Yokohama Bay Sheraton Hotel & Towers
A new student-designed plan is born from Yokohama Bay Sheraton Hotel & Towers x Kanagawa University industry-academia collaboration project “A journey of gratitude ~ The gift of time to loved ones ~” A stay plan that conveys the feeling of “thank you” at life milestones. Sales start from Monday, March 25, 2024
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Yokohama Bay Sheraton Hotel & Towers is part of an industry-academia collaboration project with Kanagawa University, located near Yokohama Station, and is co-planning a stay plan with Kanagawa University students called “A Trip of Gratitude – A Gift for Your Loved Ones.” Sales will begin on Monday, March 25, 2024.
This project started in May 2023 after a lecture on hotel business given by Tetsuya Ishihara, general manager of the Yokohama Bay Sheraton Hotel, at the same university’s School of Global Japanese Studies, Department of International Cultural Exchange. Among the large number of lecture participants, four students enrolled in Professor Noriko Takai’s seminar and deepened their learning about tourism behavior theory.In order to explore corporate issues, they first learned about hotel products through hotel tours and
accommodation experiences. We begin our activities by deepening our understanding of Placing importance on posing issues with free ideas from the students’ perspective, they held numerous brainstorming and meetings with hotel staff, enumerating hypotheses and ideas. The theme was “I want to increase the rate of accommodation occupancy among generations.” Therefore, with the aim of encouraging the use of hotels for students of the same generation as the students
participating in the project, we have developed a stay plan that captures the needs of young people, which will further revitalize the use of tourism around the hotels and increase collaboration with the local community. It took about half a year to commercialize it. Focusing on the fact that “opportunities to say ‘thank you’ have decreased since we became adults,” we decided to take this opportunity to express our gratitude to our loved ones, coinciding with the graduation season in early spring and the start of a new life. This plan has a message from a student’s perspective: “Why don’t you do it?”, and the purpose of this plan is to give the gift of special “time” at a hotel to parents and loved ones who live far away. Before your stay, you can send an invitation from the hotel to your loved ones, create a special moment to talk about memories at the bar or lounge, or even enjoy a stroll in Yokohama, where you spent your student days, as a “milestone in your life” as a parent and child. This is an accommodation plan.
[Image 1: https://prtimes.jp/i/55839/173/resize/d55839-173-22a7672ac8eee0d2764e-0.jpg&s3=55839-173-a7f1b30a7d5b358e264ac1a94c8a1a8d-2364×1576.jpg] The final presentation was held at the Yokohama Bay Sheraton Hotel, and members of the Kanagawa University seminar and members of the Social Cooperation Department also participated.
[Trip of gratitude ~Gift for loved ones~ Accommodation plan overview] ■Period: March 25, 2024 (Monday) to October 31, 2024 (Thursday) ■Price: 1 night plan with breakfast starting from 26,565 yen ※Price per person for 2 people in 1 room
■Guest rooms: Club floor (24-27F) where you can spend a quality and relaxing time
Club lounge where you can relax and access to sports club. ≪Plan contents≫
■At the main bar “Bay West” or the sky lounge “Bay View”
Cocktail (1 drink per person) / Commemorative photo (with hotel photo frame) ■Special invitation from the hotel
■Petit bouquet in your room
■Options: Various tickets available to help you explore Yokohama (YOKOHAMA AIR CABIN (Urban Ropeway) / Minato Burari Ticket (Bus/Subway 1-day Pass) / Sea Bus (Water Bus), etc.
[Image 2: https://prtimes.jp/i/55839/173/resize/d55839-173-5066b72283647c8eb350-1.jpg&s3=55839-173-d10715e60f08451a30c5a011dc34b2e9-3900×2600.jpg] Many students attended the lecture by General Manager Ishihara, which sparked the project.
