[Sensor Tower] [Report] 2024 Global Mobile Game Market Forecast
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Press release: March 5, 2024
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[Report] 2024 Global Mobile Game Market Forecast
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In 2023, the global mobile gaming market is generally stable, with revenue reaching $76.7 billion, 22% higher than pre-COVID-19 levels. Global mobile gaming revenue is expected to recover in 2024 and exceed $100 billion in 2028. This report introduces global mobile game revenue trends and changes in revenue by genre such as mid-core, casual, RPG, and puzzle, as well as provides detailed analysis of popular mobile games by category.
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Note: This report only aggregates IAP estimates of app store revenue and does not include advertising revenue or third-party Android Market revenue.
Global mobile gaming revenue overall trending stable, still 22% above 2019 levels
Due to the special demand from people staying at home due to the new coronavirus outbreak, global mobile game revenue reached a record high of $86 billion in 2021, but since then, the special demand has gradually declined, and global mobile game revenue in 2022 will be 9%. decreased. Total revenue in 2023 reached $76.7 billion, essentially ending the downward trend. Global mobile game revenue is expected to recover again from 2024 onwards, and is expected to exceed $100 billion in 2028.
Looking at mobile game revenue by region, the United States remains the largest, with revenue in 2023 maintaining the same level as the previous year and 38% higher than in 2019. From 2024 to 2028, mobile gaming revenue in the United States is expected to grow slowly and reach $33.5 billion in 2028. Chinese App
Mobile game IAP revenue on the Store has similarly remained stable, reaching $15.1 billion in revenue as of 2022. Although the degree of decline is different in Japan and South Korea, both are showing declines.
Mobile casual game revenue continues to grow, mobile mid-core game revenue decreases by 9%
In 2023, new games such as “MONOPOLY GO!” and “Eggy Party” will become popular, as well as “Royal Match,” “Travel Town,” and “Gossip.” Harbor(R): Merge &
The popularity of mobile games such as “Story” has also increased, and players’ spending on mobile casual games has increased
significantly. Among them, mobile hybrid casual revenue increased 30% to more than $2.1 billion.
Mobile mid-core gaming revenue has been declining slowly, but still accounts for 59% of total global mobile gaming revenue. Of this, RPG and strategy games’ revenue in 2023 is $20 billion and $14.8 billion, respectively, a 10% decrease from 2023.
Mobile puzzle games and casino games revenue increased by 18% and 10% respectively
IAP revenue for mobile puzzle games will be $10 billion in 2023, with match-3 and merge revenue growth being notable. Traditional match-3 games, such as Royal Match, generated the most revenue, with revenue in 2023 increasing by 13% to $6.4 billion. Also, “Travel Town” and “Gossip”
Harbor(R): Merge &
Story’s revenue growth reached 426% and 452%, respectively, with the mobile merge puzzle game’s revenue increasing by 36% to $900 million. Scopely’s new game “MONOPOLY” combines the fun of a board game with elements of competitiveness and social networking.
Shortly after its release, GO! reached the top of the iOS mobile game download rankings in many European and American markets, including the United States and the United Kingdom. With revenue of $1.2 billion in 2023, it topped the global revenue growth rankings and boosted mobile casino gaming revenue by 18%.
Growth in new RPG and strategy games is notable, with “Collapse: Star Rails” and “Whiteout Survival” particularly prominent.
Mobile RPG total revenue in 2023 shows signs of weakness, declining 10% from the previous year and approaching 2019 levels. However, as we continue to release a large number of high-quality new games that offer never-before-experienced art styles, playstyles, and themes, the revenue growth has been impressive. Among them, “Collapse: Star Rail” released by miHoYo and “Gyakusuikan” by NetEase took 1st and 2nd place, respectively, in the mobile RPG revenue growth ranking. Global revenue for mobile strategy games in 2023 is down 10% from the previous year to $14.8 billion, but still 22% higher than in 2019. In the mobile simulation game market, where revenues are shrinking overall, Century
Games’ new 4X strategy game Whiteout Survival has increased global revenue by $370 million, making it a dark horse for the growth of the mobile strategy game market.
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Further information can be found on our website:
https://sensortower.com/ja/blog/state-of-mobile-game-market-outlook-2024-report-JP Introduction to Sensor Tower
Sensor was founded in San Francisco in 2013.
Tower is a company that provides data and analysis environment for mobile apps/games. Trusted by global digital companies such as X (formerly Twitter), Unity, Tencent, and HBO, it is a digital analysis platform that provides store intelligence that helps you understand trends in the mobile market, and advertising intelligence that can be used to optimize your advertising strategy. We provide high-quality insights and advanced customer support for every aspect of mobile.
Sensor Tower was awarded Best Analytics/Best Analytics at Pocket Gamer Mobile Games Awards 2022.
Received the Data Tool Award.
Our Japan office will be relocated to Nippori, Tokyo from the summer of 2023 to strengthen our business in Japan, and the number of partner companies is rapidly increasing. We are increasing the number of our staff and will continue to strengthen our customer support.
Sensor Tower Japan Office Representative
Shogo Yachi
Further information about Sensor Tower can be found on our website: https://sensortower.com/ja
Updates on blogs and reports can be found on Sensor Tower Japan X (formerly Twitter):
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