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Home » 3650 holds its first pop-up store at niko and… TOKYO! Pre-release of two spring-limited eyeliner colors that a re “tight yet exquisite colors”

3650 holds its first pop-up store at niko and… TOKYO! Pre-release of two spring-limited eyeliner colors that a re “tight yet exquisite colors”

D-Nee Cosmetic Co., Ltd.
3650 holds its first pop-up store at niko and… TOKYO! Pre-release of two spring-limited eyeliner colors that are “tight yet exquisite colors”
~ Open for a limited time from February 16th to February 25th, 2024 in Harajuku, the sacred place for trend-setting ~
D-Nee Cosmetic Co., Ltd. (Location: Yokohama City, Kanagawa
Prefecture, Representative: Dai Nakatani)’s cosmetic brand “3650 (san roku go zero)” will be available from February 16th (Friday) to February 25th (Sunday), 2024. For a limited time only, the brand’s first pop-up store will be held at niko and … TOKYO.
In addition to selling the standard lineup of eyeliner and mascara, the pop-up store will also be selling the spring-limited color eyeliner “Define Gray,” which is scheduled to go on sale nationwide from Monday, March 11th (*). We will be pre-selling two colors of “Define Mauve” in limited quantities. In addition to a touch-up corner for each product and a one-day beauty advisor project from a popular influencer, we are also offering a novelty mirror created in collaboration with 3650 and niko and… as a purchaser benefit (first 300 customers). Please take this opportunity to visit us.
*Pre-sale online on various EC sites on February 26th (Monday), nationwide sales scheduled to begin on March 11th (Monday)
[Image 1:×589.jpg] “3650” is a cosmetics brand that debuted in June 2023 with the concept of “enjoy a new look every day with next-level makeup.” As the first collection, we will sell 10 types of “3650 Eyeliner”, and in November 2023, we will start selling “3650 Mascara” with the theme of “beautiful and long hair”. Our products have been well received by many customers due to their high functionality and extensive lineup.
And now, 3650’s first pop-up store will open for a limited time from February 16th (Friday) at niko and … TOKYO, which has a store in Harajuku, the mecca of trends. This collaboration was made possible because we wanted people to enjoy “spring fashion” by combining 3650 cosmetics and fashion.
At the pop-up store, we will be pre-selling two colors of liquid eyeliner “Define Gray” and “Define Mauve” as part of the limited collection “3650 New Experience” that proposes a new makeup
experience. This is an item that allows you to experience eye makeup like never before, with a “tight yet exquisite color” that combines a spring-like loose look and highlights the eyes.
In Harajuku, where the latest fashion trends gather, enjoy the worldview of 3650, which is ahead of spring, and a new eye makeup experience.
[Pop-up store overview]
Period: February 16, 2024 (Friday) to February 25, 2024 (Sunday) Location: niko and… TOKYO (6-12-20 J6FRONT 1F, Jingumae, Shibuya-ku, Tokyo) Business hours: 11:00-21:00
*Business hours are subject to change.
*The contents of the event are subject to change or cancellation due to circumstances.
■Limited series “3650 New Experience” that proposes a new makeup experience Two spring-limited colors, “Define Gray” and “Define Mauve,” will be released from “3650 New Experience” as “close yet exquisite colors.” Tight eyeliners are generally black or brown-black, but “Define Gray” is a nuanced gray that is lighter than black but still brightens the eyes, and “Define Mauve” is a softer, tighter color than black, but still has a loose look. The gray-purple color is a carefully selected item that combines a presence that creates an impressive eye look with a spring-like lightness.
[Image 2:×700.jpg] Define Gray
Lighter than black and cooler than brown. Dignified and cool eyes A nuanced gray color. A color that highlights the transparency of the skin. Define Mauve
It is softer than black and colors naturally. Although it is a close color, it has a loose feel.
Exquisite gray purple. The color is not too flashy and is easy to use for daily use.
[Image 3:×700.jpg] [Pop-up store product overview]
-3650 New Experience Eyeliner-*Limited color
Product price: ¥1,650 (tax included)
Color: Define Gray/Define Mauve
[Image 4:×2195.jpg] -3650 Eyeliner-*Normal color
Product price: ¥1,650 (tax included)
Color: Black/Brown Black/Gray/Khaki/Burgundyz/White/Sheer Brown/Sheer Red/Pearl Pink/Brown

[Image 5:×2488.jpg] -3650 Mascara-
Product price: ¥1,650 (tax included)
*Mascara remover only 1,320 yen (tax included)
Item: Mascara Long/Mascara Volume/Mascara Brown/Mascara
Burgundy/Mascara Copper/Mascara WP Black/Mascara WP Brown/Mascara WP Comb/Mascara Remover/Eyelash Serum
■ Popular influencers appear as part of the “One-day Beauty Advisor Project”!  Popular influencers on SNS such as Instagram, TikTok, and YouTube, “Honopisu” and “Taketaro” will hold an event for one day only during the pop-up period as “1-day beauty advisors.” In addition to makeup advice using 3650 products, we are also planning a photo session with product purchasers.
*The contents of the event are subject to change or cancellation due to circumstances.
[Influencer on stage]
[Image 6:×1920.jpg] -Honopisu-
With over 800,000 followers on TikTok and 121,000 followers on Instagram, she is a short video creator who attracts generation Z women with her unique speaking style and cute characters that you won’t forget once you hear them.
-Event date and time-
February 18, 2024 (Sunday) 13:00-15:00
[Image 7:×1532.png ]
A makeup creator who is attracting attention not only in Japan but also overseas for her unique makeup and prize-winning makeup created through extensive research. Her commitment to makeup and her research spirit have made her popular among women, and she secretly has many fans from cosmetics companies. He claims to be the hottest beauty boy in Japan with the highest consumption of cosmetics.
-Event date and time-
Friday, February 23, 2024 15:00-17:00
[Image 8:×500.png ]
■Pop-up store only! Novelty collaboration mirror available
During the pop-up store period, those who purchase 3650 products at niko and … TOKYO will receive a novelty mirror made in collaboration with 3650 and niko and ….
*Limited to the first 300 people
■What is 3650?
The brand name “3650” embodies our desire to make your 365 days of the year 10 times more enjoyable with makeup.
1.Functional Beauty
High performance, high functionality, easy to use for anyone, no mistakes, stable usability, and beauty.
2. Daily Cosmetic for Everyone
We propose items that everyone can use on a daily basis in a variety of situations.
3.New Luxury
We provide a mind-rich experience that will take you to the next level with your next level of makeup.
Special site:
X (old Twitter):
■Company overview
Company name: D-Nee Cosmetic Co., Ltd.
Representative: Dai Nakatani
Business content: Import/export, manufacturing, and sales of cosmetics, etc. Address: 3rd floor, Nisso 12 Building, 3-6-12 Shin-Yokohama, Kohoku-ku, Yokohama, Kanagawa 222-0033
More details about this release: