Longchamp Japan Co., Ltd.
Sumire, Natsuki Fujii, Nagomi, and brother and sister Oshima enter “Longchamp University” with Longchamp’s latest “Rozo” as a partner ~A new product inspired by a “Parisian university student” learning French chic is now available at Longchamp stores nationwide~ ……
Founded by Jean Cassegrain in Paris, France in 1948, Longchamp, a maison brand that fuses modern luxury, creativity, and dynamism, is celebrating its Spring/Summer 2024 collection “LONGCHAMP UNIVERSITY” and is celebrating “Longchamp University” Tokyo campus. We invited glamorous guests wearing the latest looks to a space inspired by “, and enjoyed the feeling of being a student with a new bag in hand.
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A year in which international university students who entered “Longchamp University” grow into “modern Parisienne” while sharing a room in a Parisian apartment – A recreation of the “Longchamp University” Tokyo branch they attend in Tokyo Joining the
Franco-Japanese Academy are actress/singer Sumire (@sumire808), artist/model/actress Natsuko Fujii (@fujiikaren_official),
YouTuber/model Nagomi (@__nagomi32__), influencers Oshima Brothers and Sisters (@oshima_bro @oshima_sis), and content creators. / DJ Arisa Ueno (@alisaueno), actress Riko (@riko_riko1204), model/actress Hoshi Matsukawa (@akarin__rin) and others attended. Majoring in fashion and art, he wears the maison’s signature leather bags, ready-to-wear, and the latest shoes, such as the Rozo, which has a twist with a unique “bamboo” toggle inspired by the buttons on a duffel coat. I entered “Longchamp University” Tokyo campus as a university student.
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At the venue where the school flag of “Longchamp University” flies, you can find your locker, play table soccer in the library, enjoy the school cafeteria in the cafeteria, and get your student ID card issued as a candidate for a “modern Parisienne.” I thoroughly enjoyed my brief school life. Following the DJ’s energetic performance, the Fabulous Sisters, led by choreographer Ruu (@ruufabulous), performed a surprise dance performance featuring the Maison’s silk scarves, further enlivening the venue. It was a night where the French-chic companion bag “Rozo” was brought to the attention of the energetic “Modern Parisienne” candidates who entered “Longchamp University” Tokyo campus.
[Image 3: https://prtimes.jp/i/17782/88/resize/d17782-88-e21c0f94b844d643fd5c-2.png&s3=17782-88-f42cfb4b03f882bc578edf838fead34e-971×461.png ]
*Please download the official image below.
https://www.dropbox.com/scl/fo/hvwr83lzzoo6x3gf28c9u/h?rlkey=ttqxsth3xi7dwsczcwyn8fk36&dl=0 “Roseau” New Spring 2024 Collection
[Image 4: https://prtimes.jp/i/17782/88/resize/d17782-88-abb5111d10bea79261e2-7.png&s3=17782-88-10e529bd687bd0a0c8b41dfda9bc9ad8-683×513.png ]
Size, price including tax:
H19×W17×D12cm (bucket bag XS) ¥80,300
Material/Color options:
100% cowhide leather/orange, khaki
*In addition to the above, standard colors (black, clay) will also be available.
[Image 5: https://prtimes.jp/i/17782/88/resize/d17782-88-e105a39a8084bff72a7c-8.png&s3=17782-88-20111f5ee18b4e3ea11bb46321538655-786×260.png ]
Size, price including tax:
H19×W17×D12cm (bucket bag XS) ¥105,600
Material/Color options:
100% goatskin/white, purple
100% calfskin/silver
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Size, price including tax:
H20×W14×D10cm (bucket bag XS) ¥74,800
Material/Color options:
100% calfskin/black, mahogany, sage
[Image 7: https://prtimes.jp/i/17782/88/resize/d17782-88-68a9a602d3ba64646496-10.png&s3=17782-88-aef26feb88ac89412abc6efd8f8e8e1d-2000×2000.png ]
Size, price including tax:
H19×W17×D12cm (bucket bag XS) ¥72,600
Material/Color options:
100% cotton (some cowhide leather)/oats
*Listed from left to right in the photo
Stores available:
Official online store, Longchamp La Maison Omotesando, Longchamp La Maison Ginza, stores nationwide
*Products available vary depending on the store.
[About Longchamp]
A maison brand that combines authenticity and energy, founded by Jean Cassegrain in Paris, France in 1948. The brand, which began with the world’s first luxury leather-wrapped pipes wrapped in hand-stitched leather, continues its heritage of over 70 years while creating a modern Parisienne filled with “joie de vivre”. We continue to deliver a style reminiscent of the Longchamp woman. Longchamp is known for its French savoir-faire products, including the 1993 Le Pliage(R), which was inspired by Japanese origami, and the Roseau, which has an impressive bamboo toggle. We have created a collection of iconic and timeless bags that are imbued with fairy. In addition, we promote sustainability with the motto “We produce, we care, we repair,” and since 2019 we have been working on the development of “Le Pliage (R)” that uses recycled materials, and by the end of 2022, all “Le Pliage (R)” R) has been switched to recycled nylon. Currently, under artistic director Sophie Delafontaine, the brand releases ready-to-wear items that reinterpret French elegance, as well as bags, accessories, shoes, eyewear, and travel goods for women and men every season. A
family-owned business spanning four generations, Longchamp remains owned and operated by the Cassegrain family and has over 300 boutiques in 80 countries around the world. In Japan, “Longchamp La Maison Ginza” was born in July 2019 and has 46 stores, including the flagship La Maison in Omotesando and Ginza (as of April 2023). In addition, Longchamp, which values craftsmanship from its atelier in Segre, France, has been certified as an intangible cultural property company by the French government since 2007.
[Contact information for publication]
Longchamp (Longchamp Japan) TEL 0120-150-116
Official online store https://www.longchamp.com/jp/ja/
Instagram https://www.instagram.com/longchamp/
LINE @Longchamp.Japan
YouTube https://www.youtube.com/longchamp
Facebook http://www.facebook.com/Longchamp.japan
X (old Twitter) http://twitter.com/Longchamp_JP
More details about this release:
https://prtimes.jp/main/html/rd/p/000000088.000017782.html