Tokyu
A new challenge for TOKYU RAILWAYS NFT PROJECT! ~ NFT sales at the official online store and special digital space “NFT Gauge” prototype version opened! ~
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Tokyu Corporation (hereinafter referred to as “Tokyu Corporation”) and SUSHI TOP MARKETING Co., Ltd. (hereinafter referred to as “SUSHI TOP”) will develop a new From March 25, 2024 (Monday), we will start selling NFT (Non-Fungible Tokens) at a limited release commemorative price on the official online store. In addition, a prototype version of the special digital space “NFT Gauge” that can only be accessed by NFT holders will be opened for a limited time.
In this project, in addition to railway fans, we will provide attractive NFT content unique to Tokyu Corporation to people who live along the Tokyu Line and visitors to the city, as well as provide new NFT fun that has never been seen before. We aim to provide you with Up until now, in addition to distributing commemorative NFTs for free when the Tokyu Shin-Yokohama Line opened, we have also provided content that can only be enjoyed by NFT holders. Through the use of NFT technology, we aim to further improve the value of our customers’ experiences by promoting initiatives that combine the advantages of real and digital.
The newly launched NFT sales are scheduled to include 3D railway vehicle data and digital photographs. The official online store uses SUSHI TOP’s “NFT Convenience Store” and allows you to easily purchase NFT content by credit card payment. Even customers who are not familiar with NFTs can easily receive and experience the fun of collecting NFTs. In addition, some of the collected NFTs can be used in the prototype version of the “NFT gauge”, in addition to viewing design specifications as an “encyclopedia function”, and enjoying running in the digital space of 3D railway vehicle data as a “simulation function”. receive. The prototype version of the “NFT Gauge” that will be opened this time is a limited-time prototype model, but we will consider extending the period and expanding the functionality based on customer opinions and needs after the opening. We will continue to distribute free limited NFTs in collaboration with events along the Tokyu Line, including the “Limited NFT Rally Commemorating the 100th Anniversary of the Opening of the (Old) Mekama Line” from March 1st (Friday). I’ll go. In addition, in the future, we will consider offering benefits to support “collecting, displaying, and playing” with NFTs, such as special NFT gifts depending on the type and number of NFTs held and invitations to limited events. Furthermore, we will collaborate with special tickets sold through the digital ticket service “Q SKIP” to study and implement new measures that will make people want to visit areas along the Tokyu Line. This project was triggered by a submission by two drivers of the Ikegami Line and Tokyu Tamagawa Line through an idea proposal system limited to Tokyu Corporation employees, and consideration began, and from December 2021, in parallel with the operation work, , we have been working towards achieving this goal. Through this challenge, Tokyu Corporation and SUSHI TOP will create connections with customers and provide new experiential value.
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The details are as follows.
■Overview of this project
1. How to receive NFT
In this project, SUSHI TOP is designed so that even those who do not have a wallet or crypto assets to acquire and store NFTs can easily receive NFTs by simply reading a QR code or accessing a URL. We use “NFT Shot” provided by Sibilla Co., Ltd. and “unWallet” provided by Sibilla Co., Ltd. For details, please see the “TOKYU RAILWAYS NFT Help Page”.
Help page URL: https://sushitopmarketing.com/knowledge/tokyurailwaysnft-guide *The QR code trademark is a registered trademark of DENSO WAVE.
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▲NFT receiving method image
2. Official online store overview
Adopting the “NFT Convenience Store” by SUSHI TOP, even customers who are unfamiliar with NFT can easily purchase NFT with a credit card. We are planning to start selling the following products at a limited quantity commemorative price. Please see the special page for details. Special page URL:
https://tokyurailways.sushitopmarketing.com/event/shopgaugerelease/index.html ●Products for sale (planned)
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*Schedule as of February 29th. If any changes occur, we will notify you on the special website.
