Eco-Pork Co., Ltd.
Eco-friendly and sustainable pork “Eco Pork” now available as BBQ reservation ingredient
~Developed for customers using BBQ areas operated by Digisurf~ ……
Eco-Pork Co., Ltd. (Location: Chiyoda-ku, Tokyo, Representative: Takashi Kambayashi, hereinafter referred to as the “Company”), in cooperation with Digisurf Co., Ltd. (Location: Fujisawa City, Kanagawa Prefecture, Representative: Yoshinobu Takahashi, hereinafter referred to as “Digisurf”), We provide eco pork as a reserved set ingredient at the BBQ area we operate. By utilizing BBQ areas where many consumers of various ages can visit and experience the deliciousness on the spot, we will lead to “social distribution of eco-friendly and sustainable pork”.
[Image: https://prtimes.jp/i/47724/47/resize/d47724-47-7fba30aec7ffd6d6e2ae-0.png&s3=47724-47-f93a44c70d862efa4bbe87629c8203b7-465×309.png ]
“Supreme BBQ Experience Set” available for order at THE BBQ BEACH in TOYOSU ◆ Overview and aim of the initiative
Our company is offering “Supreme Pork”, which is centered around “Oni no Takara Pork” from Tsunan Town, Nakauonuma District, Niigata Prefecture, as a pre-order set ingredient provided at “THE BBQ BEACH in TOYOSU”, one of the largest BBQ places in Tokyo operated by Digisurf. We started selling “BBQ experience set” in March 2024. The company already sells processed pork products such as pork meat and sausages using frozen vending machines at the BBQ area, but through this initiative, we will be able to provide more customers with eco-friendly pork as well as “bringing meat culture to the next generation.” We deliver delicious food and the philosophy of “Let’s connect each other.”
In addition, through this initiative, Digisurf will improve its corporate value by proposing a new value of eating BBQ like a course meal and improving convenience for customers by allowing them to visit the BBQ area “empty-handed.”
▼Products for sale
The set includes pork belly from Oni no Takara Pork, produced by Oniya Fukufuku in Uonuma, Niigata Prefecture, which uses our DX solution, as well as beef tongue, seafood, vegetables, and fried noodles. [Supreme BBQ experience set]
“The brand pork from Uonuma is super delicious! A popular set of beef tongue, shrimp, scallops, and grilled soba!!” 3,520 yen / 1 serving ・Thickly sliced pork belly 100g
・Thick-sliced beef tongue 50g
・1 scallop in the shell
・1 shrimp
・1 set of 4 types of vegetables
・Kyoto-style yakisoba with plenty of green onions (1 serving) ◆ Future developments
We will meet the expectations of BBQ area customers by providing seasonal food sets and food sets that allow you to enjoy the food cultures of all prefectures and countries around the country. Through these activities, we aim to expand our network of “eco-sustainable,” “food loss reduction support,” and “support for primary industries nationwide.”
Digisurf https://digisurf.co.jp/
With the mission of “creating innovative urban leisure with planning ability and sending customers to real places nationwide from the media that gathers leisure members,” we are now one of the largest search and marketing companies in Japan, with approximately 4,900 BBQ places nationwide as members. While operating the reservation site “DigiQ”, we operate our own BBQ area, send customers to other companies’ listed stores, sell glamping equipment, operate a leisure complex, and operate an e-commerce mall business.
Oniyafukufuku http://www.oniyafukufuku.com/
We operate pig farming and agriculture in Tsunan Town, Nakauonuma District, Niigata Prefecture. Produces Oni no Takara pork, Oni no Takara pork, and Oni no Takara garlic. In 2019, we started producing and managing pigs at Eco-Pork “Porker,” and we are raising
approximately 1,500 pigs with love by only two staff members. “Oni no Takara Pork” has many fans in the prefecture for its strong flavor and aroma, and from April 2023, it will be rolled out nationwide through the Eco-Pork online shop.
Eco-Pork https://eco-pork.com/
With our corporate philosophy of “passing on meat culture to the next generation,” we aim to use data to make pig farming, a global market of 40 trillion yen, more sustainable. We develop and sell “Porker,” a pig farming management support system that visualizes everything about pig farming using data, and related IoT devices. As of November 2023, “Porker” has a share of approximately 11% of domestic pig farmers and accumulates data on 1.6 million pigs annually. Ministry of Economy, Trade and Industry “J-Startup Impact” (2023), “Global Startup Ecosystem Strengthening Project” (2021), Ministry of Agriculture, Forestry and Fisheries “2020/2020/2020/2020 It has also been selected and adopted for the FY5 Smart Agriculture Demonstration Project and the 1st Public Call for Small and Medium Enterprise Innovation Creation Promotion Project (Phase 3 Fund). We will launch our own EC service in April 2023. We are working to communicate the new appeal of pork from all over the country.
Press release PDF
https://prtimes.jp/a/?f=d47724-47-69cca3c8a1cfa0769c25eba609063f15.pdf More details about this release:
https://prtimes.jp/main/html/rd/p/000000047.000047724.html