[UNCOVER TRUTH Co., Ltd.] “Content
Analytics” releases “4-quadrant matrix function”
*View in browser* *UNCOVER TRUTH Co., Ltd.*
Press release: March 6, 2024
**
“Content Analytics”, which quantifies the results of text and images on web pages, releases “4-quadrant matrix function”
*~ Automatically maps the content on your site into four quadrants based on “Is it being seen by users?” x “Is it contributing to conversion?” Anyone can easily perform troublesome website analysis and improvement~*
Content analysis tool “Content Analytics”
Content
UNCOVER Co., Ltd., which provides “Analytics (hereinafter referred to as content analytics)”
TRUTH (Headquarters: Shinjuku-ku, Tokyo, CEO: Keizo Ishikawa) has released a “4-quadrant matrix function” that automatically maps the results of each content into four quadrants.
4 quadrant matrix function
* ■About the 4-quadrant matrix function*
* overview*
Divide each piece of content into four quadrants using content analytics indicators: “view rate,” which measures how often the content is viewed by users, and “goal contribution rate,” which measures how much it contributes to conversion. Map. By using this feature, you will be able to instantly see the results for each content on all pages.
*With the 4-quadrant matrix function, content results are classified into the following 4 patterns*
“I’m being watched × Goal contribution rate is high”
“Not seen × Goal contribution rate is high”
“You are being watched × Goal contribution rate is low”
“Not being seen × Goal contribution rate is low”
* ■Example of using the 4-quadrant matrix function*
*For content that is “seen and has a high goal contribution rate”* ・Since this content has the highest results, consider whether it can be used on other pages or for other measures.
*For content that is “not seen × high goal contribution rate”* ・In order to take advantage of the high contribution rate to the goal, consider making it more visible to users.
In this way, by mapping the content within a web page, which has traditionally been evaluated qualitatively, into four quadrants, it is possible to quickly derive hypotheses and actions aimed at improving conversion rates based on numerical results. becomes possible. About “Content Analytics” provided by UNCOVER TRUTH
Content analytics is a tool that not only quantifies the results of each web page like a general web analysis tool, but also quantifies the results of each content within a web page and performs evaluation analysis. By collecting user behavior log data, it is also possible to quantify qualitative information such as user preferences and interests from the content that users are viewing. Based on this data, it can also be used for CRM to achieve optimal communication with each user.
Visualize content performance within your website
*Content Analytics: https://www.uncovertruth.co.jp/service/ca/
*About details about this release*
https://prtimes.jp/main/html/rd/p/000000044.000012096.html
*Download press release materials*
https://prtimes.jp/im/action.php?run=html&page=releaseimage&company_id=12096&release_id=44