Kose Co., Ltd.
~ Highly rated for its high makeup retention effect that maintains the finish of freshly applied makeup ~ Cumulative shipments of “Make Keep Mist” have exceeded 10 million units (*1)!
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The finishing lotion “Make Keep Mist” released by Kose Co., Ltd. (Headquarters: Chuo-ku, Tokyo, President: Kazutoshi Kobayashi) in June 2019 has been renewed twice and has shipped a cumulative total of 10 million bottles. (*1) and is performing well. On February 16, 2024, we will launch (*2) a new, renewed product (one item, two varieties, no print price) at drugstores and mass retailers nationwide, aiming to further stimulate the market. (*1) Cumulative domestic shipments of “Make Keep Mist,” “Make Keep Mist EX,” and “Make Keep Mist EX +” (June 16, 2019 to February 9, 2024), “Make Keep Mist EX” According to our research, the results of “+” include pre-sale results on Maison KOSE online and some e-commerce sites. (*2) Released on January 30, 2024 URL: https://corp.kose.co.jp/ja/news/8438/
[Image 1: https://prtimes.jp/i/41232/541/resize/d41232-541-1be2d38735c35b176bfa-0.jpg&s3=41232-541-388f19260233616c989b3660d1dc83e4-1700×1511.jpg] Makeup fixers that maintain the finish of makeup are one of the items that is increasing in demand. There has long been a need to maintain the finish of freshly applied makeup, but during the coronavirus pandemic, demand has rapidly increased to prevent makeup from fading due to wearing masks. Now that everyday life has returned to normal, consumers are applying makeup more frequently, and the need to enjoy makeup even more is increasing. “Make Keep Mist” says, “It firmly suppresses sebum and shine and makeup smudges.” “The makeup lasts until evening is different depending on whether you put it on or not.” “The mist is fine and gives a smooth finish, making it easy to use.” It has been supported by people of all generations and genders since its release in June 2019 due to its highly effective effects and affordable price range. “Make Keep Mist EX”, which was released as the second generation in March 2021, has added new functionality such as being resistant to sebum and shine and producing a finer mist. This also leads to repeat purchases. “Make Keep Mist EX +”, which will be renewed as the third generation on February 16, 2024, contains a new “Super Make Coat Ingredient (*3)” that has a high makeup-keeping effect and water resistance. This ingredient is a film-forming resin material called “Crosslinked MQ Resin” developed by our company, and it has both sweat and abrasion-resistant toughness and flexibility that follows the movement of the skin, preventing makeup from fading compared to conventional products. In addition to its effectiveness, it also prevents make-up from fading due to changes in facial expressions and shine over time (*4). (*3)
(Dimethicone/vinyltrimethylsiloxysilicate) crosspolymer (*4) Released on January 30, 2024 URL: https://corp.kose.co.jp/ja/news/8437/ After the coronavirus pandemic With the emphasis on “makeup that doesn’t come off easily”, we aim to further expand our presence as a product that leads the makeup fixer market. In the future, we will continue to create high-value-added cosmetics that exceed customer expectations through manufacturing that is unique to our company and has high quality and unique value.
About “Makeup Fixer”
Makeup fixer is an item that prevents makeup from fading due to sweat, sebum, water, rubbing, etc., and maintains the finish of freshly applied makeup. The market has rapidly grown due to the need to prevent make-up from rubbing or smearing due to the coronavirus pandemic, which has increased the number of people wearing masks on a daily basis. Now that we are in the post-coronavirus era, the demand for makeup is increasing further due to the increased frequency of makeup.
“Make Keep Mist EX +” Product Overview
[Image 2: https://prtimes.jp/i/41232/541/resize/d41232-541-487ad906fc0b2e4490f7-1.jpg&s3=41232-541-57677f13a438bc8404fd4d3191931a68-1280×720.jpg] Release date: February 16, 2024 Product name: Make Keep Mist EX + -Finishing lotion-Capacity: 80mL/35mL (trial size)
・“Make Keep” series special site: https://www.kose.co.jp/makekeep/ Reference materials
・Kose’s commitment to “makeup that doesn’t come off”
This is a special page that introduces the “timeless makeup” that Kose has been particular about since its founding. You can see typical makeup products that have changed with the needs of the times, and the behind-the-scenes story of the research and development of “Make Keep Mist” as told by the researcher who developed it.
https://corp.kose.co.jp/ja/research/secretstory/makeup/makeup_specialty/
More details about this release:
https://prtimes.jp/main/html/rd/p/000000541.000041232.html