Established a new company “HIGHTIDE inc.” specializing in branding and design for the ship and shipping industry
*View in browser* *The Company Co., Ltd.*
Press release: February 19, 2024
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Established a new company “HIGHTIDE inc.” specializing in branding and design for the ship and shipping industry
*As a subsidiary of The Company, which handles advertising production, branding, and design, we support the communication of value in the shipping and transportation industry*
The Company Co., Ltd. (Shibuya-ku, Tokyo, Representative Director and President: Keisuke Tachibana, hereinafter referred to as “The Company”) will be established as a subsidiary “HIGHTIDE” in December 2023.
Inc.” has been established and the service will officially start operating from March 2024. We use the power of design to solve problems faced by the ship and shipping industry, and contribute to promoting the appeal of the industry in a wide range of communication fields.
[Establishment background]
In order to convey the essential appeal of brands to society, The Company improves brand power by designing “appropriate touchpoint communication between brands and people,” and solves corporate issues from a design perspective. We have contributed to the solution. As we progressed with our business, we came to know that despite the ship and shipping industry being an important entity that supports our lives and industries, the industry is developing without recognizing the need for communication design. Ta. Looking towards the future, we believe that the shipping and shipping industry must be open to society, and in order to play a part in solving the issues faced by the industry, HIGHTIDE
Inc. (High Tide Inc.) was established.
[Business details]
HIGHTIDE
inc. utilizes its experience in the design and communication fields to solve problems faced by the shipping and shipping industry. Based on the communication design experience that The Company has cultivated, we carry out branding and promotion strategy planning, exhibition booth direction, event planning, various design work, video
production, DX development using AI, etc. Masu.
* [Business area] *
【Achievements】
The Company’s strength is “using the power of design to brand companies, services, and products, and achieve greater stakeholder engagement.” Prior to establishing this subsidiary, we have been working in the communication design field for the shipping and transportation industries. We have built up a track record.
For example, we received a consultation about a production that would be the banner of the “green business business” promoted by Nippon Yusen Kaisha, Ltd., and we proposed a project name, developed a catchphrase, a statement, and key visuals so that the idea could be conveyed at a glance. I did. We also planned and produced creative work to communicate our company-wide stance of promoting the spread of next-generation fuels such as ammonia fuel and hydrogen fuel in place of petroleum fuels.
In addition, we received a request from YDK Technologies Co., Ltd. to revamp the image of the exhibition that can be seen at year-round events and change deliverables such as company information in conjunction with the change of company name, and in response to the request, we created a new branding strategy and exhibition booth design. I was in charge of creating a design to spread the brand colors and company information.
The renewed company profile had a lot of explanatory content, and the content could not be conveyed without reading it, so we proposed a catalog that could convey the company’s beautiful products in a simpler and more attractive way. We have created a catalog that fully conveys the appeal of our special products, which is our strength. By leveraging these achievements and establishing a highly specialized new company, we will make further contributions to the shipping and transportation industry. In particular, we place emphasis on support from a global perspective, and we would like to focus on providing source support for exhibitions and proposals for promoting DX in China, Singapore, the Middle East, and Europe, which are important bases for the industry. .
* [HIGHTIDE inc. Company Profile] *
Company name: HIGHTIDE inc.
Head office location: 150-0001
Villa Gloria #503, 2-31-7 Jingumae, Shibuya-ku, Tokyo
Established: December 19, 2023
Representative: Keisuke Tachibana
Director: Mitsuaki Motoyuki
Capital: ¥3,000,000
Business details:
・Branding and promotion strategy planning for companies, services, and products ・Exhibition booth planning/design/event planning
・Graphic design, CI/VI design, brand design, product catalog, brochure, POP, company information, business information
・WEB design / video production / WEB video distribution
・DX development using AI
Website: https://hightide.inc
* [The Company Co., Ltd. Company Profile] *
Company name: The Company Co., Ltd.
Established: June 1, 2009
Representative: Keisuke Tachibana
Capital: ¥20,000,000
Business content: Branding and promotion strategy planning / Various design work/video production
Business partners: Seiban Co., Ltd. / Ryohin Keikaku Co., Ltd. / Kajima Corporation / Nishimatsu Construction Co., Ltd. / NYK Line Co., Ltd. /
Teijin Frontier Ltd. / Nissan Motor Co., Ltd. / Honda Motor Co., Ltd. / Ministry of Education, Culture, Sports, Science and Technology / Ministry of Agriculture, Forestry and Fisheries / Waseda University / Dentsu Corporation /
Hakuhodo Inc. / Terumo Corporation
Website: https://the* -* company.co.jp/ ＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿
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