Benex Co., Ltd.
Breaking away from the image of Japanese people being bad at rest, Benex announces “9 Declarations that will change the common sense of rest”
A web commercial about Ayako Imoto’s secret to staying healthy is also available now.
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Benex Co., Ltd. (location: Atsugi City, Kanagawa Prefecture, Representative Director: Taichi Nakamura, hereinafter referred to as the Company), which develops, manufactures, and sells “recovery wear” exclusively for rest, supports everyone who works hard every day with “rest”. As part of the “Recover with Benex” project, which was started with the aim of
Additionally, a web commercial featuring the celebrity Ayako Imoto, who has recently been appointed as our brand ambassador, “Imoto, do your best, get tired, recover!” will be released on our official website from Friday, March 22, 2024. did.
Don’t let people say “Japanese people aren’t good at resting” anymore! Benex announces “9 Declarations that will change the common sense of rest”
Our company was founded in 2005, focusing on “rest”, which is one of the three elements for health: “exercise”, “nutrition”, and “rest”, which is necessary for improving performance. Based on the brand message “Changing the common sense of rest around the world,” we wear products using “PHT (Platinum Harmonized Technology)”, which incorporates proprietary minerals such as nanoplatinum into each fiber. We have developed products and services such as developing “recovery wear” specifically for rest that supports high-quality rest. Approximately 80% of Japanese people feel “tired” these days. Despite living a busy life with work, housework, and childcare, and despite continuing to work hard, we are unable to properly take a break, so our company has created a new word, “recovery”, which means “to take a break.” We started the “Recover with Benex” project with the keyword “Recover with Benex”. We would like to take this opportunity to tell people that they do not just think of sleeping as “rest”, but that there are various ways to “rest” that suit each lifestyle. Therefore, this time, we have revamped the conventional way of thinking that tends to make people feel guilty about “rest” and the “common sense of rest of the old generation” as a “new common sense of rest” that we consider. By announcing the “9 Declaration,” we will create an opportunity for everyone to make their daily lives better. We will continue to propose solutions through various information dissemination and activities.
[Image 1: https://prtimes.jp/i/65392/180/resize/d65392-180-643cfde8384b89d9b1fb-0.jpg&s3=65392-180-4e286612dfa823321a6e1365f2579c0d-1280×720.jpg] We will continue to disseminate information on future new initiatives on our official website and social media.
A web commercial is now available that explores the secret to Ayako Imoto’s energy as she balances work and motherhood.
Ayako Imoto has a busy life, working on multiple locations such as variety shows and dramas, as well as filming on location both domestically and internationally. At home, as a mother of one child, she is active every day, struggling with housework and childcare. The secret to Mr. Imoto’s continued strength and energy is that he has been using Benex Recovery Wear, which he has been using for 10 years and which supports high-quality rest, because he is “recovering.” I am exhausted from working hard and raising children every day. If you get tired, recover with “Benex Recovery Wear”. I’ll try again when I recover. This web commercial is filled with Imoto’s “recovery” technique, which involves incorporating habits that allow you to properly rest your mind and body even in your busy daily life, and connecting it to your next vitality.
[Image 2: https://prtimes.jp/i/65392/180/resize/d65392-180-9ca59486429ffd835826-1.jpg&s3=65392-180-5cc14705758f50386aad3eabbdc5eba6-1280×720.jpg] About web commercials
◆Title: “Imoto, do your best, get tired, recover!”
30 seconds version https://youtu.be/7UUE7terk-U?si=Gg5E9y1EvYW1oIUH 15 seconds version https://youtu.be/r5R0T8l-NU4?si=waeA1dDHH66Yah31 ◆Release date: Friday, March 22, 2024
◆Ayako Imoto profile
In 2007, passed the audition for NTV’s “Itte Q to the End of the World!”. Since then, he has been active in a wide range of fields, including radio and drama. He also writes essays such as “Yokan Biyori” and “Germany from the Shelf”. In her private life, she got married in 2019, gave birth in 2021, and is struggling every day as a mother of one child.
◆Introducing the Benex recovery wear worn by Ayako Imoto
“STANDARD DRY+”《General medical device notification completed product》 This recovery wear uses the same fabric as Benex’s popular standard series “STANDARD DRY”, but has a simple yet new design with details that enhance your style. The fabric is moisture-absorbent,
quick-drying, and has high elasticity, making it perfect for any relaxing occasion and keeping you comfortable all year round. Thanks to the blood circulation promoting effect of PHT, it is a recovery wear that can be expected to recover from the physical and mental fatigue caused by working hard every day by simply putting it on and resting, as well as improving stiffness in the shoulders, lower back, and muscles.
https://store.venex-j.co.jp/lp/standard_dry_plus/
[Image 3: https://prtimes.jp/i/65392/180/resize/d65392-180-8cdfbbac492525baf33f-2.jpg&s3=65392-180-dc89405ac014c62da12a2934eaa5a20d-1971×1314.jpg] “Recovery Move” 《Some products: General medical device notification completed products》 3/21 Release!
This new product was just released on March 21, 2024, with the idea that sleeping is not the only way to “rest”, but you can also incorporate “rest” into your travel time and spend your time effectively.
