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Fazer Oat Rice from Finland – Healthy, delicious and sustainable ingredients – Award-winning Nordic oat rice – Featured in Foodex 2024 One of the focus areas of Finnish company Fazer is oats. We
manufacture oat-based products using world-class technology. Please come to the Finland Pavilion (E3-Q01) at the FOODEX Fair starting March 5th.
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Fazer produces a variety of oat products, including Fazer Oat Rice, which is delicious, nutritious, and can be used just like rice. Produced using Fazer’s globally competitive technology, Fazer Oat Rice’s soft and mild flavor can be enjoyed as a risotto, for example. There are no additives, and the product is dairy-free and suitable for vegan diets. Fazer Oat Rice is made with high quality Scandinavian oats and has an average cooking time of 11-13 minutes.
【Fazer Oat Rice】
Fazer Oat Rice has excellent nutritional value. A high fiber and protein source, Fazer Oat Rice contains 67% more protein, 7.5 times more dietary fiber, and 26% less carbohydrates than parboiled rice, making it a great alternative to white rice. Oats also contain unsaturated fatty acids and beta-glucans, which contribute to maintaining normal blood cholesterol levels. In addition to supplying Fazer Oat Rice as a private brand product, we also offer packaging in paper bags weighing 8 to 25 kg as a B2B product.
“Fazer Oat Rice is already sold in eight countries around the world, and we are very happy to be able to introduce it to Japan.We are now offering this delicious oat rice to Japanese consumers. We are looking for partners to help us deliver this,” says Lauri Luostarinen, Senior Export Manager at Fazer Mills.
Fazer Oat Rice was retailed in Sweden in early 2020 and quickly became a hugely popular product. In 2020 it won the Swedish Food Award and in 2021 it was named Product of the Year in the Swedish food service sector. The unique manufacturing process combines physical and hydrothermal treatments, creating several characteristics in the product. Compared to unprocessed grains, we were able to significantly reduce the cooking time, while still retaining the flavor of the grains. This product provides the best taste and texture.
[Image 1: https://prtimes.jp/i/136918/2/resize/d136918-2-56daec05eaef9b92ec08-0.jpg&s3=136918-2-ee81f06cefe8c352d108d73e8ee40a04-2000×1333.jpg] [Possibilities of oats]
Oats have been used for thousands of years due to their versatility and nutritional value, and are also known as grains that are good for health and well-being. Growing conditions in Northern Europe are ideal for growing high-quality oats: freezing winters, long summer sunshine hours and clean water give oats special qualities. That’s why Fazer has access to the highest quality oats in the world and uses only local oats in its production.
[Image 2: https://prtimes.jp/i/136918/2/resize/d136918-2-244d61eb71780f33b809-0.jpg&s3=136918-2-22b300d3a589abca7830998d119e6ead-2000×2000.jpg] Oats and their fiber have been approved in the EU for four health benefits related to beta-glucan. In addition to these proven health benefits, whole oats have an excellent nutritional profile. Oats contain beneficial vegetable protein.
It is rich in dietary fiber, essential vitamins, and minerals such as iron, magnesium, and phosphorus. Simply put, oats are a unique all-purpose grain and a great addition to a balanced diet.
“Oats are a delicious grain that is highly nutritious and has scientifically proven health benefits. And fortunately, our
first-grade oats are grown in the same locations where our factories are located in the Nordic countries. Thanks to our high food safety and innovative product development, our products are in great demand outside the Nordic countries.”
[Image 3: https://prtimes.jp/i/136918/2/resize/d136918-2-1fef5c96f8b6d6bbae32-3.jpg&s3=136918-2-a81cf25233377d48dd8a9968baf15b25-3900×2925.jpg]
[Image 4: https://prtimes.jp/i/136918/2/resize/d136918-2-41b985f52435064cb762-3.jpg&s3=136918-2-614d6e8c22abbf4a13bb32b77e660fa7-1800×2700.jpg] [Leading company in breakfast cereals and oats]
Fazer is one of Europe’s leading oat innovators and the largest oat producer in Northern Europe. World-class oat know-how is integrated into all of Fazer’s operations, and Fazer already offers more than 200 oat products. Due to increasing demand, Fazer doubled the production capacity of its oat factories in Lahti, Finland, and Lidkoping, Sweden several years ago. The company offers a wide range of oat products in three different formats: B2B ingredients for food manufacturers, B2C packaging as a private label, and B2C packaging under the Fazer brand. [About Fazer Mills]
[Image 5: https://prtimes.jp/i/136918/2/resize/d136918-2-0f71f23eaa371aa80066-0.jpg&s3=136918-2-3a3a2d5adeb02c117f87c6e50f32a53a-3900×2194.jpg] The company has two factories: one in Finland (Lahti) and one in Sweden (Lidkoping). Approximately 200 employees
Manufactures flour, groats, oats, functional ingredients, bread improvers, etc. for B2B
Manufacture breakfast cereals, grain foods, baking mixes, etc. for B2C Most grain raw materials are sourced locally.
The modern oat factory began operation in 2013. Double production capacity in 2017 and 2021
This article has been partially generated with the assistance of AI.