MetaTokyo collaborates with Tokyo! Digital Yukata Creator Festival, a hybrid creative festival combining Metaverse, Web3, and real events, will be held

*View in browser* *MetaTokyo Co., Ltd.*
Press release: February 19, 2024
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MetaTokyo collaborates with Tokyo! Digital Yukata Creator Festival, a hybrid creative festival combining Metaverse, Web3, and real events, will be held
*～Everyone from children to adults can participate, and your designs will become “digital yukata” and spread around the world through the Metaverse～*
Digital Yukata Creator Festival Key Visual
MetaTokyo Co., Ltd., which utilizes Web3 technology to develop a “global cultural city” within the Metaverse, will be working on Saturday, March 2, 2024 in collaboration with Civic Creative Base Tokyo [CCBT]. Starting with the “Digital Yukata Creator Festival”, we will be holding a global “Digital Yukata Creator Festival” in the MetaTokyo area of the Web3 metaverse platform “Decentraland” and SusHi.
It will be held at Tech Square 1F (in front of Yurakucho Station), etc.

This festival will be an event that will connect the Metaverse and Tokyo in a hybrid way, and the “yukata” designed by everyone from children to adults using their own creativity will become “digital yukata” and will be delivered to Metaverse users around the world. Masu.
In addition, top creators from Japan and abroad (Asao Noro, KAREN11, Soultry Dubs) will participate as guest artists.

* ■March 2nd Creative Event (Digital Yukata Design)*

*Event details*
Just like in a coloring book, you can easily and freely design your yukata using pens, markers, etc. along the template.
There is no need to register in advance, so feel free to come by yourself or with your whole family.
Our staff will support you so that you can express your creativity.

On the day, a 13-year-old digital fashion designer
Creators such as KAREN11 appear! We will interview you about your own creative interests and passions, what led you to design digital fashion, and its future.
*Event overview*
Date and time: Saturday, March 2, 2024 11:00-17:00
Venue: Venue: SusHi Tech Square 1F (3-8-3 Marunouchi, Chiyoda-ku, Tokyo 100-0005)
Admission and participation are both free. No advance registration required. Sponsored by: MetaTokyo Co., Ltd., Tokyo Metropolitan Government, Tokyo Metropolitan Foundation for History and Culture, Arts Council Tokyo
Official website: https://fes.metatokyo.xyz
Please see the website for talk times etc.

*Photos and videos will be taken inside the venue by the organizer’s official photographer and reporting media.
At that time, the customer may be reflected in the image.
Please note that these may be exposed/posted in public
relations/advertisements by the organizer after the event, or on TV/newspapers/magazines/websites by reporting media.

* ■Future plans *
*“Digital Yukata” voting event*
30 designs were selected by vote from the digital yukata designs designed by participants.
Voting period: April to June 2024 (planned) Special site
*Real voting events are also planned at venues in Tokyo.

*Metaverse event*
Digital yukata versions of the selected works will be exhibited at MetaTokyo in the global metaverse “Decentraland,” and a hybrid event will be held to connect the metaverse and real venues in Tokyo. August 2024, at a venue in Tokyo (planned)

* ■Guest artist*
Digital yukata designed by artists active in the digital art and digital fashion fields will be exhibited on the day of the creative event and within the Metaverse.

* Asao Noro *
artist
Born in Tokyo in 1969. He studied architecture from an early age and studied under Shin Egashira. September 11, 2001
I started creating patterns with the theme of “connecting”, and also worked on art, architecture, design, etc.
Continuing activities that straddle the boundaries of fields. Re-create with a ruler or compass based on simple geometric
principles.
We also create visible crests and patterns, and design and create three-dimensional objects using similar principles.
There is.
Major works include the Tokyo 2020 Olympic and Paralympic emblems and the Great Nagoya Building.
lower layer glass pattern, TOKOLO PATTERN MAGNET, etc.
Part-time lecturer at the Faculty of Engineering, University of Tokyo since 2016; Part-time lecturer at the Faculty of Liberal Arts, University of Tokyo since 2018.
From 2022, he will serve as a guest professor at National Taiwan Normal University (TAIPEI, TAIWAN).

*KAREN11*
Lives in Kochi Prefecture
Aspiring fashion designer, 13 years old, 1st year of junior high school

I want to create fashion that allows you to free yourself, become who you really are, who you want to be, and live with courage.

