[Sports Agency] SPORTS INNOVATION STUDIO Demo Day held. We announced the results of open innovation and the contest winners!
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Press release: March 8, 2024
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SPORTS INNOVATION STUDIO Demo Day held. We announced the results of open innovation and the contest winners!
The Japan Sports Agency, in collaboration with Scrum Studio Co., Ltd. (*1), has launched a program titled “SPORTS” aimed at promoting the construction of the Sports Open Innovation Platform (*2).
We operate INNOVATION STUDIO (Sports Innovation Studio).
The program is “SPORTS INNOVATION STUDIO” that expands sports business. The contest consists of “Open Innovation” and the “SPORTS INNOVATION STUDIO Contest,” which celebrates the possibilities born from sports.
On February 29, 2024, we announced the results of open innovation in this program and the contest winners.
* ▢Open innovation results announcement*
In “Open Innovation,” we will collaborate with the F-League, a national futsal league run by the Japan Futsal Top League, as a collaboration partner (demonstration partner organization) that verifies the technologies and business ideas of the final selected companies, and as a governing body for four-wheel motorsports. We collaborated with the Japan Automobile Federation (JAF), which is responsible for certifying and issuing licenses for various
motorsports competitions held in Japan.
[Speakers and presentation content]
* ■A company that engaged in business co-creation with the F League*
and.d Co., Ltd.: * https://and-d.tokyo/* Developed the official F League “AI spectator assistant bot” that uses AI to solve the shortage of human resources in the sports industry Ascenders Co., Ltd.: * https://ascenders.co.jp/* Planning/production of original video content for the purpose of acquiring new fans
One Smile Foundation General Incorporated Association: *
https://1smilefoundation.org/*
Implementation of a social contribution project that uses smile detection technology to convert smiles generated by sports into donations
SOLTILO Knows Co., Ltd.: * https://know-s.com/* Introducing wearable sensors that quantify exercise and improving the value of the futsal viewing experience using data
* ■A company that engaged in business co-creation with the Japan Automobile Federation (JAF)*
AMATELUS Co., Ltd.: * https://swipevideo.jp/* Utilizing Swipevideo, Super Taikyu Organization and the world’s first multi-angle distribution of motorsports will promote attendance to competition venues and increase awareness.
Luup Co., Ltd.: * https://luup.sc/*
Measures to reduce GHG emissions as a new way to visit the motorsports scene, contribute to regional revitalization, and improve safety awareness by holding safety seminars
Virtual Motorsport Lab Co., Ltd.: * https://vml-racing.com/*
Measures to develop software human resources and improve awareness of motorsports by holding self-driving races
TV Tokyo Co., Ltd.: * https://www.tv-tokyo.co.jp/* Measures to form an e-motorsports fan community with UNIZONE
* ▢Contest winners announced*
The contest celebrates the power of sports to create new value by combining it with various fields such as business, social issues, technology, and community, and delivers it to the world at large. Based on the numerous entries received from all over the country, a jury of nine experts from a wide range of fields, mainly in sports and sports business, carefully reviewed and selected the following winners.
【Winner】
* ■Business Growth Award / Sports Open Innovation Award – Values Japan Co., Ltd.*
“HATTRICK Auction” supports sustainable team management and fan engagement ~ Unnecessary for the team, but a treasure for the fans ~ Valuence Japan Co., Ltd. Executive Officer and HATTRICK Business Manager Nobuki Imoto
“It has been about 5 years since we launched our service, and HATTRICK started from scratch.
