[Straits Research Pvt Ltd] Global teeth whitening market grows at a CAGR of 6.14%
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Press release: February 27, 2024
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Global teeth whitening market grows at a CAGR of 6.14%
The global teeth whitening market is valued at US$ 6.22 billion * in 2022. * 10.6 billion by 2031
It is estimated to reach USD 30 million*, growing at a CAGR of * 6.14%* during the forecast period (2023-2031).
Teeth whitening procedures are cosmetic dental techniques that whiten teeth by removing endogenous and extrinsic stains.
This procedure uses bleach and non-bleaching agents that can be used at home or in the dental office by a trained professional.
These products are available in the form of toothpaste, gel, strips, containers, etc. Hydrogen peroxide is the most commonly used disinfectant to whiten teeth.
Hydrogen peroxide is an oxidizing agent, and when it diffuses into the tooth it breaks down into unstable free radicals.
These unstable free radicals bind to organic pigment molecules in the spaces between the inorganic ions of tooth enamel, forming fine, less colored components.
These small molecules have a “whitening effect” because they reduce the reflection of light.
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https://straitsresearch.com/jp/report/b2b-payments-market/request-sample* *Increase in tooth discoloration drives global market*
Tooth discoloration is one of the major factors driving the teeth whitening products market.
Excessive intake of beverages such as coffee, wine, and tea, tobacco products such as chewing tobacco and cigarettes, and medications such as fluoride and tetracyclines can cause tooth discoloration. There are scratches on the outside and inside of the tooth. In addition, dealers and professionals are expected to invest significant amounts of money and effort into improving the overall aspects of the teeth.
Therefore, we should see a significant increase in the use of whitening treatments among consumers in the coming years.
The rising prevalence of tooth discoloration is expected to increase the demand for tooth whitening procedures during the forecast period. * Innovations in teeth whitening products create huge opportunities * The growing demand for whiter teeth is expected to drive the development of numerous innovative technologies. With the development of teeth whitening materials, one of the main trends is
One is the introduction of commercially available teeth whitening products. These products offer consumers a variety of inexpensive materials and processes.
New technologies, procedures, and materials are expected to play an important role in the cosmetic dentistry market, especially in tooth whitening.
Recently, Crest (P&G) developed 3D Whitestrip, an at-home teeth whitening product that has gained popularity among adolescents. Laser whitening is a treatment for discolored teeth. This treatment method is preferred because it does not damage the patient’s tooth or gum structure.
Laser teeth whitening involves applying a peroxide bleaching solution to your teeth and activating it with laser energy to accelerate the whitening process.
Therefore, technological advancements in teeth whitening create opportunities for market expansion.
*Regional analysis*
North America is the most important shareholder in the global tooth whitening market and is estimated to grow at a CAGR of 5.59% during the forecast period.
Rapid increase in the prevalence of periodontal disease and dental caries and rising consumer purchasing power for dental care is expected to positively impact the demand for oral healthcare products among consumers in the region during the forecast period.
Increasing tooth discoloration among individuals due to
overconsumption of stain-causing beverages and foods, poor dental hygiene, and fluoride in water is driving the market demand for teeth whitening solutions. It is believed that this contributes to the increase in
Furthermore, smoking has a significant impact on the appearance of teeth and has been linked to several oral diseases. Centers for Disease Control and Prevention (CDC)
According to , nearly 34 million American adults continued to smoke in 2017. Smoking can stain the edges of your teeth and gums.
Therefore, teeth whitening products can alleviate these problems to the fullest, thereby promoting regional market expansion.
Europe is expected to exhibit a CAGR of 6.07% during the forecast period. The prevalence of oral diseases in the region has increased people’s awareness of dental health. Therefore, they take steps to maintain oral health.
However, according to a European Council directive, teeth whitening products containing more peroxide than specified must remain for use in dental clinics.
Therefore, it is expected that this increased support from dental associations will encourage consumers to invest more in teeth whitening products to improve their overall appearance.
Additionally, the increasing tendency of dentists to recommend products is estimated to have a positive impact on the market growth of these products during the forecast period.
*Main highlights*
– On the basis of whitening products, the global teeth whitening market is segmented into toothpaste, gel, strips, etc.
Whitening toothpaste segment dominates the global market and is projected to exhibit a CAGR of 6.07% during the forecast period. – The global teeth whitening market is bifurcated into home and office segments based on application.
The home-based segment dominates the global market and is projected to exhibit a CAGR of 6.47% during the forecast period.
– The global teeth whitening market is segmented into bleaching and non-bleaching agents based on composition. Bleach segment dominates the global market and is expected to grow during the forecast period. It is predicted to exhibit a CAGR of 5.94%.
– Based on distribution channel, the global teeth whitening market is divided into offline channel and online channel.
The offline segment contributes the most to the market and is estimated to exhibit a CAGR of 5.97% during the forecast period. North America is the most important shareholder in the global tooth whitening market and is estimated to grow at a CAGR of 5.59% during the forecast period.
*Competitive Player*
Key players in the global teeth whitening market are Procter & Gamble, Colgate-Palmolive Company,
GlaxoSmithKline, Beaming White, Brodie & Stone, Church & Dwight, DaVinci Teeth Whitening, Evonik, GO SMILE, Hello Products, Kulzer, Sunshine Health Products, The Himalaya Drug Company, Unilever, WHITEsmile, Johnson & Johnson, etc.
*Market News*
– In May 2023, Align introduced the first professional teeth whitening system compatible with Invisalign treatment.
Invisalign professional whitening system includes Invisalign clear aligners and Vivera
Specially designed for retainers.
– February 2023 Colgate(R) Optic White(R), an industry leader in oral care and teeth whitening
has introduced two innovative teeth whitening products that will revolutionize the teeth whitening process. Colgate(R) Optic
White(R) ComfortFit LED Teeth Whitening Kit and Colgate(R) Optic White(R) Express
Teeth whitening pens were created to improve the user experience while providing quick results.
by whitening products
1. Teeth whitening gel and strips
1. Carbamide peroxide with potassium nitrate and fluoride 2. Carbamide peroxide
3. Hydrogen peroxide
2. Teeth whitening device
1. LED light
2. Corded LED light
3. Cordless LED light
4. Ultraviolet light
5. Halogen light
3. Oral care products
4. Others
By use
1. At home
2. At work
3. Configuration
4. Bleaching
5. Non-bleach
By distribution channel
1. Corporate sales
1. Dental hospital
2. Dental clinic
3. Group dental clinic
2. Retail sales
1. Retail Pharmacy
2. Drugstore
3. Hypermarkets and supermarkets
4. Online sales
By region
1. North America
2. Europe
3. Asia Pacific region
4. Middle East and Africa
5. Central and South America
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