Marketing Partner Co., Ltd.
《POCHI》New release of “POCHI The Dog Food Aging Care Senior” A low-phosphorus senior food that can be started from age 3, the beginning of middle age (conforms to AAFCO and FEDIAF Comprehensive Nutrition Food Standards)
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Premium dog food specialty store/mail order “POCHI” (Management: Marketing Partner Co., Ltd., Head office location: Shinjuku-ku, Tokyo, President and CEO: Shinji Gonda, Tel: 03-6772-8194, https://www .pochi.co.jp/) is a senior food that can be started from the age of 3, and is designed to be low in phosphorus, uses fresh meat, and contains 11 health-maintaining ingredients that you’ll want to start using before problems arise. We will launch a new comprehensive nutritional food dry food series for dogs from March 26th, “POCHI The Dog Food Aging Care Senior” series.
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Delicious and forever
Since 2020, we have been selling the “POCHI The Dog Food Aging Care” series, a new concept senior food that can be started at the age of 3, the entrance to middle age. It has been upgraded to “POCHI The Dog Food Aging Care Senior” and is now available.
As we grow older, we are more likely to face various health problems. Still, I want my dogs, who I feel like my children, to stay healthy forever. That’s why we kept the original 11 types of health
maintenance support ingredients, but enhanced MCT oil and lactic acid bacteria, and upgraded it to a low phosphorus recipe in pursuit of long-term dog health maintenance.
“POCHI The Dog Food Aging Care Senior”, which can be used as an anti-aging care that you want to start as early as 3 years old, is a dog food that will help you live forever with your dog.
Delicious using fresh raw meat, low calorie, low fat, low phosphorus design* Seniors are at increased risk of developing kidney problems, but by eating a diet low in phosphorus, you can ease the burden on your kidneys. The “POCHI The Dog Food Aging Care Senior” series uses fresh raw meat (fish) and maintains a protein content of 30%, meeting the standards for a comprehensive nutritional food, while the phosphorus content is lower than the comprehensive nutritional food standards. Achieved the lowest value (0.5% to 0.55%). It has the same delicious taste and is gentle on the kidneys so you can continue to eat it as a daily meal.
*Comparison of in-house dog food
Contains MCT oil, which is useful for diet and cognitive function. Medium chain fatty acids (MCT oil) are attracting attention in the human diet as a diet food. MCT oil has a shorter absorption route than other oils, and is said to be useful for dieting because it is not directly digested and stored in the liver. In addition, MCT oil can quickly replenish energy, making it a recommended oil for replenishing energy during medical treatment, especially when suffering from kidney failure. It is also said that cognitive function declines due to a lack of energy in the brain, but MCT oil is said to produce 10 times more ketone bodies, which are the brain’s energy source, than regular oils.
Increased amount of antioxidant ingredients, “EPA/DAH” to maintain brain health
In addition to the conventional salmon oil, we have added sardine oil in a new formulation, which acts as an antioxidant component that decreases with age, and in order to maintain brain health, in a higher amount than before.
Contains lactic acid bacteria that are good for stomach health In consideration of maintaining the health of the stomach, which tends to change with age, we have newly added bacteria faecalis that helps improve the intestinal environment.
Contains plenty of 11 types of health maintenance ingredients Contains 11 types of health maintenance ingredients for joints, immunity, weight, heart, eyes, stomach, urinary tract, skin and coat, etc.
[Image 2: https://prtimes.jp/i/11627/140/resize/d11627-140-29f417bee01916101f2d-1.jpg&s3=11627-140-0b9b78b495add381a1ea93f14e4f289e-1147×701.jpg] 1. Green-lipped mussel, MSM, Boswellia…Supports healthy joints 2. β-glucan…maintains immunity
3. Hemp seeds: An ingredient that is attracting attention as a superfood (healthy ingredient) mainly in Europe and America
4.L-cartinine…Low fat and low calorie to support weight maintenance 5.Cranberry…Maintaining the health of the lower urinary tract 6. Probiotics, prebiotics…Maintaining stomach health
7. Salmon oil, sardine oil, borage oil…antioxidant ingredients 8. Lutein…Maintaining eye health
9. Taurine…maintains heart health
10. Omega-3 fatty acids…maintains healthy skin and coat
11. Blend herbs…13 types included
“POCHI The Dog Food Aging Care Senior” lineup (50g, 1kg, 3kg)
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[Image 4: https://prtimes.jp/i/11627/140/resize/d11627-140-feda97c7c5dbfdd58f37-3.jpg&s3=11627-140-b8c96aac943ea32c6e55334f442541fb-1045×525.jpg]
[Image 5: https://prtimes.jp/i/11627/140/resize/d11627-140-0d28a7ba299a2a966d7f-4.jpg&s3=11627-140-39405da2222880794a0f44b69197847e-1093×506.jpg] Perfect nutritional balance whether eaten as is or with toppings
[Image 6: https://prtimes.jp/i/11627/140/resize/d11627-140-e8658d1ebce84a3b46be-5.jpg&s3=11627-140-23e012581af4b32ebc1617bc501a9e8d-310×450.jpg] “POCHI The Dog Food Aging Care Senior” has a “topping friendly” design that allows you to enjoy toppings. Topping Friendly (R) is an ideal specification that allows you to enjoy toppings, making it possible to enjoy delicious meals every day. With POCHI The Dog Food, which has just the right amount of meat and is low in fat and calories, you can easily create a custom food that suits your dog’s personality from a wide variety of toppings.
*Our website introduces recipes for toppings that will enhance the enjoyment of eating without disrupting the nutritional balance. https://www.pochi.co.jp/ext/magazine/recipe/index.html
Product overview
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[Image 8: https://prtimes.jp/i/11627/140/resize/d11627-140-68dc06cd522e16216b8d-7.jpg&s3=11627-140-5287366fd300714db59146f8e7ba0949-1250×760.jpg]
[Image 9: https://prtimes.jp/i/11627/140/resize/d11627-140-d41be6108486b8c54778-8.jpg&s3=11627-140-868367a4d66407d821c7466fbfed3ebb-1250×722.jpg] Release commemorative campaign
■《Release commemorative campaign 1》
“50g trial gift for dry food purchasers”
From March 26th, we will be giving away “Wild Salmon,” “3 Types of Porto,” and “Rum” on a weekly basis (limited to the first 500 each time).
■《Release Commemoration Campaign 2》
“POCHI The Dog Food Aging Care Senior Trial Set Special Sale” The regular price is 550 yen (tax included), but it will be sold for 500 yen (tax included) (limited quantity of 500 sets).
*If you are using POCHI (Pochi’s Happiness) for the first time, please register as a member and receive free shipping for the first time. Release commemorative campaign page
https://www.pochi.co.jp/ext/campaign/thedogfood_campaign.html website
・POCHI The Dog Food Aging Care Senior Series
https://www.pochi.co.jp/ext/the-dogfood-agingcare.html
・Premium dog food specialty store ・Mail order “Pochi no Happiness” official website
https://www.pochi.co.jp/
More details about this release:
https://prtimes.jp/main/html/rd/p/000000140.000011627.html