[Floor Standard Co., Ltd.] Shopify regular mail order app “Mikawaya” “Subscripton” has been introduced into “LaboMe(R)”, a self-care product and community service for women provided by Ajinomoto Co., Inc.
*View in browser* *Floor Standard Co., Ltd.*
Press release: March 6, 2024
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Shopify regular mail order app “Mikawaya”
“Subscripton” has been introduced into “LaboMe(R)”, a self-care product and community service for women provided by Ajinomoto Co., Inc.
*Responsible for entry form optimization and repeat function customization development*
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Mikawaya, a regular mail order app for stores built with Shopify, provided by Floor Standard Co., Ltd. (Location: Shinjuku-ku, Tokyo, Representative Director: Yu Takamatsu)
“LaboMe(R),” a subscription-based product and community service provided by Ajinomoto Co., Inc. (Location: Chuo-ku, Tokyo;
Representative Executive Officer and President: Taro Fujie). *
This time, Mikawaya
At the launch of “LaboMe(R)”, an online shop that implements Subscription marketing functions, Mikawaya
Subscription’s professional support team implemented the app’s basic functional initial settings, requirements definition, and page customization.
* ■ Background and functions of Mikawaya’s introduction to “LaboMe(R)” * * 1.EFO (Entry Form Optimization) Support*
Conventional pages had many transitions, such as going through member registration when making a purchase, making page abandonment an issue. We provided implementation support for acquiring new customers, focusing on EFO (Entry Form Optimization), which allows you to register as a member at the same time as purchase, and function development.
* 2. Support for introducing subscription services *
We supported the implementation of subscription sales using Mikawaya Subscription’s regular mail function.
Using automation settings (ShopfiyFlow, etc.) according to the purchasing status of regular mail, we aggregated data by customer status and used it to improve the efficiency of marketing operations and consider measures to increase sales.
Complex purchasing processes that require membership registration can be completed on one page.
* ■Characteristics of “LaboMe(R)” service *
“LaboMe(R)” is a subscription-based product and community service that supports self-care for women to live with their own minds and bodies. Self-care products carefully selected from various genres by LaboMe(R) researchers (employees of Ajinomoto Co., Inc. Research Institute) are delivered to members according to a theme set every month, and members can share and exchange information in the community and encourage membership. We are holding events that people can participate in. * “LaboMe(R)” service page * * :* https://labo-me.jp/
* ◆Comment from Mr. Takagi of Ajinomoto Co., Inc.*
When starting a subscription service with Shopify, we decided to use Mikawaya, a subscription app with a proven track record and rich functionality.
We have decided to introduce “Subscription”.
Although we were able to successfully launch the store, we consulted with them again at a time when they were strengthening their promotions, and we were able to improve the entry form and customize it to meet our unique requirements.
Although there were several difficult requirements, we were able to successfully improve the entry form with careful and prompt support, and we are very satisfied.
* ■Mikawaya Subscription marketing function *
Mikawaya Subscription not only provides the ability to perform payment for regular flights, but also provides various functions that help improve store sales.
・Customer segment creation
You can create a customer list with various conditions such as customer acquisition route, store purchase data, ordered products, and regular mail data.
* ・LTV analysis by channel/attribute*
You can check the LTV figures on the dashboard for each list created with the customer segmentation feature.
* ・My page/select page unique customization*
Mikawaya
Although it is possible to implement box sales and My Page functions with Subscription’s regular functions, there are many requests to implement unique functions that match the tone and manner of the brand, so Mikawaya
Subscription provides “Original My Page API”.
The box page and subscription my page basically have a fixed base design, but Mikawaya
You can perform various expansions by using the API provided by Subscription. Additionally, until now, the subscription my page could only be changed by the app developer, but now external partners (construction companies) can also develop the front end.
Please feel free to contact us if you would like customization.
* ■Procedure for using Mikawaya Subscription*
Please download from the URL below.
https://apps.shopify.com/mikawaya
*If you have any other problems other than installation, please contact us using the form below.
https://service.floor-s.co.jp/app_mikawaya
* ■Mikawaya Subscription implementation example (*Title omitted)* Nissin Foods Online Store
Yakult direct shop
SUNTORY FROM FARM
BASE FOOD (Hong Kong/Taiwan/Singapore)
Muscle Restaurant Deli
* ■Company profile*
Company name: Floor Standard Co., Ltd.
Representative Director: Yu Takamatsu
Location: Keio Frente Shinjuku 3-4F, 3-4-8, Shinjuku-ku, Tokyo Business details: Shopify app development business, EC operation support business, D2C business
Company website: https://corp.floor-s.co.jp/
*About details about this release*
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