With that in mind, I started creating design drawings in the summer when I was 11 years old and in 5th grade.
When I became depressed and refused to go to school due to the despair of not being able to freely express my anger, feeling angry at the deceptions of the world and the school life where I was not accepted even if I tried to be myself, I found strength in fashion, which I had loved since childhood. . While not attending school, she started creating digital fashion designs and presenting them to the world, which gave her hope for life and helped her stand up for herself.

In the virtual world, you can express yourself freely without worrying about complexes, gender, the public or the environment. So that you can have the courage to let go of yourself, who has become free virtually, in real life. Through fashion, I want to create a world where everyone can live freely, both virtually and in reality.

1st Collection (2021-2022)
◼️◻️KAREN11 the beginning◻️◼️
https://opensea.io/collection/karen11-thebeginning
2nd Collection (2023.Feb.)
◼️◻️Inner Demonio◻️◼️
https://opensea.io/collection/inner-demonio
3rd Collection (2023.Aug.)
◼️◻️Inner Sol ◻️◼️
https://opensea.io/collection/karen11-innersol

*Soultry Dubs*

Performer, musician, wearable creator. He began his music career as a keyboard player in a nine-piece reggae-soul-dub-rock band. But before pursuing a career in music, she launched her own clothing line, Soultry.
I was running Clothing. Currently, she is expressing her creativity in digital fashion and virtual performances within Decentraland.

* ■Significance of this initiative by MetaTokyo*
Since 2021, MetaTokyo has been disseminating Japanese culture globally by combining technologies and platforms such as Web3 and Metaverse with entertainment, fashion, and cultural heritage.
By participating as the only official partner from Japan in global events within the Metaverse such as “Metaverse Fashion Week” and “Metaverse Music Festival,” and actively collaborating with creators from Japan and abroad, we have now grown into a global Metaverse community. In 2023, it was selected as the venue for a Metaverse event in collaboration with US MTV, US TIME magazine, and others, and is also known as a “Metaverse attraction around the world.”

In this event, by combining NFT with “digital fashion,” which MetaTokyo has been focusing on for some time, we will be distributing digital yukata to Metaverse users around the world, and the Metaverse users who receive them will be able to wear them. It also enables secondary distribution, which is a feature of NFT.
As a result, the digital yukata, which serves as the “self-expression” of the creator who designed it, will be connected to the
“self-expression” of the user, whose avatar wears the digital yukata, connecting citizens and the world through digital creativity and freely expressing themselves. We will build a place where you can experience this chain.
We believe that the collaboration between “Meta Tokyo”, a global cultural city in the Metaverse, and the real Tokyo (Tokyo) represents the current state of fusion of digital and real identities and cultures. I feel that the transmission of creativity and culture that transcends distance and time differences will accelerate from here.

■* What is MetaTokyo?*
As a “Multiverse Entertainment Studio” that combines Metaverse, Web3, and real events to produce unprecedented experiences, we communicate and conduct business to the world through initiatives with domestic and international IP, brand companies, local governments, etc. We are making changes.
Within the cultural city “MetaTokyo” within the Metaverse, we will hold music/entertainment festivals, build live venues, collaborate with famous IPs, and develop digital fashion-related businesses.

[For inquiries regarding public relations, collaboration, and metaverse projects, please contact here]
MetaTokyo Hub contact@metatokyo.com

■*What is Decentraland?*
Decentraland is a virtual social world powered by the Ethereum blockchain and the first decentralized metaverse. Users can create, experience, and monetize content and applications, as well as participate and interact with a variety of daily community-driven events. Decentraland is owned, created and managed by users. https://decentraland.org

■*What is CCBT*
Civic Creative Base Tokyo [CCBT] is an activity base for demonstrating people’s creativity to society through art and digital technology. Equipped with spaces such as labs and studios, we are the driving force behind making Tokyo a better city through various programs including five core programs: “Meetup,” “Workshop,” “Art Incubation,” “Camp,” and “Showcase.” It becomes.
https://ccbt.rekibun.or.jp/

[Inquiries regarding public relations]
Arts Council Tokyo, Tokyo Metropolitan Foundation for History and Culture Activity Support Department Digital Creative Promotion Division (Weekdays 10:00 a.m. to 6:00 p.m.)
MAIL: digital-creativity@artscouncil-tokyo.jp TEL: 03-6261-5420