Recovery wear for traveling time, made of a “fluffy and light” fabric that has just the right amount of flesh, yet you can feel it as soon as you pick it up. The soft stretch makes it easy to move around, and the cardboard structure has a chewy feel. The smart design is studded with Benex Orange, and the design is comfortable on the skin, with a highly convenient recovery specification, so you can comfortably take a break during your travels.
https://store.venex-j.co.jp/lp/recovery-move/
[Image 4: https://prtimes.jp/i/65392/180/resize/d65392-180-ba0ff240f3d47f45df63-2.jpg&s3=65392-180-93f1bdcb30680e788a8150905acfd8a5-3900×2114.jpg] “COMFORT COOL” 《Summer Limited Series》 4/20 Coming Soon!
This summer-limited “Recovery Wear” features an elegant luster and smooth touch, made with pique material that has excellent
breathability and a “cool to the touch” function that feels cool to the touch. It has water absorption and moisture wicking properties, so you can stay comfortable even in the summer.
Scheduled to be released on Saturday, April 20th in 2024. Details will be announced at a later date.
[Image 5: https://prtimes.jp/i/65392/180/resize/d65392-180-758447352f71668e4229-2.jpg&s3=65392-180-b4c3eb241f63919b1dabb4b1a3395566-1836×1224.jpg] [About Benex]
Among the three major elements for health: exercise, nutrition, and rest, we focus on rest, which is necessary to improve performance. We develop, manufacture, and sell “recovery wear” exclusively for use during rest. The company was founded as a nursing care product manufacturer that developed and sold “bedsore prevention mattresses.” Currently, we are developing products related to recovery based on the idea of care.
Based on the concept of “maximizing the self-healing power inherent in humans,” “Recovery Wear” was created through an
industry-academia-public collaboration project with Tokai University, Kanagawa Prefecture, and our company. Developed with an emphasis on comfort and safety, it was released in February 2010 as “wear for rest” and has since been used by many people, including Japanese national team athletes and other sports professionals, to help recover from fatigue and sleep soundly. . Currently, we have a wide range of products and sell them at major department stores and online shops nationwide. It has become a hit product with cumulative sales of 1.75 million units (as of the end of February 2024).
Benex Recovery Wear was the first Japanese company to win a gold medal at ISPO, the world’s largest sporting goods trade show held in Germany in 2013. In addition, in September 2018, we launched “wear for exclusive use during rest” to promote the improvement of Mibyo among prefectural residents and to expand the market for the Mibyou industry. We have also been certified as Kanagawa Prefecture’s ME-BYO BRAND, which certifies certain excellent products and services. The following year, in 2019, we received the 7th Health Care Award from the Japanese Society of Health Care Medicine, which is given to companies, organizations, etc. that develop, produce, and sell products that are useful in health care.
-Evaluation of “Benex Recoveryware”-
Sports: 2013 “ISPO” Gold Award Winner
Society: Certified as “ME-BYO BRAND” in 2018
Health: 2019 “Health and Medical Award” winner
■Two mechanisms that support “Recoveryware”
[Image 6: https://prtimes.jp/i/65392/180/resize/d65392-180-9538e734554d5c185a91-5.jpg&s3=65392-180-4ce4eb7d054d57e9cd14a905c9ea4311-720×832.jpg] 1. Special fiber “PHT (Platinum Harmonized Technology)”
Polyester “PHT” fibers were developed by using our proprietary cutting-edge technology to knead minerals such as nanoplatinum (patented name: DPV576) into each fiber. “Recovery wear” made using this “PHT” gently wraps the body during rest, creates an environment where physical strength can be easily recovered, and supports “rest” of the mind and body.
2. Specifications and design pursue comfort during rest.
The non-compression design does not constrict your body and provides a relaxed fit. We are particular about the materials, stitching, and cutting, and strive to provide a relaxed fit that will not put unnecessary stress on your body in all kinds of recreational situations, such as while sleeping, relaxing at home, after playing sports, or while on the move. Masu.
[Overview of Benex Co., Ltd.]
Corporate name: Benex Co., Ltd.
Representative: Representative Director Taichi Nakamura
Address: 4th floor, Asaoka Building, 4-4-13 Nakamachi, Atsugi City, Kanagawa Prefecture 243-0018
Phone: 046-200-9288
Established: September 30, 2005
Business content: Development, manufacturing, and sales of recovery support products
Recovery-related research, awareness activities, services, development, etc. Homepage: https://www.venex-j.co.jp/
Benex is an official partner of “JAPAN BASE”.
[Image 7: https://prtimes.jp/i/65392/180/resize/d65392-180-55e067130607bce2f368-6.jpg&s3=65392-180-7db3c53102ee58dac68d0643952b7e61-871×345.jpg] Inquiries regarding this release
Benex Co., Ltd. Brand Management Department
Person in charge: Toyoshima (mobile: 080-7975-5579) / Shimoyama (mobile: 080-7296-9553)
TEL: 046-200-9288 FAX: 046-200-9368
e-mail：commprodept@venex-j.co.jp
More details about this release:
https://prtimes.jp/main/html/rd/p/000000180.000065392.html