On the way to the slope, we created a special page about rice. The differences in the taste of rice provide an opportunity to think about future agriculture and lifestyles.
*View in browser* *Sakanochu Co., Ltd.*
Press release: March 5, 2024
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On the way to the slope, we created a special page about rice. The differences in the taste of rice provide an opportunity to think about future agriculture and lifestyles.
*Sakanochu Co., Ltd. (Headquarters: Minami-ku, Kyoto, Representative Director: Ono
Kunihiko) has opened a special page about rice. *
The producers that Sakanochu has partnered with do not use synthetic pesticides or fertilizers, and cultivate rice in an environment that is as close to natural as possible, using ingenuity to allow the rice to grow freely.
Even if the rice is of the same variety, the taste will differ depending on the climate, water quality, soil, producer’s ideas, and cultivation methods unique to the region.
In order to convey the background and provide opportunities to think about agriculture and lifestyles that will continue into the future, we have created a special page on rice with the concept of “everyday rice that connects the rice field and the dining table.”
Featured page URL: https://www.on-the-slope.com/shop/features/okome/
* Proposal to enjoy the different tastes of rice depending on the producer * Most of the rice is collected by agricultural cooperatives, priced, and sold to wholesalers. During this distribution process, rice from an entire region is generally grouped together by variety.
At Saka no Naka Online Shop, you can choose rice by producer’s variety so that you can experience the different flavors depending on the rice field and producer.
We also have a comparison table for each type of rice on the special feature page. We introduce tips on how to enjoy the aroma and sweetness of wine, like the terroir of wine, and how to pair it with dishes and rice that go well together, like marriage.
*Eating delicious rice helps create a sustainable society*
In 2021, the Ministry of Agriculture, Forestry and Fisheries formulated the “Green Food System Strategy” to build a sustainable food system. The goal is to increase the area of cultivated land in Japan to 25% (1 million ha) by 2050, but currently it is about 0.6% (26,600 ha). (*1)
Agriculture has multifaceted aspects such as food production, biodiversity conservation and landslide prevention. Agriculture, which relies on synthetic pesticides and fertilizers, consumes large amounts of resources such as oil and natural gas, contributing to the loss of biodiversity and soil degradation. (*2)
At Saka no Nakamaka, we conduct regular home deliveries of rice, believing that spreading the word about delicious rice produced by producers who take on the challenge of farming with low environmental impact will lead to a sustainable society.
Regular home delivery has the advantage of making it easier to track the amount of rice purchased in a year. This will also make it easier for producers to plan their cultivation.
Additionally, if white rice is stored for a long time, it will oxidize and lose its flavor and aroma. With Sakanochu’s regular home delivery service, you can choose the frequency of delivery from weekly, biweekly, or every four weeks to suit your consumption pace, so you can always enjoy delicious food.
(*1) Ministry of Agriculture, Forestry and Fisheries “Circumstances surrounding organic agriculture (P8)” October 2020 https://
www.maff.go.jp/j/seisan/kankyo/yuuki/attach/pdf/index-43.pdf
(*2) On the way to the slope “Report on the way to the slope 2022 (P15)” December 2020
https://www.on-the-slope.com/corporate/wp-content/uploads/2023/02/report_2021-2022_PC.pdf
*Introducing some of the rice currently on sale*
* ◆Yaizu rice, the breath of the fields*
*Product name: Yaizu rice rice field breath *
* Producer: Kazushi Sugimoto (Yaizu City, Shizuoka Prefecture) *
Yaizu, Shizuoka Prefecture is blessed with the water of the Oi River, and has been a popular land for rice cultivation since ancient times. Mr. Sugimoto has been inheriting his father’s rice fields for over 30 years. At first, he had little knowledge about growing rice, and once he planted the rice, he “didn’t care about it” until harvest. After continuing like this for several years without adding pesticides or fertilizers, the number of living things in the rice fields increased.
Frogs, killifish, and loaches swim, ducks and herons alight, and spiders, grasshoppers, and snakes move about in the paths. This is funny. It would be fun to farm together with living things. With this in mind, Mr. Sugimoto began seriously trying to grow rice in a rice field where he could feel the liveliness of life.
