Waterdrop Japan LLC
Supported by over 2 million people overseas! Waterdrop(R), a hydration brand originating from Europe and rapidly gaining popularity, has landed in Japan for the first time.
Microdrink, a sugar-free cube packed with natural fruit and plant extracts and valuable vitamins, will be sold online from March 19, 2024 (Tuesday).
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Waterdrop Japan LLC (Headquarters: Chiyoda-ku, Tokyo) is the Japanese subsidiary of waterdrop(R), an Austrian brand that creates a new trend in hydration. Microdrink, packed with fruit and plant extracts and valuable vitamins, will be sold at online stores in Japan from Tuesday, March 19, 2024.
Official online store: https://jp.waterdrop.com/
Official Instagram: https://www.instagram.com/waterdrop.jp
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waterdrop(R) is known for its unique Microdrink products, wellness and sustainable initiatives, and has grown rapidly over the past seven years in Europe, America, Australia and elsewhere. Meanwhile, as the next important step in the brand’s global expansion, we have now begun sales in Japan, the first time in Asia.
In Japan, we will begin selling three types of iced tea flavored micro drinks (LEMON, PEACH, BLUEBERRY), two types of micro energy (SHIRO), and glass and stainless steel bottles in various sizes and colors, with more to come. We plan to expand our product lineup.
waterdrop(R) aims to provide a more convenient form of hydration in Japan and contribute to a healthier and more sustainable lifestyle. What is Microdrink?
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It is an ultra-lightweight, micro-sized cube that is sugar-free, low-calorie, and rich in natural fruit and plant extracts, allowing you to enjoy a variety of fruit and other flavors anytime, anywhere by simply adding it to water and dissolving it. Simply add the cubes to 400-600ml of water for a delicious and easy way to replenish your hydration.
Each cube is individually packaged and recyclable, reducing the use of plastic by approximately 98% compared to traditional plastic bottled beverages, thereby contributing to a reduction in CO2 emissions. One traditional bottle cap’s worth of plastic is equivalent to 10 micro drinks.
Additionally, each box of 12 will be sold in partnership with PlasticBank, which is creating an ethical recycling ecosystem in coastal areas and reprocessing recovered materials so they can be reintroduced into the global manufacturing supply chain. We collect two plastic bottles for every customer, helping to sustainably hydrate and contribute to a better global future.
Product information
Microdrinks (1 box) 12 pieces ・ICE TEA PEACH Sweet and fruity taste and sourness of black tea
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・ICE TEA LEMON A cold standard drink made with juicy lemon and authentic green tea.
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・ICE TEA BLUEBERRY Refreshing taste of blueberries and mellow white tea
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・SKY (*Scheduled to be released in the spring of 2024)
[Image 6: https://prtimes.jp/i/137160/1/resize/d137160-1-dc79deaeee377eec3915-4.jpg&s3=137160-1-4b7bcd516a56ec3ca711c1b3f8e57af0-2000×2500.jpg] Microenergy 1 box of 12 pieces
・SHIRO A drink with natural caffeine added to a subtle blend of cherry blossoms, mallow, and ginseng.
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Glass Bottles / Steel Bottles (*Scheduled to be sold sequentially)
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waterdrop(R) Founder and CEO Martin Murray comments on landing in Japan “Our mission is to help people live healthier, longer, and more sustainable lives by drinking more water.The Japanese market environment has a strong influence on Asia. Japan’s progressive culture makes it an attractive place for us. We also recognize that Japan faces a serious plastic problem and believe we can contribute to a sustainable future for Japan. The recycling rate for plastic bottles is higher than in Europe.However, because the amount of plastic bottles consumed is high in the first place, we propose ways for people in Japan to reduce the amount of plastic used without giving up on health and taste. I would like to continue doing so.”
[Image 9: https://prtimes.jp/i/137160/1/resize/d137160-1-8a03d921d679c7cf398d-5.jpg&s3=137160-1-184bfba1f2d7547cdfe33717a306af2c-3600×2571.jpg] Photo from left: Founder and CEO Martin Murray, professional tennis player and waterdrop(R) ambassador Novak Djokovic, co-founder Henry Murray
About waterdrop(R) Waterdrop(R), a fast-growing hydration brand based in Vienna, Austria, has been developing its innovative waterdrop(R) Microdrink and global hydration platform since 2016. The company’s mission is to help more people stay hydrated in a sustainable way. In the seven years since its founding, the company has grown to more than 2 million online customers, more than 300 employees, and more than 20,000 retail stores and 40 waterdrop® locations in Europe, America, Australia and beyond. We sell products in our store. Official online store: https://jp.waterdrop.com/
Official Instagram: https://www.instagram.com/waterdrop.jp
More details about this release:
https://prtimes.jp/main/html/rd/p/000000001.000137160.html