Special site URL: https://tokyurailways.sushitopmarketing.com/ 3. “NFT Gauge” prototype version overview *Limited time period (undecided after October 2024)
It is a digital space with “picture book function” and “simulation function” that can only be accessed by holders of NFT issued by Tokyu Corporation. Some of the collected NFTs can be used as an
“encyclopedia function” to view design specifications, and as a “simulation function” you can enjoy running 3D railway vehicle data in digital space. The prototype version of the “NFT Gauge” that will be opened this time is a prototype model with limited functionality, but we will consider extending the period and expanding the
functionality based on customer reactions and needs after the opening. Please see the special page for details.
Special page URL:
https://tokyurailways.sushitopmarketing.com/event/shopgaugerelease/index.html Additionally, you can also enjoy the 3D railway vehicle data distributed below and provided as prizes in the prototype version of the “NFT Gauge”.
・“Tokyu Train Festival” (October 15, 2023)
https://www.tokyu.co.jp/information/list/Pid=post_841.html
・“Digital reprint “Stamp Pon!” Tokyu Line Digital Rally!~33 years ago Stamp rally held on all Tokyu Lines
– is revived in modern times~” (July 6, 2023 – March 31, 2024) https://www.tokyu.co.jp/information/list/Pid%3D_33.html
・“To commemorate the 20th anniversary of the start of mutual direct service between the Tokyu Toyoko Line and the Minato Mirai Line, we will be selling commemorative tickets and holding a digital rally using smartphones, etc.” (February 3, 2024 – March 3, 2024)
https://www.tokyu.co.jp/information/list/Pid%3Dpost_53256.html -Illustrated book function image-
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-Simulation function image-
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*Schedule as of February 29th. If any changes occur, we will notify you on the special website.
Special site URL: https://tokyuraiways.sushitopmarketing.com/ 4. NFT free distribution implementation overview
(Old) Mekama Line 100th Anniversary Limited NFT Rally
・Distribution period: March 1st (Friday) to April 7th (Sunday) ・Distribution location: Tokyu Ikegami Line Kamata Station, Ikegami Station, Gotanda Station, Tokyu Tamagawa Line Tamagawa Station ・Distributed NFT: 4 types of limited NFT commemorating the 100th anniversary of the opening of the (old) Mekama Line
*The first 100 people who receive 4 types of NFT will receive limited edition goods at Kamata Station.
・Acquisition method: Distributed on a poster with a QR code for receipt (no upper limit on the number of NFTs received)
For more information, please see the event page.
Event page URL:
https://tokyurailways.sushitopmarketing.com/event/mekama/index.html
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*In addition to the above, original NFTs will also be presented to those who complete the digital stamp rally below.
For more information, please see below.
・”Digital reprint of ‘Stampupon!’ Tokyu Line Digital Rally! ~The stamp rally that was held on all Tokyu Lines 33 years ago is revived in the present day~” (July 6, 2023 – March 31, 2024 Day)
https://www.tokyu.co.jp/information/list/Pid%3D_33.html
・“To commemorate the 20th anniversary of the start of mutual direct service between the Tokyu Toyoko Line and the Minato Mirai Line, we will be selling commemorative tickets and holding a digital rally using smartphones, etc.” (February 3, 2024 – March 3, 2024)
https://www.tokyu.co.jp/information/list/Pid%3Dpost_53256.html *Schedule as of February 29th. If any changes occur, we will notify you on the special website.
Special site URL: https://tokyuraiways.sushitopmarketing.com/ 【reference】
■TOKYU RAILWAYS NFT PROJECT Overview
This project aims to utilize NFT to create new connections with customers and plan and propose ways to enjoy things that are unique to digital technology. So far, we have distributed NFTs at events commemorating the opening of the Tokyu Shin-Yokohama Line and at digital stamp rallies sponsored by Tokyu Corporation.
Special site URL: https://tokyurailways.sushitopmarketing.com/
This article has been partially generated with the assistance of AI.