[15th] National Survey of Consumers at Graves (2024)
*View in browser* *Kamakura Shinsho Co., Ltd.*
Press release: March 12, 2024
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[15th] National Survey of Consumers at Graves (2024)
*Towards an era when approximately 65% of people who purchased a grave that does not require an heir will choose a grave that does not require an heir*
Kamakura Shinsho Co., Ltd. (Chuo-ku, Tokyo, CEO: Kobayashi
Japan’s largest grave information site “Ii-O-Tomb” operated by Fumio, TSE Prime: 6184 (hereinafter referred to as our company) is the “15th Grave” conducted in January 2024.
We have announced the results of the National Grave Consumer Survey (2024). URL: https://guide.e-ohaka.com/research/survey_2024/
* Background of implementation *
“Ii Oyu”, one of the largest grave portal sites in Japan, operated by our company, introduces suitable cemeteries and stone shops to those considering purchasing a grave, and has an annual track record of about There are over 77,000 cases (as of January 2024). While we receive consultations about graves on a daily basis, we receive inquiries such as “I don’t know the procedure for purchasing a grave,” “I want to know what kind of grave would be suitable for my family,” and “I want to compare and consider graves near my home.” We have received comments such as:
When it comes to purchasing an important grave, which can be said to be a once-in-a-lifetime event, what we, as grave finding experts, can do is provide high-quality information through our customer center and the Internet, and make appropriate proposals tailored to each individual situation. . By pursuing these goals, we hope to help create “family connections” and “spiritual comfort” through graves. At our company, we would like to help people who are starting to look for a grave by using “Ii-Otomb” and hearing the voices of those who have already purchased a grave. We are conducting a nationwide fact-finding survey.
*Summary of the survey*
Survey name: 15th National Grave Consumer Survey (2024)
Survey target: People who purchased a grave via the comprehensive information site for grave hunting “Ii Oyu” between January 2023 and December 2023.
Survey period: January 19, 2024 (Friday) to January 31, 2024 (Wednesday) Survey method: Internet survey
Number of valid responses: 1,791
*The answer results (%) are rounded off to the second decimal place and displayed to the first decimal place, so the total number may not add up to 100%.
*We sent a questionnaire to those who purchased graves through “Ii-O-Yuu” and compiled the responses.
* Research topics *
1. Regarding the type of grave purchased, 48.7% said “tree burial”, which is about half of the total, continuing from the previous survey -Followed by general graves at 21.8% and ossuaries at 19.9% 2. The most important thing when choosing a grave is the type of grave, but also the amount of money and accessibility from home. – 64.1% of people purchased graves that did not require an heir, and 33.2% said they had an heir.
3. Average purchase price decreased slightly for general graves, but remained unchanged for tree burials and columbariums.
– General grave 1,495,000 yen, tree funeral 637,000 yen, ossuary 803,000 yen 4. The average time it takes to go from home to the grave is 31.4 minutes – For the past three years, it has been stable at around 30 minutes, and the most common method is by car, but people living in Tokyo often use public transportation.
* Result of investigation*
* 1. 48.7% of the types of graves purchased were “tree burials”, which is about half, continuing from the previous survey*
* – followed by general graves at 21.8% and ossuaries at 19.9%* General graves: Tombstone-shaped graves set up in separate sections of the cemetery Tree burial: Graves where the grave area is decorated with trees and flowers (including natural burials, forested graves, etc.)
Ossuary: Mainly shelf-type or locker-type graves located indoors (including mausoleums inside the hall) Others: group enshrinement (joint burial), scattering of ashes, hand-held memorial services, etc. When asked about the type of grave they purchased, 48.7% of people answered “tree burial,” which was the choice of about half of the people, following on from 51.8% in the 14th survey.
This was followed by general graves at 21.8% and ossuaries at 19.9%, which were also at the same level as usual.
In addition, when comparing from the 9th time when this question was first asked, the respective percentages have changed as shown below. From the survey announced in 2020, tree burials have consistently been at the top, and the percentage for regular graves and charnel houses remains stable at around 20%.
2. *When choosing a grave, the most important thing is the type of grave, but also the amount and the access from home.*
* – 64.1% of people purchased graves that did not require an heir, and 33.2% said they had an heir*
When we asked them what they considered important when searching for a grave, the results were as shown above. In particular, the majority of people place importance on the type of grave. Since there has been no change in the rankings from 1st to 3rd place in the past five years, it is thought that in recent years many people are searching based on “type”, “amount”, and “access”.
When we asked buyers of “general graves”, “tree burials”, and “columbariums” about the heirs of their purchased graves, 64.1% of them purchased graves that did not require heirs. Many “tree burials” and “columbariums” do not require an heir, and it is possible that the “type of grave” is important from the perspective of not requiring a successor.
Also, among the responses, some people said they purchased items that did not require an heir at regular graves.
