[YRK&] The 2nd general meeting of the “Roundtable on Promoting Food Diversity” sponsored by the Kansai Economic Federation was held. 39 participating companies/organizations gathered together.
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Press release: February 13, 2024
The 2nd general meeting of the “Food Diversity Promotion Roundtable” sponsored by the Kansai Economic Federation was held. 39 participating companies/organizations gathered together.
*This project is an activity that aims to revitalize Japan from Kansai by creating an environment in Kansai that can accommodate the “diverse diet” of diverse people, and revitalizing the restaurant industry by attracting inbound tourists. . *
YRK Co., Ltd. is a business consulting firm specializing in rebranding support with a track record of 128 years since its establishment in 1896.
and(Head office: Chuo-ku, Osaka, Representative Director and President: Shoichi Nakaho, https://www.yrk.co.jp/
) is pleased to announce the Universal Taste Round Table
The 2nd general meeting of UTRT (hereinafter referred to as UTRT) was held on January 25, 2024.
Universal Taste Round Table
UTRT) was built from the tourism subcommittee of the ABC platform created by the Kansai Economic Federation to create business with Asian economic organizations in seven countries, including JTB Corporation and YRK Corporation.
This is a project chaired by two companies: and.
The purpose of the activity is to attract inbound tourists by creating an environment in the Kansai region that can accommodate a variety of foods from a variety of people, including Muslims, vegetarians, vegans, and people with food allergies, in preparation for the 2025 Osaka/Kansai Expo. The aim is to revitalize Kansai and Japan by revitalizing the restaurant industry. *
Cooperation: Food Pict Co., Ltd./Strawley Co., Ltd.
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■Kansai Economic Federation ABC Platform
■Food diversity promotion roundtable initiatives and activity results ■ABC Platform 2nd Plenary Meeting in Singapore
(Excerpt from Kansai Economic Federation’s magazine “Keizaijin”)
January 25, 2024, YRK Co., Ltd.
At the and event venue, member companies and organizations will present and share activity reports for the two years since its formation in 2021 and activity plans leading up to the Expo, and will serve as a place to enhance communication and business matching among member companies. A total of 39 related companies gathered together. Also in attendance were representatives from the Ministry of Agriculture, Forestry and Fisheries, the Japan Tourism Agency, the Kansai Tourism Headquarters, and the Japan Gastronomic Society, who sent passionate messages of support for this activity.
In addition, our Managing Director Nakaho said, MUIC
With the support of Kansai, we participated in the “Monitor Tour for Inbound People with Dietary Restrictions,” the Nara Prefecture Gastronomy Tourism Expo, and the Kankeiren ABC Platform 2nd World Conference in Singapore as a chair company.
We have reported on our activities over the past two years since the establishment ceremony.
In the future, with the support of the Japan Tourism Agency, we will promote the “project to create new food content using Kobe-produced ingredients and plant-based ingredients, and create an environment that accommodates food diversity as a community.”
In addition, we are planning to implement a “Gastronomy Tourism Project Aiming to Attract Wealthy People from Overseas,” which will be implemented with the support of Osaka Prefecture, and will support companies involved in tourism as they strive to become an
international tourist city in preparation for the Osaka-Kansai Expo. We will continue to work hard.
In the second half of the general meeting, we held a tasting session of plant-based foods and halal foods developed and sold by member companies. Through the introduction of corporate activities, the constituent companies deepened their interactions with each other, and they also cooperated in UTRT’s activities.
-About the activities of the Food Diversity Promotion Roundtable (UTRT)- The activities promoted by UTRT are not to promote the acquisition of Halal certification, but to increase the number of businesses that can provide appropriate services to the extent possible, based on the idea of “Muslim friendly”, and to promote plant-based (food products using plant-derived ingredients). ) while also incorporating * Our goal is to create an environment that displays ingredients as pictograms and develops human resources that can accommodate the diverse food cultures of diverse people.
Cooperation: Food Pict Co., Ltd.
There is no need to develop new recipes or menus, and by simply adding ingredient pictograms to the menus you currently offer, you can create an environment that accommodates dietary diversity.
By using pictograms, Muslims and vegetarians can choose their own dishes, and inbound tourists with food allergies can enjoy their meals with peace of mind.
With the Osaka/Kansai Expo as an opportunity, the number of shops and facilities that are Muslim-friendly will increase, making Osaka an international tourist city where you can enjoy sightseeing with peace of mind. It will also alleviate the labor shortage and language barrier on the receiving side of stores.
In the future, UTRT will plan to expand the number of food pictograms, as well as promote PR to foreign tourists before, during and after the trip, develop new menus, hold food diversity experience events (gastronomy tourism), and matchmaking among UTRT member companies. We also plan to engage in support and food diversity consulting.
Please feel free to contact us if you are a company that would like to strengthen your efforts regarding “food diversity that leaves no one behind” or that would like to turn inbound demand for food into a business opportunity.
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