”, and “penguin” at the Inn Tourism and Travel Expo (hereinafter referred to as “Inn Festival”) sponsored by the Youth Division of the Ryokan and Hotel Life Hygiene Association Federation. We will be exhibiting an ANA X booth where you can
Accommodation Tourism Travel Expo Overview
This is an event filled with the attractions of the tourism and lodging industry, held by the National Ryokan Hotel Life Hygiene Association Youth Division (Zenren Travel Association Youth Division). This is the second edition of the event, which attracted 30,000 visitors to the first edition last year. There are booths from 47 prefectures offering a variety of local specialties, alcohol, and private brand products from the inn, as well as a street performance booth, the landlady’s tea ceremony, young master’s flower arranging, Japanese heart calligraphy, and cute colored yukata experiences. We also have a booth where you can do so. This is an event that condenses the charms of Japan in terms of food, accommodation, and culture. ・Event name: Inn Tourism Travel Expo – Inn Festival
・Date and time: February 14, 2024 (Wednesday) 10:00-17:00
Thursday, February 15, 2024 10:00-17:00
・Venue: Tokyo Big Sight, East Exhibition Building, Hall 8
・Admission fee: Free
・Sponsored by the Youth Division of the National Ryokan Hotel Sanitation Industry Association Federation
(All Japan Ryokan Hotel Association Junior)
Japan Management Association (HCJ)
ANA X booth special collaboration overview
In “ANA LIVE SHOPPING”, as a special collaboration project with the inn festival, “Yamagataza Takinami” won the grand prize in Fujingaho’s “Hot Spring Inn Award – Inn with High Quality Spring” from 3:00 pm on February 15th, the second day of the event. We will be broadcasting live from. In addition, the event will be projected on a large monitor on the venue stage, and the interactive distribution will enliven the venue.
Located in front of Tokyo Station’s Yaesu Exit, TOCHI-DOCHI is a shop that travels through the charms of the region.TOCHI-DOCHI sells local products that the region is proud to deliver. We are featuring the Kaga area. At the same time, we will be selling products from all over Ishikawa Prefecture in support of the earthquake that occurred on the Noto Peninsula in Ishikawa Prefecture, and we will support Ishikawa Prefecture by purchasing products. At the Inn Festival venue, we will carry out on-site sales of this special feature, so that customers attending the Inn Festival can learn about the appeal of Ishikawa Prefecture products, and we will continue to maintain interest. ANA Pocket, a mobile app service that allows you to earn points and miles during your daily travels, has been downloaded more than 1.3 million times in two years. It is loved by many people. As part of the Inn Fest collaboration project, a challenge project will be
implemented in which the check-in challenge spot will be set at the Inn Fest venue during the event period. Not only will points be awarded to those who complete the challenge within the app, but those who complete the challenge and visit the ANA X booth will receive original goods (limited quantity). You can also participate in this project by downloading it on the day of the event.
The video distribution service “penguin” launched in 2023 will be giving away discount tickets for ANA LIVE SHOPPING as a new member registration campaign at the booth.
[Image 2: https://prtimes.jp/i/29572/312/resize/d29572-312-a5422d046da9d1f5f708-5.jpg&s3=29572-312-2bce0d00466d416bfabd05076840566a-968×139.jpg] reference
・About “ANA LIVE SHOPPING”
 https://www.anahd.co.jp/group/pr/202205/20220524.html
・About “TOCHI-DOCHI, a shop that travels through the charms of the region”  https://www.anahd.co.jp/group/pr/202401/20240130-3.html
・About “ANA Pocket”
 https://www.anahd.co.jp/group/pr/202312/20231207.html
・About “penguin”
 https://www.anahd.co.jp/group/pr/202306/20230605-2.html
More details about this release:
https://prtimes.jp/main/html/rd/p/000000312.000029572.html



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