[CREAVE Co., Ltd.] CREAVE Co., Ltd., which operates an SNS marketing business, has started a short drama production plan in collaboration with emole Co., Ltd.
*View in browser* *CREAVE Co., Ltd.*
Press release: March 15, 2024
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CREAVE Co., Ltd., which operates an SNS marketing business, has started a short drama production plan in collaboration with emole Co., Ltd.
*Panasonic’s robot “NICOBO” short drama released*
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CREAVE Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, Representative Director: Mana Nakamura, hereinafter CREAVE) is collaborating with emole Co., Ltd., which operates the next-generation drama distribution “BUMP”, as a new solution in the SNS marketing support business. We will release a short drama production plan.
By utilizing a method called product placement, which naturally incorporates products and services within content, it is possible to effectively expand brand recognition and foster favorability on SNS. * * ■Background *
* 1.Changes in media consumption behavior*
In recent years, due to changes in the video viewing experience due to the rise in the penetration rate of smartphones and changes in lifestyles that emphasize Taipa (an abbreviation for time performance, which means time performance), short videos such as TikTok, Instagram reels, YouTube shorts, etc. is rapidly increasing demand. Short dramas are gaining popularity, especially among young people, mainly Generation Z, because they meet the needs of these consumers, and from a marketing perspective, they are a great way to convey messages effectively in a short amount of time. It is attracting attention as a possible medium.
* 2. Increased resistance to advertising *
Traditional advertising methods are becoming less effective due to the rapid increase in the amount of content that users are exposed to on a daily basis, as well as the widespread use of ad blockers and skip functions. On the other hand, with product placement in short dramas, products and services appear naturally as part of the story, so consumers are less likely to perceive it as an advertisement and tend to accept it without hesitation. This natural incorporation makes it a valuable marketing strategy as it allows you to effectively
communicate your brand message.
(*1
According to the results of a 2022 survey conducted by Yahoo! Corporation, when asked how much stress they feel from the
advertisements they see while using the Internet, respondents answered that they felt “strongly stressed” or “somewhat stressed.” 70% or more)
* 3. Increasing influence of social media *
Information spreads quickly on SNS, and users can easily share content. Taking advantage of this characteristic, short dramas are easy to share on SNS due to their short format and high entertainment value, and as a result, you can expect a natural viral effect.
* ■What is the short drama production plan? *
By leveraging the know-how and track record of SNS marketing support that CREAVE has cultivated over the years and the strengths of its creator network, we will provide innovative marketing support that incorporates short dramas. We provide comprehensive support from the overall design of an SNS strategy that incorporates short dramas, to the actual planning and production, to measuring the effectiveness after dissemination. In addition, by teaming up with emole, we have the strength to plan and produce short dramas that resonate with young people, especially Generation Z.
* -What is BUMP-*
This is a new drama distribution app that can be enjoyed like a manga app with each episode lasting 3 minutes. Users can enjoy the drama for free if they wait, or they can enjoy the drama by paying or watching advertisements. As a web short drama distribution app that attracts attention from Generation Z, the promotional cutout videos published on SNS have been viewed a total of 900 million times. (As of March 2024)
App download URL: https://app.adjust.com/12nidiws
* -Service flow-*
* 1. Overall design *
We will review the entire current SNS marketing strategy and clarify the optimal positioning of promotion through short dramas. We will design everything from a campaign to the release of a short drama to coordination with other marketing measures such as PR measures. * 2. Short drama planning/production*
We accurately identify the target audience and plan the script, story, and casting to match their interests and needs. By clarifying the goal of how you want your product or service to be recognized and weaving experiences and value into the story, we aim not just for simple exposure, but also for understanding and increasing loyalty to the brand itself.
* 3. Transmission/diffusion*
By designing a dissemination mechanism that combines multiple measures such as dissemination on official accounts, campaign planning, UGC measures, influencer PR, and advertisement distribution, we will ensure that the dissemination of short dramas does not remain as a temporary buzz. , we will maximize the effect.
*All episodes will be released on the short drama distribution app “BUMP”, and clipped videos will be released on YouTube, TikTok, etc. * 4. Effect measurement *
After the measures are completed, we will clarify areas for
improvement by measuring KPIs such as drama viewership, engagement, number of shares, and other measures in detail, and propose future measures.
* -plan-*
●Minimum plan
Amount: From 3 million yen (tax included)
Support details: Overall design, product placement in short dramas, communication on official accounts
●Original plan
Amount: 5 million yen (tax included) ~
Support details: Overall design, product placement in short dramas, communication on official accounts, UGC & influencer measures
●Made-to-order plan
Price: Separately estimated
Support details: We will propose and produce original short dramas from scripts that match the characteristics and appeal of the product. We support everything from design to execution of campaigns that combine short drama production, UGC measures, advertising operations, PR measures, etc. in a fully custom-made manner.
Click here to contact us
* ■Short drama starring Panasonic’s robot “NICOBO” released! * In this project, we created a short drama featuring Panasonic’s robot “NICOBO” in which young people are active and set in an HR startup. By portraying the use of Panasonic’s Nicobo as a part of a drama, the story is designed to stimulate demand for office x Nicobo, where internal communication tends to be weak. .
Title: Re START-When a fool has ambitions-
Distribution date: March 8, 2023 19:00
Distribution destination: Short drama app “BUMP”
Number of episodes: 19 episodes in total
Distribution URL: https://app.adjust.com/12nidiws
*BUMP’s official YouTube (http://www.youtube.com/@bump_drama) Official TikTok ( Trailers and cutouts will also be released at
https://www.tiktok.com/@bump_drama).
* -Trailer video-*
https://www.youtube.com/watch?v=JYa8k0VfnOY
* -Main story cut collection-*
* ■Overview of emole Co., Ltd.*
Company name: emole Co., Ltd.
Address: 1st floor, Nichiei Building, 2-23-7 Shimomeguro, Meguro-ku, Tokyo Established: November 15, 2018
Representative: Naomichi Sawamura, Representative Director and President Capital: 90,000,000 yen
Company URL: https://emole.co.jp/home
* “CREAVE” creates a world where you can feel a warm connection * CREAVE Co., Ltd. operates “Snapmart”, a platform for 350,000 creators, We provide marketing support for companies using the power of SNS and creativity.
* -About service details-*
https://creave.co.jp/service/
■CREAVE Co., Ltd. Overview
Company name: CREAVE Co., Ltd.
Address: 2-5-3 Hirakawacho, Chiyoda-ku, Tokyo MIDORI.so NAGATACHO Representative: Mana Nakamura, Representative Director and President Capital: 20,000,000 yen
Company URL: https://create.co.jp
* – Contact information regarding this matter -*
CREAVE Co., Ltd. https://creave.co.jp/contact/
*About details about this release*
https://prtimes.jp/main/html/rd/p/000000052.000023052.html
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