Wellness Expert Co., Ltd.
[The only one in Japan] Approaching dementia prevention from a “beauty” perspective
A beauty event will be held at Hospitalment Sakurajuji to give seniors the joy of doing things for themselves.
~Working to improve the wellness of the elderly with students from Kumamoto Belle Belle Beauty College~
Wellness Expert Co., Ltd. (Headquarters: Chuo-ku, Fukuoka City, Fukuoka Prefecture, Representative Director: Hitomi Uchino) announced on Saturday, February 17, 2024, that “elderly people can do it themselves” and “It will become a habit that brings color to their lives.” An experiential beauty event for the elderly planned with the theme of ” will be held at Hospitalment Sakurajuji (Minami-ku, Kumamoto City, Kumamoto Prefecture). This event, in cooperation with Kumamoto Belle Belle Beauty College (Chuo Ward, Kumamoto City, Kumamoto Prefecture), is an initiative aimed at improving the wellness of elderly people. This is the only event in Japan that focuses on “.
[Image 1: https://prtimes.jp/i/135599/2/resize/d135599-2-e81e54ee18fb66f9b0c2-0.jpg&s3=135599-2-f1f093fb92fac2ea3c87e6aa76d7e116-640×427.jpg] Background of the event ■Beauty is not just about the practitioner providing a service. Pursuing new beauty possibilities through self-care for the elderly. Up until now, almost 100% of home-visit beauty services were provided only by practitioners and beauticians providing services to elderly people. However, Uchino, our company’s representative, thought, “Maybe some elderly people find joy in things they can do for themselves,” so we set out to create a beauty service aimed at improving wellness through self-care for the elderly. . We decided to hold this event while working with beauty experts from various fields to consider what kind of services would be pleasing to the elderly and their families. The biggest reason for elderly people to incorporate beauty into self-care is that they can easily do it at home whenever they want, and they can feel changes through their own sense of touch and vision. At the test event, we found that by touching your skin with your own hands and performing a facial treatment, you could feel your skin becoming softer and firmer. ”, you can revive the joy of self-care and a sense of youthfulness. In fact, over 98% of test event participants said, “I would like to do this again” or “I would like to continue.” ■It is also expected to prevent dementia in the elderly. Contributing to improving the wellness of the elderly. Academically, research results have shown that when you perform beauty activities such as face massage on yourself, the functions of the cerebral neocortex and frontal cortex are activated, and it is also expected to be effective in improving cognitive function. Masu. In addition, by incorporating photography into the event, it can be used as a means of “care for family members” and “a fun way to end your life.” While opportunities for elderly people to go out and see each other have decreased due to the coronavirus pandemic, it is a great opportunity for the elderly to be able to see a lively and healthy face up close, and to leave behind a photo of themselves with a healthy expression. , it is an event that the families who support them can also feel the value.
[Image 2: https://prtimes.jp/i/135599/2/resize/d135599-2-0e6956d4994137f2a8f1-2.jpg&s3=135599-2-41ba23cdb04497c319ab9e5937cbc8e6-574×433.jpg]
[Image 3: https://prtimes.jp/i/135599/2/resize/d135599-2-d0e0dc3b6e8bf4fe3436-1.jpg&s3=135599-2-9654c0d23086bba3a95ad51808f00afc-480×360.jpg] Source: Short Report Japanese Journal of Health Promotion and Physical Therapy Vol.11,No.4:173-176,2022 Effects of active and passive facial massage on frontal cortex activity in elderly women
Also used as a place to train beauty school students
[Image 4: https://prtimes.jp/i/135599/2/resize/d135599-2-13df7ee9453ec53bf30c-3.jpg&s3=135599-2-064f1ef969cbb9ca96b945da02566b36-1479×1109.jpg] This event will be run together with approximately 15 students from Kumamoto Belle Belle Beauty College. For the students of Kumamoto Belle Belle Beauty College, whose educational policy is to “be the standard-bearers of future creation,” this event will be an opportunity to discover new ways of “beauty,” and foster human resources who practice beauty from a wide perspective. We hope to connect with you as well. Future developments Our business aims to “utilize the full potential of beauty in society,” and one of our efforts is to utilize it for carers. By holding self-care events at facilities that are primarily serviced elderly residences, and in conjunction with on-site salons where you can enjoy extraordinary experiences within the facilities, healing and stress relief can be provided not only to the elderly themselves, but also to their caregiving families and facility employees. We will continue to provide opportunities that will serve as a venue for Event overview
[Image 5: https://prtimes.jp/i/135599/2/resize/d135599-2-56a2860491d5c3bd309f-4.jpg&s3=135599-2-a28c41c0c24a1822d0f1f89cfeed2e04-482×363.jpg] 【Venue】
861-4172 Hospitalment Sakurajuji
7-13-21 Miyukifueda, Minami-ku, Kumamoto City, Kumamoto Prefecture From Kumamoto Kotsu Center Platform 3, take the Kumamoto Bus Minami 2 bound for Miyuki Kibe for about 30 minutes, get off at Miyuki Elementary School, and walk 3 minutes.
*The photo was taken during a test held at another facility. About Wellness Expert Co., Ltd.
[Image 6: https://prtimes.jp/i/135599/2/resize/d135599-2-b0ac7c9ee0f90188be17-6.png&s3=135599-2-2b613976ed799c29fe1f135a2f3fee68-2229×1050.png ]
Company name: Wellness Expert Co., Ltd. Head office location: 2-3-10-719 Tenjin, Chuo-ku, Fukuoka, Fukuoka 810-0001 Representative director: Hitomi Uchino Established: 2021 Business content: Provision of health and beauty services, consulting, well-being Service planning and operation website: https://wellnessexpert.jp/About Kumamoto Belle Belle Beauty College
[School Overview] School Name: Kumamoto Belle Belle Beauty College
[Image 7: https://prtimes.jp/i/135599/2/resize/d135599-2-95b49870781643093451-5.gif&s3=135599-2-5ca648a0f5b06274e63bfcd3a955da4a-511×76.gif] Address: 2-18 Konya Imamachi, Chuo-ku, Kumamoto City, Kumamoto Prefecture 860-0012 Established: August 1989 Website:
More details about this release:
Wellness Expert Co., Ltd.