* 3. The average purchase price decreased slightly for general graves, but remained unchanged for tree burials and columbariums*
* – General grave 1,495,000 yen, tree funeral 637,000 yen, ossuary 803,000 yen* * [Average purchase price of general graves] *
It was 1,495,000 yen, a slight decrease from the previous year. The total cost of purchasing a regular grave is mainly the sum of the tombstone fee, land usage fee, and other miscellaneous expenses. According to the results of this survey, the average gravestone cost was 974,000 yen, and the average land use fee was 472,000 yen. The price of a regular grave is determined by the amount of tombstones used and the area of the plot where ownership is held, so basically the larger the plot of the grave, the higher the cost, and the smaller the plot, the cheaper it is. At first glance, the price of a regular grave may seem expensive, but if you have a large family, it may be cheaper than purchasing a permanent memorial grave for each
individual, so if you are considering it from a long-term perspective, it is something to consider. It can be said that there is room for. * [Average purchase price for tree funerals] *
It was 637,000 yen. The market price has been stable for the past five years, generally hovering around 600,000 to 700,000 yen. Tree funerals have become the mainstream of graves in recent years, and as they meet consumer needs, there does not seem to be any particular price competition. Another feature of tree burials is that they require less annual management fees than other graves. In fact, 82.8% of
respondents answered that there is no annual management fee, which is a fairly high percentage compared to general graves (24.9%) and ossuaries (45.2%).
* [Average purchase price of ossuary] *
It was 803,000 yen, a slight increase from last year. The price of a columbarium also fluctuates slightly, but remains stable at around 750,000 to 850,000 yen. There are various types of ossuaries, such as “locker type”, “butsudan type”, “tombstone type”, and
“automatic transport type”. A characteristic of ossuaries is that prices vary greatly depending on these types. For example, in a “gravestone-style” ossuary where gravestones are lined up like in a cemetery, there may be a tombstone fee like a regular grave, which can be higher than the market price.
* 4. The average time it takes to go from home to the grave is 31.4 minutes * – For the past three years, it has been stable at around 30 minutes, and the most common method is by car, but people living in Tokyo often use public transportation.
The average time it took to travel from home to the grave was 31.4 minutes. Although the time required has been decreasing year by year, it has remained stable at around 30 minutes for the past three years, so it can be said that in recent years many people are searching within 30 minutes from their homes.
In addition, the overwhelming majority of people use cars as their means of transportation, while those living in Tokyo often use public transportation such as trains and buses.
* summary*
This year marks the 15th anniversary of the annual “National Grave Consumer Survey”. In 2010, when the survey was first conducted, approximately 91% of the purchased graves were general graves, but due to diversification such as tree burials and columbariums, the current figure was 21.8%, and 48.7% were purchased instead. It has become popular among people.
In particular, in this survey, 64.1* respondents answered that they had purchased a grave that did not require an heir.
%, which has further increased from 41.4% last year, and is a result that symbolizes the times. Once again, we believe that the results reveal various social backgrounds, including the aging of the population, the shift to nuclear families, the increase in
single-person households, rural depopulation and population
concentration in urban areas, and the weakening of local and blood ties.
As people’s lifestyles change, the way graves are built is also diversifying. However, there is no change in the fact that graves are “the stronghold of the hearts of people living today.” We hope that this survey will be of help to those who are considering purchasing a grave in the future.
*About the respondents*
*What is a “good grave” in Kamakura Shinsho?*
This is one of the largest portal sites for graves in Japan. Our experienced specialist consultants will guide you to graves that match your wishes, including budget, reviews, area, and access. We post information on cemeteries and cemeteries across the country as well as customer reviews, and the number of annual introductions of graves to customers is over 77,000, and the number of listed cemeteries is over 10,000.
“Ii-Oka” official website: https://www.e-ohaka.com/
* About Kamakura Shinsho *
Company name: Kamakura Shinsho Co., Ltd.
Founded in 1984, we are a company listed on the Tokyo Stock Exchange Prime that operates publishing and internet businesses with the theme of “end-of-life” for Japan’s aging society. We operate a number of web media, including “search for nursing care facilities”, “inheritance preparations and procedures”, “organizing and tidying up before death”, “funeral preparations”, “Buddhist altars”, and “choosing a grave”, and through customer centers etc. We also provide consultation and information. As the aging society continues to progress, we will contribute to the creation of a bright and positive society by helping many people solve their hopes and problems. Established: April 17, 1984
Market segment: Tokyo Stock Exchange Prime Market (Securities code: 6184) Head office location: 3rd floor, Kanematsu Building, 2-14-1 Kyobashi, Chuo-ku, Tokyo
Representative: Fumio Kobayashi, Representative Director, President and COO Capital: 1,057,480,000 yen (as of January 31, 2024)
URL: https://www.kamakura-net.co.jp/
*Main services operated by Kamakura Shinsho (including group companies)* * ▼Internet service*
Good funeral: https://www.e-sogi.com/
Good grave: https://www.e-ohaka.com/
Good Buddhist altar: https://www.e-butsudan.com/
Farewell party produced Story: https://e-stories.jp/
Good inheritance: https://www.i-sozoku.com/
Procedures after my death: https://watashigo.com/
Good monk: https://www.e-sogi.com/support/religious
Good nursing care: https://e-nursingcare.com/
Inheritance real estate support: https://i-fudosan.com
Safe sorting of belongings: https://www.i-seri.com/
Counseling room for seniors and families: https://shukatsu.life/ * ▼Publishing/Publications*
Monthly “Shukatsu”: https://butsuji.net/
* ▼Group companies*
House Boat Club Co., Ltd.: https://hbclub.co.jp/
Age Plus Co., Ltd.: https://ageplus.jp/
*About details about this release*
https://prtimes.jp/main/html/rd/p/000000064.000009951.html
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