[Bakan Co., Ltd.] The Tokyo Regional Taxation Bureau uses the toilet advertising media “Unveil” to inform office workers of the tax return deadline.
*View in browser* *Bakan Co., Ltd.*
Press release: March 1, 2024
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The Tokyo Regional Taxation Bureau uses the toilet advertising media “Unveil” to inform office workers of the tax return deadline. *
Utilizing the toilet advertising media “Unveil” provided by Bakan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, Representative Director: Goshin Kono, hereinafter “Bakan”), the Tokyo Regional Taxation Bureau (Address: Chuo-ku, Tokyo) To raise awareness of the tax return period, we are distributing video advertisements in private toilets in office buildings across the country. (until March 10, 2024)*
* ■Background of implementation of toilet advertisement “Unveil” * In the age of digital signage, information is being transmitted through all kinds of devices on the streets, and you can see a smartphone everywhere you look to your right, and a smartphone everywhere you look to your left. With the motto of “visible publicity”, the authorities focused on looking for opportunities to take their eyes off their smartphones in their daily lives and come into contact with information, and found the toilet advertisement “Unveil” appealing. . (Tokyo Regional Taxation Bureau
representative)
* ■About the Tokyo Regional Taxation Bureau*
Address: 5-3-1 Tsukiji, Chuo-ku, Tokyo
Phone number: 03-3542-2111 (main)
* ■About e-Tax*
e-Tax (electronic national tax return/tax payment system) is a system that allows various procedures such as income tax, consumption tax, gift tax, stamp tax, and liquor tax returns, submission of legal records, notifications, and applications to be carried out over the Internet. is.
Tax payments can also be made using direct payment (e-Tax account transfer), internet banking, or Pay-easy compatible ATMs. By using e-Tax, you can complete procedures such as filing tax returns and paying taxes from your home or office. By using tax and accounting software that supports e-Tax, you can electronically perform a series of tasks from data creation to submission, such as accounting processing and tax returns, leading to labor-saving and paperless office work.
* ■What is toilet advertising media “Unveil” *
It is a digital signage media in private restrooms that will begin full-scale deployment at the end of 2020 and will be deployed in approximately 10,500 locations (as of December 2023), including offices and commercial facilities mainly in urban areas. The toilet space is a private space where you can concentrate on a one-on-one basis, so it is possible to gain strong recognition and understanding from people who use toilets in offices and commercial facilities. Video content is played on the signage only when using the toilet, and the number of views and distribution results can be quantified.
In addition, by using patented technology (including pending applications) that changes the display on the screen depending on the length of stay, and automatically adjusts the length of advertisements depending on how crowded the toilet is. Congestion control is also achieved at the same time.
▷Click here for details on the toilet advertising “Unveil” service https://corp.vacan.com/unveil
* ■About Bakan Co., Ltd.*
Representative Director: Goshin Kono
Established: June 2016
HP: https://corp.vacan.com
Head office location: 2-5-1 Kojimachi, Chiyoda-ku, Tokyo WeWork Hanzomon PREX South 3F
Bakan is J-Startup, a public-private support program selected by the Ministry of Economy, Trade and Industry.
2019 selected company. Utilizing IoT and AI, we detect the
availability of all kinds of places, including restaurant areas, cafes, restrooms, tourist spots, evacuation centers, and voting stations, and deliver the information to digital signage and smartphones. In addition to visualizing availability, we also suppress and manage congestion, and provide a wide range of DX services that “eliminate waiting” based on availability/congestion information. *About details about this release*
https://prtimes.jp/main/html/rd/p/000000328.000018933.html
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