AI technology innovation helps increase viewership of WOWOW sports highlight videos
*View in browser* *WSC Sports*
Press release: March 6, 2024
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AI technology innovation helps increase viewership of WOWOW sports highlight videos
*WOWOW, a major broadcasting station, is WSC
We introduce how we succeeded in increasing digital engagement by introducing video automation technology that utilizes Sports’ AI. * WOWOW, Inc., a leading sports and entertainment broadcaster, is WSC We have successfully increased digital engagement by introducing video automation technology that utilizes Sports’ AI. WSC
Sports’ platform has enabled WOWOW to increase engagement with younger fans and nearly double the number of viewers for sports highlight videos on digital platforms.
WSC
With Sports, WOWOW can now automatically create, edit and distribute video highlights for its extensive sports rights portfolio, including UEFA Champions League and ATP Tennis. The platform integrates with internal workflows and enables the direct publication of content to WOWOW On Demand (WOWOW’s OTT service), allowing content exclusively from CL*
Over 2,000 videos* are now available for direct publishing.
Customer response has been good, and WSC ranks among the top unique users who watch soccer-related videos.
It is dominated by content generated from the Sports platform. By leveraging AI, WOWOW is able to create video content at a speed and scale that would be impossible without technology.
WOWOW has raised the bar for WOWOW subscribers by providing the best possible customer experience through the depth and variety of content consumed for WOWOW subscribers. This includes everything from full matches, key moments and top plays, to target reel videos featuring your favorite players.
WSC
The partnership with Sports provides WOWOW with a new marketing experience and integrates video into Google search, increasing WOWOW subscribers. Within minutes of the end of the match, WOWOW
Google UEFA Champions League match highlights videos using the Sports platform Automatically sharing to OneBox. Users can watch highlight videos for free on WOWOW On Demand and are targeted with CTA messages inviting them to join WOWOW. This entire workflow is automated, allowing the WOWOW team to free up resources for other content experiences.
Most European soccer games are broadcast late at night Japan time, so these recaps are often watched during the morning commute. Now you can watch highlight videos as soon as you wake up, so you no longer have to worry about spoilers and wait hours throughout the day for the content to be released.
WOWOW Comment
We understand that young fans don’t have the time or attention span to watch an entire game being broadcast live. WSC
Sports platforms are essential to engaging Gen Z and Millennials. It’s also worth mentioning that the quality of content created by this platform is close to that produced by professional video editors. Therefore, the quality of the content is also a major added value of our services.
About WSC Sports
WSC Sports includes NBA, ESPN, YouTube
We automate the creation and distribution of highlight videos for over 450 sports leagues and broadcast stations around the world, including TV and NHL.
WSC utilizing advanced AI technology
Sports’ unique cloud platform analyzes live sports coverage, identifies every moment during a match, and creates and delivers optimized short videos in real time. This allows sports media rights holders to make the most of their content, not only generating new revenue streams but also delivering personalized fan experiences on all platforms for all types of fans. It becomes possible.
For more information, please visit https://wsc-sports.com/wsc-sports-jpn/.
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