Lifelog Technology Co., Ltd.
[2023 Calomil user survey] Health management app “Calomil” weight loss rate of over 80% for users with a BMI of 25 or higher
Approximately 50% of users manage their meals for the purpose of maintaining health in addition to dieting and gaining muscle mass. ……
Lifelog Technology Co., Ltd. (Chuo-ku, Tokyo, Representative Director: Shigeyuki Tanahashi), which develops and provides the meal, exercise, and weight management application (hereinafter referred to as the app) “Calomil,” has announced that Calomil users’ We conducted a survey on “Trends in Weight Gain/Lower Weight.” A survey of users who downloaded Calomil in 2023 and recorded 10 or more meals per month found that more than 80% of users with a BMI of 25 or higher who used it for weight loss continued to use it for three months. They lost weight, achieving an average weight loss of -5.2 kg. On the other hand, users who use it for weight gain achieved an average weight gain of +3.8 kg in 3 months, indicating that it is contributing to weight management through dietary management. Additionally, the number of users who do not want to manage their weight has increased by about 20% from last year to about 50% of the total, indicating that dietary management for the purpose of maintaining health is becoming a trend.
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◎Analysis results of Calomil users divided by purpose
We conducted a survey to find out how users who use the Calomil app for weight loss, weight gain, or other purposes gained or lost weight. Users who newly downloaded the “Calomil” app and recorded 10 or more meals per month between January 1st and December 31st, 2023 were surveyed, and the target weight was reduced compared to when the goal was set. We defined users who are increasing their weight as “intent to lose weight,” users who are increasing their weight as “increase weight,” and users who set the same weight as “intent to maintain the current status.”
As a result of the survey, the most common user was for the purpose of losing weight, but on the other hand, about 50% of users (about 30% last year ) was occupied. It turns out that it is used not only for dieting, but also for people who aim to maintain good health and are concerned about their daily nutritional balance.
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Users with a BMI of 25 or higher (body type considered obese according to the BMI index), who are recommended to lose weight to prevent lifestyle-related diseases, accounted for 31% of users using the Calomil app for weight loss (23% last year). )was. In addition, when surveyed by duration of meal records, among users who aimed to lose weight and had a BMI of 25 or higher, 78% of users who continued with the diet for 1 month, 83% of users who continued with it for 3 months, and 82% of users who continued with it for 6 months achieved weight loss. was doing. Compared to last year, the number of users with a BMI of 25 or higher has increased, while the number of users who have lost weight is almost the same as last year, and the percentage of users who have continued for 3 months and 6 months has slightly decreased. In 2023, the classification of the new coronavirus infection was lowered to Category 5, the same as influenza, so opportunities for drinking parties and eating out increased, and it seems that more users were struggling to lose weight than last year.
[Table 9: https://prtimes.jp/data/corp/18894/table/173_3_70835b3120674481b13a63240de1961d.jpg]
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For weight loss users with a BMI of 25 or higher, the average weight change was -4.0 kg after one month, -5.2 kg after three months, and -5.9 kg after six months.
Active support such as specific health guidance (*) often lasts for 3 to 6 months, and although it depends on the target person’s original weight, if you look at the range of weight loss among users who continue for more than 3 months, the range of weight loss is 1 month. This is an ideal weight loss range of 1.0kg to 1.8kg per person, and is considered to be a level at which it is difficult to rebound from a weight loss range that does not overdo it.
*Specific health guidance: In order to prevent lifestyle-related diseases, target people (40 to 74 years old) are diagnosed with a high risk of developing lifestyle-related diseases, based on the results of medical examinations focusing on metabolic syndrome. Specialist staff (public health nurses, registered dietitians, etc.) provide support for reviewing lifestyle habits for people who can expect many benefits from lifestyle-related disease prevention through improvements.
[Table 10: https://prtimes.jp/data/corp/18894/table/173_4_d9242a18cb2622cdaf3429c3a1d167dc.jpg] When we surveyed users whose purpose was to gain weight, such as those who aimed to increase muscle mass through training, etc., we found that approximately 60% of users who continued using the product were able to gain weight. . Users who increased their weight gained 2.9 kg after one month, 3.8 kg after three months, and 4.4 kg after six months.
[Table 11: https://prtimes.jp/data/corp/18894/table/173_5_5b5a04e4d8653e6df7137a61d1ae7b93.jpg ]
The number of users who use the app for purposes other than weight management is also on the rise, and in 2023, it will account for approximately 50% of all Calomil users. Compared to last year, the number of Calomil users has increased by about 20%, indicating that dietary management aimed at maintaining health rather than weight management is becoming a trend. People are likely to use it for purposes such as “I want to know about my own eating habits,” “I want to improve the balance of my daily intake,” and “I want to manage my diet according to my chronic illness.”
Based on our mission of “extending healthy lifespans,” we hope that you will use Calomil not only for weight management, but also for physical condition management and health maintenance with an awareness of daily nutritional balance.
We will continue to expand the functions that can be used conveniently by users for purposes other than weight loss and weight gain. [Survey overview]
Survey period: January 1st to December 31st, 2023
Survey purpose: Survey of meal recording rate of Calomil users Survey target: Calomil users who downloaded Calomil and recorded 10 or more meals per month during the survey period.
About the health management app “Calomil”
[Video 2: https://prtimes.jp/api/movieim.php?url=www.youtube.com/watch?v=I5D8o4D4TiA] This is a diet, exercise, and weight management app. Regarding food records, you can record your daily meals with a single photo, and the nutritional value is automatically determined and registered using AI (artificial intelligence) image analysis technology. In addition to calories, you can also calculate and record 28 types of nutrients such as protein, fat, carbohydrates, salt, carbohydrates, dietary fiber, vitamins, and minerals, so you can manage your health not only with diet but also with nutritional balance in mind. . In addition to recording meals, it also has functions to manage exercise and vital signs, realizing “total health management.” The number of members has exceeded 3 million (as of January 2024).
About Lifelog Technology Co., Ltd.
https://calomeal.com/
A healthcare-related technology company comprised of registered dietitians, engineers, data scientists, and artificial intelligence researchers. Since our founding in February 2016, we have been developing and operating the healthcare app “Calomil” with two locations in Tokyo and Miyazaki, as well as staff working remotely from all over the country. In addition to developing our own apps, we are also conducting joint research on health management and dietary habits with companies in various industries, universities, medical research institutions, etc., and launching new services.
◆Inquiries regarding services◆
Lifelog Technology Co., Ltd.
info@calomeal.com
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