[Image 3: https://prtimes.jp/i/55839/173/resize/d55839-173-d7f533544143a9151179-2.jpg&s3=55839-173-b4a62dae93dfe7d40599eec0f81e2240-1479×986.jpg] Meeting between hotel staff and students at Kanagawa University
[Image 4: https://prtimes.jp/i/55839/173/resize/d55839-173-0761f396192df13c7488-3.png&s3=55839-173-2d9f1df77cf76ea20c9108d5329fe283-1646×838.png ]
Created a plan with four students (Ririka Kayama, Miei Komatsu, Miu Tanaka, and Kanako Hatakeyama) through hotel tours, accommodation, and experiences at the Sky Lounge Bay View.
[Image 5: https://prtimes.jp/i/55839/173/resize/d55839-173-6804d6081cca6f55473b-4.jpg&s3=55839-173-14b1410b368a4b265f142d92e37c3058-3900×2600.jpg] Final presentation at the hotel
[Image 6: https://prtimes.jp/i/55839/173/resize/d55839-173-d795de7eadabad8f3730-5.jpg&s3=55839-173-ed3c92f9651d9a7c7625efaa9f335d4c-2166×1444.jpg] 4 students from Takai Seminar who participated
[Image 7: https://prtimes.jp/i/55839/173/resize/d55839-173-8cd652e998ee87353c5c-6.jpg&s3=55839-173-409e02acdfc34cb8250bc7d20f2b324b-2000×1333.jpg] Guest room where parents and children can relax
[Image 8: https://prtimes.jp/i/55839/173/resize/d55839-173-a2c918a28706aef2d36a-7.jpg&s3=55839-173-0641663218e7f726cbc7b616193cbd27-2000×1333.jpg] A moment of conversation in the club lounge
[Image 9: https://prtimes.jp/i/55839/173/resize/d55839-173-697a0b053acb956b3bcc-8.jpg&s3=55839-173-8e923073550eff948eff383760f5e320-3900×2600.jpg] Adult time while looking at the night view at the sky lounge “Bay View” remarks:
*Prices listed include service charge (15%) and tax.
*Please check the hotel official website for the latest information. https://ybsh.sotetsu-hotels.com/
※The photograph is an image.
[Reservations and inquiries from customers]
Accommodation reservation 045-411-1133 (10:00-18:00)
URL: https://www.marriott.com/ja/offers/heartwarming-gift-to-your-love-one-off-98601/tyoys-yokohama-bay-sheraton-hotel-and-towers
[Image 10: https://prtimes.jp/i/55839/173/resize/d55839-173-706ced1fa8ec66dcaf25-9.jpg&s3=55839-173-ac0ea8b9400d106cd34f9649195283b3-1532×250.jpg] Founded in 1928. A comprehensive university with approximately 18,000 students, 11 faculties in liberal arts and science and engineering, and 8 graduate schools. As a “base of knowledge,” we promote research that contributes to the development and stability of future society, utilize research results in education, and give back to society through industry-academia collaboration and extension projects. Currently, we are promoting various reforms with an eye on the 100th anniversary of our founding in 2028 and the era beyond.
[Image 11: https://prtimes.jp/i/55839/173/resize/d55839-173-878e3381801e6659784c-10.jpg&s3=55839-173-91dd7276a8608274a6148235a3136cb5-362×362.jpg] [Professor Noriko Takai]
Professor, Faculty of International Japanese Studies, Kanagawa University, specializing in tourism behavior theory.
After graduating from Doshisha University’s Faculty of Law in 1987, he worked for Mitsui & Co., Ltd., where he was in charge of downstream business in the cross-departmental new business development
department, before moving to England in 1993 to study international tourism at a British graduate school. University of Surrey (Master’s degree), University of Reading (Ph.D.), full-time lecturer at Hyosung International University, UK, full-time lecturer at International University Graduate School of International Management, associate professor/professor at Bunkyo University’s School of International Studies. After that, he assumed his current position in April 2020. Since 2017, he has served as a commentator on NHK’s long-running program “Cool Japan Discovery! Cool Japan”.
[Table 2: https://prtimes.jp/data/corp/55839/table/173_1_41ec3f610c394bb4d0004b44f2520b24.jpg]
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