Toyota PR Office
“CROWN STYLE CARAVAN in THE CROWN” is being held at the crown specialty store “THE CROWN” where 4 crowns are on display and 3 models are compared in a test drive event.
~Details of the next Yokohama/Fukuoka events decided and applications now accepted for test drive sessions~
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Toyota Motor Corporation will open Crown specialty stores “THE CROWN” in Aichi, Yokohama, and Fukuoka from Saturday, March 2, 2024. “CROWN STYLE CARAVAN in
THE CROWN” is being implemented.
[Image 1: https://prtimes.jp/i/104325/57/resize/d104325-57-b4eab696881e7270f5fe-5.jpg&s3=104325-57-08881de84e17d8614010c2acbefbca62-3000×2001.jpg]
[Image 2: https://prtimes.jp/i/104325/57/resize/d104325-57-8c1c8a9aed3f1fe29b58-0.jpg&s3=104325-57-0049f738cc4aa6e922a22b7da8b94ef5-3900×2194.jpg] “CROWN STYLE CARAVAN in THE CROWN” is based on the theme of “a journey to discover the crown that is right for you.” Along with exhibiting four models, including the new Crown (Estate) scheduled to be released from mid-2024, “Know” and “ We are holding this event with the hope of providing a place where you can fully experience the appeal of the new Crown through various experiences such as touching and driving. The first event was held at THE CROWN Aichi Takatsuji, which had just opened on February 23, 2024. This was a rare opportunity to see the four new Crowns up close with explanations from the Crown development team, and over 600 customers came from not only Aichi Prefecture but also from as far away as Osaka, Nara, and Hyogo Prefectures over two days. It was a great success with everyone participating.
■Four Crown Exhibition / Crown Development Story Exhibition
[Image 3: https://prtimes.jp/i/104325/57/resize/d104325-57-d09d59a6cc68cf766855-0.jpg&s3=104325-57-0cab6d179d25e09fafc772989c03c9ea-3900×2194.jpg]
[Image 4: https://prtimes.jp/i/104325/57/resize/d104325-57-196a87d9320f8467ccfe-8.jpg&s3=104325-57-d8a4c3bf212fbe28f07c1905e9ed2f70-1500×1000.jpg] The exhibit was attended by a wide range of people, including owners who already drive a Crown, families who are considering purchasing one, and customers who currently drive an imported car and want to compare. Customers and the development team can be seen actively exchanging opinions, such as explanations about the Crown (sedan)’s hydrogen technology, the attention to design while looking at the actual vehicle, and how to use newly created optional goods to suit your lifestyle. I did. In particular, we heard from many customers that they were looking forward to the new Crown (Estate), which has yet to be released, indicating the high level of attention it is receiving.
[Image 5: https://prtimes.jp/i/104325/57/resize/d104325-57-2d6573af6c12c9781c4b-0.jpg&s3=104325-57-0cb7e9a1ef9988a169165bf5859c9b80-1477×1108.jpg]
[Image 6: https://prtimes.jp/i/104325/57/resize/d104325-57-96e6f0a47a32932ca06f-6.jpg&s3=104325-57-464d8817e34971116fd460fb4bdebb48-3000×2001.jpg] In addition, families who love the outdoors can experience the appeal of the four new Crowns by comparing their lifestyles with the features of the four new Crowns, such as comparing the usability of the cargo space between the Crown (Estate) and the Crown (Sport). It’s done. ■Comparison test drive of 3 new Crown models
A total of 12 customers were selected by lottery from among the many applications received and had the opportunity to test drive the new Crown 3 model, which is already on sale. Before the test drive, we spoke with Chief Engineer Shimizu, who is responsible for the development of the Crown series, Chief Engineer Honma, who was mainly in charge of the Crown (Sports) and Crown (Estate), Chief Designer Miyazaki, who created the new body type design, and Chief Designer Miyazaki, who was in charge of vehicle performance development. Director Tawada talked about the development background for the 16th generation Crown, which is aimed at a new era, and the thoughts of the development team who have worked on the new Crown, including the features of the powertrain with more options, and the creation of a ride that takes advantage of the body. I told you about my
preferences.
[Image 7: https://prtimes.jp/i/104325/57/resize/d104325-57-e39b2e5f0539c1e009de-3.jpg&s3=104325-57-f14362e881c1d5535d4cbeba8be79d2f-3000×2001.jpg]
[Image 8: https://prtimes.jp/i/104325/57/resize/d104325-57-8a84e6a8ab9d9a6e7f27-3.jpg&s3=104325-57-699b0944cab8bf040b6973a369978f0a-3000×2001.jpg] [Some impressions from customers who have taken a test drive] ・I was able to ride and compare three models at once and was able to clearly see the differences.
・It was my first time riding an FCEV, and I could feel how quiet it was. ・Although I drive an imported car, I could feel the Japaneseness in all three new Crown models.
・I was surprised to see that each crown changed its movement by switching modes. ・After test driving 3 models, I am more and more interested in the performance of the Estate, and I am looking forward to its release. ■About upcoming events
The exhibition of the four new Crown models held at THE CROWN Aichi Takatsuji and a test drive event to compare the three models will also be held at Yokohama Tsuzuki and Fukuoka Tenjin. If you are in the area, please come and experience the charm of the new Crown. ●THE CROWN Yokohama Tsuzuki
Date and time: March 30, 2024 (Sat) – March 31, 2024 (Sun) 10:00-18:00 Location: THE CROWN Yokohama Tsuzuki
Address: 2-9-30 Eda Higashi, Tsuzuki-ku, Yokohama, Kanagawa Prefecture
[Image 9: https://prtimes.jp/i/104325/57/resize/d104325-57-5d89f0c8556f0353006e-8.jpg&s3=104325-57-0b399f87875c79a7acc0c616abd2322e-2282×1688.jpg]
[Image 10: https://prtimes.jp/i/104325/57/resize/d104325-57-a002f8d27766d3fd4ed8-8.jpg&s3=104325-57-80b38dcf2556622be67fd87ab80f228e-2692×1688.jpg] [Exhibition car]
・Crown (Estate) 4WD PHEV/Navy x Silver *Prototype model
・Crown (Crossover) G “Advanced Leather Package”/Black
・Crown (Sports) Z HEV/Emotional Red III
・Crown (Sedan) Z HEV/Precious Bronze
[Test ride]
・Crown (crossover) G “Advanced”/Black x Precious Bronze
・Crown (Sports) Z HEV/Black x Precious White Pearl
・Crown (Sedan) Z FCEV/Precious White Pearl
*Crown (Estate) cannot be test driven (exhibition only)
[Test drive reservation]
Click here for details on the test drive experience and how to apply. https://survey.weins-toyota-kanagawa.co.jp/ng/answers/202403_crown_caravan/
This article has been partially generated with the assistance of AI.