[Nakamuraya Co., Ltd.] Luxury-tasting “Special Castella” baked with carefully selected ingredients and manufacturing methods will be released on Saturday, March 9, 2024
*View in browser* *Nakamuraya Co., Ltd.*
Press release: March 11, 2024
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Luxury-tasting “Special Castella” baked with carefully selected ingredients and manufacturing methods will be released on Saturday, March 9, 2024
* [Product Features] About the “Special Item” series*
This is a series of high-quality Japanese sweets made with careful attention to ingredients and manufacturing methods to bring out the maximum deliciousness of classic Japanese sweets. The package is designed in gold and black to give a sense of luxury, and the calligraphy writing expresses the quality of the product. You can easily purchase it at supermarkets and enjoy the luxurious taste of specialty store quality at home.
Special dorayaki to be released in 2022
* -POINT1- Moist and fluffy texture with carefully selected
ingredients and manufacturing methods *
“Special eggs born from the voices of chefs and pastry chefs” Baked using the Gosanyaki method (*2) by skilled craftsmen, we use “Egloyal(R) (*1)”, wheat from Hokkaido, and rice candy that has an elegant sweetness that brings out the flavor of the eggs. It has the luxurious taste of eggs, bright golden color, and a moist and fluffy texture.
※1 Egloyal (R)…It has sweetness and richness, and is particular about bringing out the taste of the ingredients.
An egg. It is characterized by its bright yellow color.
*2 Gosanyaki method: A method of baking with a ratio of egg yolk and egg white of 5:3 for a rich flavor.
* -POINT2-Moist and soft using traditional manufacturing method*
Baked using Nakamuraya’s castella making techniques that have been cultivated for about 100 years. The dough is poured into a wooden mold and slowly heated, and the craftsman adjusts the doneness while checking the condition that day. After baking, it is placed in a wooden box to age, resulting in a moist, soft texture and consistent deliciousness.
* 【Product Details】*
■Product name: Special castella
■Product description: A moist and fluffy castella with a rich egg flavor, baked using the Gosanyaki method using Egloyal (R), Hokkaido wheat, and rice candy.
■Suggested retail price: 162 yen (tax included)
■Release date: Saturday, March 9, 2024
■Contents: 1 piece
■Sales channels: Supermarkets, department stores, direct sales stores in Shinjuku Nakamuraya Building, etc.
■Best before period: 45 days
* [Development background] *
・The need for “small luxuries” that has arisen due to the stress of the coronavirus pandemic continues to be high, and many high value-added products of standard sweets are on sale. In 2022, Nakamuraya launched “Ippin Dorayaki” as a high-value-added dorayaki product, which has been well received.
・Survey results regarding “favorite Japanese sweets/Japanese sweets” (Internet survey)
According to a survey of 1,100 men and women aged 20 to 69 nationwide in August 2022, “Castella” ranked high and can be said to be a popular Japanese sweet.
・As part of the “Special Item Series,” Nakamuraya has developed a “castella with a high-quality feel” that uses carefully selected materials and manufacturing methods, making use of the castella making technology that has been cultivated for about 100 years.
Based on our business philosophy of “Pursuing true value and sharing its joy,” Nakamuraya uses ingenuity and challenge to propose food that will be a part of people’s lives in the future and will delight them.