We would like to express our sincere gratitude to all of our clients and users who have worked with us to make this business even better, which has allowed Auction to grow this far and receive this award. We will not be satisfied with the status quo, and will continue to pursue client-first and fan-first while working together to create a sustainable future for “challengers” and further improving our services to contribute to everyone, local communities, and the global environment. We aim to improve and grow. ”
* ■Social Impact Award – resolist Co., Ltd.*
Mobile children’s cafeteria running throughout Nara Prefecture President and CEO of resolist Co., Ltd./Representative Director of Ultras General Incorporated Association/Active J Leaguer belonging to Matsumoto Yamaga FC Hayato Asakawa
“Thank you very much for allowing me to receive the Social Impact Award. My name is Hayato Asakawa and I belong to Matsumoto Yamaga FC. I am very proud and happy to be the first active athlete to receive this award. “I have been working with the mission of “.I would like to continue to use the power of sports to interact with many people at zero distance, connect people, and create dreams.Together with everyone. I look forward to making Japan an even greater sports world.”
* ■Pioneer Award – Shibuya Mirai Design General Incorporated Association* AIR RACE X – Creating new experience value through expanding cities and sports with XR
Shibuya Mirai Design General Incorporated Association
Director/Secretary Director Shinko Osada
“I am very proud to have won the Pioneer Award.
“X” is the story of a pilot’s strong desire to revive racing and his friends who struggled to make that dream a reality. I believe that this driving force, in which experts in aviation rules, data acquisition, XR technology, spatial production, and the city take on challenges with a common mission, is the power of sports. In addition to the revival of racing, the pursuit of innovation also led to the creation of world-first race formats and viewing methods. We are moving towards holding a race again this year, but we are also pursuing further possibilities such as diversion to other sports and regional revitalization. We appreciate your continued support and support. ”
At the same time, we will also announce the applicants (finalists) who unfortunately did not win the award, but who made it to the final selection.
[Finalists] *Project names for each award are listed in alphabetical order ■Business Growth Award
Criacao Co., Ltd. “Problem-solving partner activation”
Molten Co., Ltd. “Providing opportunities for education and sports to children through MY FOOTBALL KIT”
■Social Impact Award
Nagoya Grampus Eight Co., Ltd. “Nagoya Grampus SDGs Academy” Hummel “Toward a diverse society through 4 clubs’ collaboration on “Braille shirts””
■Pioneer Award
Fintertech Co., Ltd. “Next generation finance x sports: dual crowdfunding in sports business”
LOCAL2 Co., Ltd. “Sports and art come together from the World Heritage Site “Shimogamo Shrine”. “Creating a new attractive base that is uniquely Japanese”
Details of the winners and information about the contest can be found on the * contest website *
Please see
*1 Scrum Studio Co., Ltd.
Scrum Studio Co., Ltd., which is involved in the creation of new businesses between Japanese companies and global startups, utilizes open innovation methods to support co-creation between startups and large corporate partners representing each industry. , we carry out “incubation business” such as supporting overseas startups to expand into Japan. In addition, “Scrum” is an online platform that delivers the latest startup and tech information from the United States. We also operate “Connect Online”. Scrum Studio Co., Ltd. drives new business and value creation between Japanese companies and startups around the world.
Company name: Scrum Studio Co., Ltd.
Representative: Masami Takahashi, President and Representative Director Head office location: Minato-ku, Tokyo
Establishment date: August 2020
Business content: New business creation studio business, online platform business
URL: https://scrum.vc/ja/studio/
*2 Sports Open Innovation Platform (SOIP)
A policy of the Japan Sports Agency that aims to build a platform for creating new goods and services in the world by linking the resources of the sports world, the technology and funds of private companies, and the knowledge of academic and research institutions. . We aim to improve the value of sports and other industries and solve social issues through co-created services.
So far, we have held promotion meetings to discuss the basic direction of policy, conferences to disseminate and disseminate the SOIP concept and expand the participating population, and implemented open innovation programs using sports organizations as innovation platforms. Contests are held to recognize advanced initiatives and accelerate commercialization in areas such as market development and financing. The Japan Sports Agency will promote Scrum Studio to SPORTS in the FY2020 Sports Open Innovation Promotion Project.
Selected as a subcontractor for INNOVATION STUDIO’s secretariat operations. -Inquiries about SPORTS INNOVATION STUDIO-
Email: sis@scrum.vc
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