TSI Holdings Co., Ltd.
A new brand “Apo(s)ture” that creates 100 million styles from the nano universe is born on ZOZOTOWN
~ Nano Universe and Made by ZOZO collaborated to create a new brand that creates individual styles with over 180 types of pants ~ ……
Nano Universe, developed by TSI Co., Ltd. (Headquarters: Minato-ku, Tokyo, President: Takeshi Shimoji), will launch its new brand “Apo(s)ture” on ZOZOTOWN on Friday, March 29th. Launch.
Our concept is not to provide 100 million products, but to create 100 million styles, and we are developing items that you are sure to find what you want, what you like, and what you want. There is a style within each person, such as behavior and consciousness, and this is a brand that aims to work with you to search for, find, and nurture that style, and to become a part of that person. This is a brand that utilizes the production support platform “Made by ZOZO” provided by ZOZO Co., Ltd. (Headquarters: Chiba City, Chiba Prefecture, President and CEO: Kotaro Sawada), and after receiving an order from a customer on ZOZOTOWN, at least 1. By using a made-to-order manufacturing system that starts with the first garment, we are able to offer a wide variety of products, with over 180 types of pants available at the time of brand launch.
[Image 1: https://prtimes.jp/i/9786/715/resize/d9786-715-735fa8a5cf35f577fe91-0.jpg&s3=9786-715-b1745ddaed50212090bead80c4306fef-1600×900.jpg] About Apo(s)ture
In a posture, there is (s) = style.
way of thinking, behavior, and life path.
Style is created from things that are different for each person. That’s why clothes are for you, not for you.
Find and cultivate each style together,
Become a part of that person.
Nano Universe and ZOZOTOWN collaborate,
Launched this spring as a new brand that is completely made to order. Brand launch date
Friday, March 29, 2024
Special page URL
https://zozo.jp/event/aposture/
*Product release from noon on Friday, March 29th
Brand movie URL
https://www.youtube.com/watch?v=SUi07wYTQps
About Apo(s)ture/ZOZOTOWN limited items (some)
[Image 2: https://prtimes.jp/i/9786/715/resize/d9786-715-3e9b531fbf728569ab05-1.jpg&s3=9786-715-ad211bbdbf55b10aaceeac3756bae7fc-1600×900.jpg] (from top left)
ARIA-002/Satin Stretch Baker Wide Pants: ¥8,910 (tax included) JOHAN-005/Calze three tuck tapered pants: ¥9,350 (tax included) ARIA-005/Water repellent nylon high waist wide pants: ¥8,580 (tax included) KYLE-001/Heathered twill peach slim pants: ¥9,680 (tax included) (from bottom left)
LUCAS-005/Multi-functional typewriter wide jogger pants: ¥8,800 (tax included) NANCY-002/Chino stretch high waist skinny pants: ¥8,250 (tax included) NORAH-002/Satin stretch tapered pants: ¥8,250 (tax included) PETE-004/Chino ankle skinny pants: ¥7,700 (tax included)
Regarding sales of Yosuke Kubozuka x Apo(s)ture collaboration items Along with the brand launch, items created in collaboration with Apo(s)ture and actor Yosuke Kubozuka will be available for order exclusively at ZOZOTOWN from March 29th (Friday) to April 14th (Sunday). This time, we will be selling a total of 6 types of pants that Yosuke Kubozuka carefully selected silhouettes and materials for this project. In addition, on the special page, we will publish an interview with Yosuke Kubozuka about the commitment and thoughts put into creating items for this project. Furthermore, as a special project, we will hold a campaign where you can win “pants with Yosuke Kubozuka’s autograph and message” by lottery.
Order sales period
Friday, March 29, 2024, noon to Sunday, April 14, 2024, 23:59 Special page URL
https://zozo.jp/event/aposture/yosukekubozuka/
*Site will be released from noon on Friday, March 29th
The Special Event
From noon on March 29th (Friday) to April 4th (Thursday) 23:59, 4 people will be chosen at random from among those who follow ZOZOTOWN Official X (formerly Twitter) and repost the specified post. We will give away “pants with Yosuke Kubozuka’s autograph and message.” Please check the special page for details and notes on how to apply, application conditions, etc.
