CRAID inc.
Started offering unique menus using “VIFT” signage advertising for business people and “Unveil(R)” toilet advertising media
~Advertisements can now be displayed in the bathrooms of large office buildings in the Tokyo metropolitan area~
……
Clyde Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President and CEO: Tsukasa Hattori), which operates digital signage advertising “VIFT” for business people, is a subsidiary of Bakan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, President and CEO: Kono). We have developed a unique menu of advertising distribution using the toilet advertising media “Unveil (R)” operated by Goshin) and will begin offering it from March 6th.
[Image 1: https://prtimes.jp/i/28581/29/resize/d28581-29-ef14ea58428b659264fe-0.png&s3=28581-29-d1454adcbfb90c8f962d26275a00563f-3592×697.png ]
Digital signage for business people “VIFT”
VIFT is a signage medium installed in office buildings mainly in major cities. Since it is possible to deliver information to all employees, including management, it is highly compatible with products for BtoB and business people.
Traditionally, installation locations were mainly in elevators, building entrances, offices, and break rooms within office buildings, but we have collaborated with Unveil(R), a toilet signage provided by Bakan Co., Ltd., to install signage in office buildings. It is now possible to deliver advertisements inside the toilet as well.
[Image 2: https://prtimes.jp/i/28581/29/resize/d28581-29-10c23502982379eadb05-5.jpg&s3=28581-29-a661b2cc2b7f3dc07e110b5fd9e405ea-3900×733.jpg]
[Image 3: https://prtimes.jp/i/28581/29/resize/d28581-29-2aa1a6e4eeedd591170e-6.jpg&s3=28581-29-ba0c612022a12d187ed4fa511f1e58a0-1983×1118.jpg] As our unique menu, we are able to distribute advertisements by narrowing down the list of office buildings where Unveil(R) is installed to facilities that are highly linked to the office distribution aspect provided by VIFT. By using it in conjunction with conventional installation locations, you can approach business people more efficiently and easily.
For details, please contact our sales representative or visit our website. Clyde Inc. “VIFT” URL: https://www.craid-inc.com/vift/lp
Toilet advertising media “Unveil(R)”
Unveil: To unveil/reveal.
The private toilet room is a private space where you can face your personal concerns.
We remove the worries/covers that everyone has and give them power. We hope to be that kind of place and media.
Unveil(R) is a digital signage media in private toilet rooms that is deployed in approximately 10,500 locations (as of the end of January 2024) such as offices and commercial facilities mainly in urban areas. The toilet space is a private space where you can concentrate on a one-on-one basis, so it is possible to gain strong recognition and understanding from people who use toilets in offices and commercial facilities. Video content is played on the signage only when using the toilet, and the number of views and distribution results can be quantified.
In addition, by using patented technology (including pending applications) that changes the display on the screen depending on the length of stay, and automatically adjusts the length of advertisements depending on how crowded the restroom is. At the same time, we are also reducing congestion.
Vacan Co., Ltd. “Unveil(R)” URL: https://corp.vacan.com/unveil the next deployment
Unveil(R) is installed in the toilets of large office buildings in the metropolitan area, so
By utilizing advertisement distribution using VIFT, it is possible to approach all employees, including those with approval authority and management. As a digital signage platform that can reach business people, VIFT will continue to expand its distribution capabilities and strive to provide more effective advertising distribution services. Company Profile
Company name: Cride Inc. URL: https://www.craid-inc.com Established: May 31, 2017 Representative: Tsukasa Hattori, Representative Director and President Business details: Ad technology business, digital signage business, media development business, offshore Development business Company name: Vacan Co., Ltd. URL:
https://corp.vacan.com/company/ Established: June 8, 2016
Representative: President and CEO Goshin Kono Vacan is a
public-private support program selected by the Ministry of Economy, Trade and Industry. A company selected for J-Startup 2019. Utilizing IoT and AI, we detect the availability of all kinds of places, including restaurant areas, cafes, restrooms, tourist spots, evacuation centers, and voting stations, and deliver the information to digital signage and smartphones. In addition to visualizing availability, we also suppress and manage congestion, and provide a wide range of DX services that “eliminate waiting” based on
availability/congestion information.
About inquiries
-Inquiries regarding this service- TEL: 03-5728-5880 | Email: vift-ad@craid-inc.com | VIFT Division Person in charge: Nishimura -Press inquiries- TEL: 03-5728-5880 | Email:
corporate-planning@craid-inc.com ｜Corporate Planning Headquarters Public Relations: Koshikawa
More details about this release:
https://prtimes.jp/main/html/rd/p/000000029.000028581.html