visumo adopted as a styling utilization tool in the content of “Zoff” new 3DWEB fitting service
*View in browser* *visumo Co., Ltd.*
Press release: March 27, 2024
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visumo adopted as a styling utilization tool in the content of “Zoff” new 3DWEB fitting service
visumo Co., Ltd. (Shibuya-ku, Tokyo, CEO Jun Inoue) provides the visual marketing platform “visumo.”
We are pleased to announce the launch of EASee Zoff, a service that allows you to easily try on products from the glasses brand Zoff online, operated by Intermestic Co., Ltd.
We are pleased to announce that “visumo snap” has been implemented as a styling utilization tool within “Virtual Fitting”.
・What is “EASee Zoff Virtual Fitting”?
“EASee Zoff Virtual” is a 3DWEB fitting service.
“Fitting” allows you to easily try on clothes online. Just select your favorite frame and lens color and use the LIVE camera to move your face to see how you will wear it from various angles in real time.
In the past, glasses were primarily used as a “medical device” to correct people’s vision, but today their role is changing as a “fashion item.” At Intermestic, whose message is “From “a presence that eliminates negatives” to “a presence that turns negatives into positives”, we are committed to the possibility of enriching people’s feelings and lives, not limited to what we see and fascinate. We believe that there is value hidden in glasses, and we are working to expand that potential through our glasses brand “Zoff.”
We believed that there was a lack of realistic fitting experiences in the web customer service field.
Therefore, in this “EASee Zoff Virtual Fitting”, we will introduce “Live By providing all functions, video functions, and photo functions, we have created a more realistic trying-on experience and an opportunity for many people to try it out.
・Use existing staff styling
In addition, Zoff official online store (https://www.zoff.co.jp) is available at “visumo snap”.
) We have expanded the styling submission content of each store staff to “EASee Zoff Virtual Fitting”.
You can select your favorite item and try it on from the styling images of the “Zoff Staff Collection,” where Zoff staff selects your favorite eyewear from a professional perspective. By implementing the styling function, users can expect a serendipity encounter with glasses.
・Realize a purchasing experience unique to the web
“EASee Zoff Virtual
In implementing “Fitting”, we were conscious of the flow so that the seamless experience from trying on to purchasing that can only be achieved in-store can also be realized on the web, creating a more realistic trying-on experience.
On the official online store, there are many cases of users purchasing through styling, so “EASee Zoff Virtual
We aim to provide the same experience value with “Fitting”.
* [Comment from Intermestic Co., Ltd. representative] *
This time “EASee Zoff Virtual
In order to implement “Fitting”, we collaborated with visumo in order to pursue Zoff’s uniqueness among eyewear fitting services in Japan. We needed a rich search path to lead to a purchasing decision during the experience of trying on products. We were able to create a new experience value where you can easily view styling photos virtually and try on glasses that match the styling.
・About the visual marketing platform “visumo”
visumo is a visual marketing platform that centrally manages visual data that enhances branding and product appeal. It has been
implemented by over 700 companies in Japan, and includes functions that utilize UGC (*) on Instagram, functions that utilize video data from YouTube and other sites as owned media, and functions that utilize staff resources to enhance content posting. , provides services that enhance digital customer service on business websites. (*)UGC: Abbreviation for User Generated Content
1. Utilize UGC, official posts, ambassador posts, etc. on Instagram “visumo social”
2. “visumo video” promotes video commerce on e-commerce sites 3. “visumo snap”, a dedicated tool for ambassadors and staff to post We continue to develop services with the vision of enabling DX promotion through technology amidst a shortage of digital human resources. Nowadays, rich content is increasing due to the spread and evolution of smartphone devices and the development of network infrastructure.We believe in the customer experience that is created not only by “reading” but also by unconsciously “seeing” and promoting the next generation of visual marketing. doing.
*Company names and product/service names mentioned in this press release are trademarks or registered trademarks of each company. ■visumo service introduction site
https://visumo.asia/