Frogs feed on small insects, birds feed on frogs, and microorganisms decompose the droppings. The activities of living things enrich the soil and serve as the foundation for growing rice. Mr. Sugimoto also puts in grass clippings and rice straw, and carefully manages the water to create an environment that is good for both living things and the rice.
Mr. Sugimoto’s rice has a comforting, nostalgic flavor. Koshihikari’s original freshness and sweetness. It’s delicious even when it’s cold, and is perfect for lunch boxes and rice balls.
* -Delivered once-*
White rice 2kg: 2,077 yen (tax included) / Brown rice 2kg: 1,909 yen (tax included)
https://www.on-the-slope.com/shop/products/1598/
* -Regular home delivery-*
White rice 2kg: 1,888 yen (tax included) / Brown rice 2kg: 1,736 yen (tax included)
https://www.on-the-slope.com/shop/products/1597
* ◆Takara rice of Lake Country*
*Product name: Takara rice from Lake Country*
* Producer: Kusatsu Pioneer Farm (Kusatsu City, Shiga Prefecture) *
“Shiga Asahi” is a native rice variety that has been passed down in Shiga Prefecture, a rice region with abundant water and views of mountains and lakes. This rice, named “Kokuni Takara Rice,” has large grains and a nutritious sweetness that you won’t get tired of, so you can eat it with chopsticks every day.
This is an old-fashioned variety that goes particularly well with everyday Japanese dishes such as miso soup and pickles. It’s not too sticky and the flavor blends well, so it’s also recommended for chirashi sushi and sushi rolls. This is the kind of rice that will accompany you on both special and special occasions.
Traditional rice has many disadvantages for farmers, such as being harvested late and not being suitable for mechanical harvesting, but Kusatsu Pioneer Farm’s rice fields are increasing the amount of rice grown little by little every year. Masu.
The reason for this is that it grows well even with agricultural methods that do not rely on synthetic pesticides or fertilizers. It is said that the rice is strong, wild, and resistant to competition with grass and diseases. We pursue farming methods that allow rice to grow in a healthy and delicious manner by utilizing the power of rice in its natural state, and by cooperating with the rice fields and the creatures that live around them.
* -Delivered once-*
White rice 2kg: 1,973 yen (tax included) / Brown rice 2kg: 1,793 yen (tax included)
https://www.on-the-slope.com/shop/products/1596
* -Regular home delivery-*
White rice 2kg: 1,874 yen (tax included) / Brown rice 2kg: 1,703 yen (tax included)
https://www.on-the-slope.com/shop/products/1595
*About Saka no Naka Online Shop*
An online shopping site where you can purchase agricultural products and processed products grown using methods that have a low
environmental impact.
In addition to the “Vegetable Set,” which is an assortment of over 450 types of vegetables each year, we also offer regular home deliveries of “Rice,” “Hiragai Tamago,” and “Coffee.”
・On the slope Online Shop: https://www.on-the-slope.com/shop/ ・Twitter: https://twitter.com/saka_no_tochu
・Instagram: https://www.instagram.com/sakanotochu
*About Sakanochu Co., Ltd.*
With the message of “Agriculture that will last for 100 years”, we sell agricultural products grown without the use of synthetic pesticides or fertilizers, and approximately 80% of our affiliated producers are new farmers. We aim to increase the number of producers who practice agriculture with a low environmental impact by building a system that allows them to sell high-quality products at a fair price even if they produce unstable quantities in small quantities. In addition, we have developed “Uminokyo Coffee,” which aims to both preserve forests and secure income in mountainous areas by growing high-quality coffee in the mountainous regions of Southeast Asia. We continue to grow our business as a social venture representing the agricultural field. Kyoto City “Company with 1000 Years”, Ministry of Economy, Trade and Industry “Regional Future Driving Company” “J-Startup”
He has received numerous awards, including “Impact”.
Representative: Kunihiko Ono
Head office location: 56 Kamitoba Takabatake-cho, Minami-ku, Kyoto City Establishment date: July 21, 2009
Capital: 397 million yen
Company URL: https://www.on-the-slope.com
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