[Fez Co., Ltd.] New book “Trade Marketing: 4 Practices for Winning on the Sales Floor” will be released from February 26th (Monday)
*View in browser* *Fez Co., Ltd.*
Press release: February 15, 2024
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New book “Trade Marketing: 4 Practices for Winning on the Sales Floor” will be released on February 26th (Monday)
*“Japan’s first introductory book” specializing in retail and marketing to shoppers*
Fez Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, Representative: Representative Director), which operates retail media businesses, etc. Junpei Itami (hereinafter referred to as “Fez”) is the first book written by Yuki Imoto, an employee of our company, “Trade Marketing: 4 Practices for Winning on the Sales Floor” (published by Senden Kaigi Co., Ltd.)
We are pleased to inform you that the book (Published) will be on sale from February 26, 2024 (Monday) at leading bookstores and online bookstores nationwide.
* ◆ Book title *
“Trade Marketing: 4 Practices to Win on the Sales Floor”
* ◆ Author *
Yuki Imoto
Fez Co., Ltd. Retail Media Business Headquarters Integrated Solutions Department Manager
* ◆ Publisher *
Senkaigi Co., Ltd.
* ◆ Release date *
February 26, 2024
* ◆List price etc.*
2,310 yen (2,100 yen + tax), A5 size, 268 pages
“Japan’s first introductory book” specializing in retail and marketing to shoppers
Trade marketing is a marketing activity that primarily targets “buyers” who are in charge of purchasing in the retail and wholesale industries, and “shoppers” who refer to shoppers. By deeply
understanding their insights and implementing strategies and ideas based on that understanding, you can maximize sales by ensuring that your products are on the shelves and are visible to shoppers. .
Before joining Fez, the author, Yuki Imoto, worked as a trade marketer at major global manufacturers P&G Japan and Johnson & Johnson, where he was involved in product development and distribution strategy formulation for many brands. In addition, we are currently working with many retailers, manufacturers, and agents to provide solutions. I have now compiled the knowledge and know-how I have built up over my career into one book.
Recently, many books on marketing have been published, but most of them are about “brand marketing” aimed at consumers or about methods such as advertising. This book is “Japan’s first introductory book” that specializes in marketing to “retailers” and “shoppers.”
Author (Yuki Imoto) Profile
As a trade marketer at P&G Japan and Johnson & Johnson, he was involved in the development of over 20 new products and formulation of distribution strategies, achieving No. 1 market share for multiple brands. He has a track record of winning four annual awards. Joined Fez in April 2019 and is responsible for integrated planning using retail media. In addition, he founded his own consulting company, Capro, which supports the formulation of distribution strategies for major manufacturers and DtoC brands, and strives to raise awareness of the trade marketing field through lectures and contributions. Comments from the author (Yuki Imoto)
Due to recent major changes in the social environment, the difficulty of doing business for manufacturers in the retail field is rapidly increasing, so the value of “trade marketing” that realizes strategy building based on “buyer insight” is increasing significantly. Masu. Unfortunately, however, “trade marketing” has not yet been systemized in Japan, so many people are not in a position to put it into practice. In order to overcome this problem and create a situation in which “good products reach customers at stores”, we have written “Japan’s first introductory guide to trade marketing”. We hope that many people will read this book and, through this practice, will realize “win-win-win business construction” for consumers, retailers, and manufacturers.
Comments from Sendenkaigi Co., Ltd./Book Editor
This book is the first book by Yuki Imoto, a marketer who knows everything about retail insights. The retail industry is an important business partner for manufacturers, but there has never been a book on how to deal with the “sales floor” that is as systematic,
comprehensive, and easy to read as this one. I believe that this book will be a book that will illuminate the steps of manufacturers’ marketers and salespeople.
*For details about the book and to purchase online, click here
At Fez, we will continue to actively provide useful information to retailers, manufacturers, and consumers in order to realize our mission of “creating a new common sense in the retail industry by scientifically examining information, products, and sales floors.” At the same time, we will develop truly valuable solutions and contribute to the development of the retail industry.
[image: download] d56777-53-08100c63a0fa650de16cc566ed52184a.pdf Fez Co., Ltd.
Fes is developing its retail media business with the mission of “Creating a new common sense in the retail industry by scientifically examining information, products, and sales floors.”
We have developed and provided Urumo, one of Japan’s largest retail data platforms, and are working to promote retail DX through solutions for information (advertising) x products (promotions) x sales floor (in-store).
-Company Profile-
・Company name: FEZ Inc.
・Representative: Representative Director Junpei Itami
・Established: December 3, 2015
・Number of employees: 121 (as of February 1, 2024)
・Business content: Retail media business (DX business in the retail industry, etc.)
・Head office location: 3F, Grand First Kanda Konyamachi, 15 Kanda Konyamachi, Chiyoda-ku, Tokyo
・Capital: 100 million yen (as of the end of January 2024)
・URL: https://fez-inc.jp/
-Contact information for press inquiries regarding this matter- Fez Co., Ltd. Public Relations Department/Manabe
Mail: pr@fez-inc.jp /Tel: 03-6447-5947 /Fax: 03-6447-5948
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