[True Data Co., Ltd.] Tomato juice sales have increased by
approximately 1.5 times! Are health needs increasing?
*View in browser* *True Data Co., Ltd.*
Press release: February 26, 2024
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Sales of tomato juice have increased by about 1.5 times! Are health needs increasing?
*～Announcing the top 20 categories for drug stores and food
supermarkets for January 2024 year-on-year growth rate～*
True Data Co., Ltd., which operates a big data platform (Head office: Minato-ku, Tokyo, President and CEO: Yonekura)
Hiroyuki, stock code 4416) will announce the sales growth categories for drug stores and food supermarkets in January 2024 based on our statistical data. Tomato juice, which had the highest sales at food supermarkets, increased in sales by approximately 1.5 times compared to the same month last year. There are many tomato juice products that have functional claims and are salt-free, and sales seem to be increasing due to health needs.
* ■Points for January 2024*
・Reflecting health consciousness, sales of “tomato juice” increased by approximately 1.5 times compared to the same month last year (food supermarket)
・Sales of moisturizing items such as “pack” and “lip balm” are strong (drugstore)
・Sales of ice creams and beverages were strong, probably because the temperature was higher than normal (drugstore)
Tomato juice, which had the highest sales in food supermarkets, increased in sales amount by 49.1% compared to the same month last year, and the number of units sold increased by 24.8% compared to the same month last year. “Tomato juice” contains lycopene, and there are many products that claim to “increase good cholesterol” and “lower high blood pressure”, so many people may drink it on a daily basis for health reasons. yeah.
Sales of packs and lip balms are strong at drugstores. Sales of “packs” increased by 44.1% compared to the same month last year, and sales of “lip balms” increased by 28.8% compared to the same month last year, perhaps because people are taking off their masks more often and paying more attention to their skin conditions. “Pack”, which is in high demand among foreigners, has been in the top 20 in the growth rate ranking for eight consecutive months since June 2023. Paper products ranked in five categories within the top 20 at drugstores. Sales of “tissue paper” increased by 14.8% compared to the same month last year, “light incontinence products and equipment” increased by 13.0%, and “sanitary products and tools” increased by 11.2%. This shows the impact of an increase in the average unit price for the entire category.
Sales of ice cream and beverages at drugstores increased in January, probably because temperatures were significantly higher than average. Sales of “Family Ice” increased by 14.0% compared to the same month last year, “Personal Ice Others” increased by 11.3%, “Lactic Acid Drinks” increased by 13.8%, “Fruit Juice Drinks” increased by 12.9%, and “Tea Drinks” increased by 12.9%. It increased by 11.2% year on year.
* -About aggregated data for January 2024-*
・Category Growth Rate Ranking: Excludes fresh/prepared food categories and categories that include “Other” at the beginning of the category name, and aggregates categories with sales of 200 or more items per store.
・Numbers…Round to the second decimal place
・Data collection period…January 1, 2024 to January 31, 2024
・Data extraction date…February 14, 2024 *Numbers published in the press release are as of the data extraction date.
*Data source: True Data*
The data is compiled using statistical purchasing data based on POS data from drug stores and food supermarkets nationwide. The data does not include information that identifies stores or individuals.
True Data Co., Ltd. (True Data)
Company name: True Data Co., Ltd.
Representative: Hiroyuki Yonekura, Representative Director and President Address: 4th floor, Shiba Daimon Center Building, 1-10-11 Shiba Daimon, Minato-ku, Tokyo 105-0012
Established: October 10, 2000
Listing market: Tokyo Stock Exchange Growth [Securities code 4416] URL: https://www.truedata.co.jp/
Contact: https://www.truedata.co.jp/contact
～Business details～
Operates a big data platform that handles consumer purchasing data nationwide. Develops and provides consumer data analysis and purchasing behavior analysis solutions such as POS/ID-POS to retailers, consumer goods manufacturers, etc. Data marketing support. *About our data
True Co., Ltd.
A standard database designed and operated by Data that digitizes consumer purchasing information from drug stores, supermarkets, etc. nationwide. It consists of purchasing information from a total of 60 million people nationwide, and covers gender and age information. *About details about this release*
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