About Yosuke Kubozuka x Apo(s)ture/ZOZOTOWN limited items (some)
[Image 3: https://prtimes.jp/i/9786/715/resize/d9786-715-9ce1d2119fbad750407b-2.jpg&s3=9786-715-9fffe0a5fa968ea5f2c2479ed9ed8f3d-1600×900.jpg] (from top left)
[Yosuke Kubozuka x Apo(s)ture] PETE/stretch denim piping skinny pants: ¥12,100 (tax included)
[Yosuke Kubozuka x Apo(s)ture] PETE/Stretch chino piping skinny pants: ¥12,100 (tax included)
[Yosuke Kubozuka x Apo(s)ture] THOM/Denim side line straight pants: ¥11,550 (tax included)
(from bottom left)
[Yosuke Kubozuka x Apo(s)ture] THOM/Chino side line straight pants: ¥11,550 (tax included)
[Yosuke Kubozuka x Apo(s)ture] LUCAS/Denim piping easy wide pants: ¥13,200 (tax included)
[Yosuke Kubozuka x Apo(s)ture] LUCAS/Chino piping easy wide pants: ¥13,200 (tax included)
Comments from each company
Satoshi Kondo, Head of Marketing Section, Nano Universe Division, TSI Co., Ltd. We are now launching a new brand, Apo(s)ture, under the Made by ZOZO brand provided by ZOZO.
I have been working with ZOZO for over ten years, and I am very happy to be able to tackle fashion together in a new way.
With a rich product lineup that was difficult to achieve with the existing business structure, and a focus on tastes different from those of Nano Universe, we aim to create a style that each individual will continue to love and be confident in, with a focus on “you” rather than “you”. This is a brand that aims to create a world where people can reach “. We will promote our initiatives while valuing both elements that change with the times, such as the structure and environment, and elements that do not change, such as the fun and joy of clothes.
ZOZO Co., Ltd. Brand Sales Division Production Planning Department Block Manager Wataru Tonomura
We are very happy that Nano Universe and Made by ZOZO have been able to create a new brand called Apo(s)ture together. I believe that Apo(s)ture’s attitude of focusing on “you” rather than “you” is a word that expands the possibilities so that all customers can enjoy fashion. We are very honored that a brand that conveys this feeling has taken advantage of Made by ZOZO’s ability to offer a wide variety of products without the risk of unsold items. We believe that you will definitely find the item you like, and we strive to send our products to as many people as possible.
We will continue to cooperate with Nano Universe. We will continue to evolve Made by ZOZO’s made-to-order manufacturing system and support the production of a wide range of items for brands, in an effort to help each individual achieve a look that suits them.
About Made by ZOZO
“Made by ZOZO” is ZOZO’s production support platform that aims to eliminate inventory risk for fashion brands. The supply chain is digitally integrated from product planning and design to procurement, production, logistics, and sales. ZOZO’s unique system allows products with different designs to be produced in parallel, allowing customers to place orders on ZOZOTOWN. Once we receive your order, we will begin producing at least one item, and ship the item within 10 days at the earliest. By using the power of technology to change from “make and then sell” to “sell and then make”, brands can sell with zero inventory risk (*), that is, zero risk of unsold items due to excess inventory, and can increase product variation. It is possible to have a wide variety. Together with brands, we will use the power of technology to update the structure of the fashion industry to a more sustainable one.
*Excluding cases of proper quantity production or cases of returns due to customer circumstances.
For more information on TSI Co., Ltd. and ZOZO Co., Ltd.’s Made by ZOZO initiative, please also refer to the interview article below. Supporting the brand’s challenge with “Made by ZOZO”. Tackling the issue of overproduction with a make-to-order platform
https://corp.zozo.com/integratedreport/interview/interview03/ [Contact information regarding this matter]
TSI Holdings Co., Ltd. Finance/Public Relations IR Division (Public Relations) TEL:03-5785-6412
https://www.tsi-holdings.com
More details about this release:
https://prtimes.jp/main/html/rd/p/000000715.000009786.html