[SISI Co., Ltd.] “SISI” raised funds through third-party allotment of capital
*View in browser* *SISI Co., Ltd.*
Press release: March 27, 2024
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“SISI” raises funds through third-party allotment of capital “SISI” (Headquarters: Shibuya-ku, Tokyo, Representative Director: Mika Sawada, hereinafter referred to as the Company), which plans, manufactures, and sells beauty products based on remote skin analysis services, is a subsidiary of DG Co., Ltd.
Daiwa Ventures (Headquarters: Shibuya-ku, Tokyo, Representative Directors: Masato Okuma, Toyo Abe), PARAMOUNT BED Healthcare Fund (Headquarters: Koto-ku, Tokyo, Representative Director and President Kimura Tomohiko), DIMENSION Co., Ltd. (Headquarters: Minato-ku, Tokyo, President and Representative Director: Takamitsu Miyamune), Chugin Capital Partners Co., Ltd.
(Headquarters: Okayama City, Okayama Prefecture, Representative Director Eiki Kobashi) raised funds through a third-party allotment of capital.
■Purpose of funding
Based on the vision of “Continuing to innovate beauty and provide a better life,” we will accelerate the growth of existing businesses by improving customer experience, expanding products, and expanding distribution channels, and will invest in new businesses related to health. I will continue to do so. We will also utilize the information in our recruitment activities and to strengthen our organization. ■What is remote skin analysis service SISI LAB?
“SISI
LAB is a remote skin analysis service that can be performed at home by experts. There are approximately 40 trillion analysis results, allowing you to truly understand your skin. When you regularly purchase SISI products, a skin diagnosis kit will be included. Once skin section data is collected using three kits and sent back, an expert will conduct a full-scale skin analysis. You can check the results on your My Page and receive skin care advice. We perform a full-fledged skin analysis focusing on eight items. SISI
At LAB, we will propose optimal products based on skin analysis results and jointly develop products with users who have skin concerns.
■Message from Mika Sawada, CEO of SISI
SISI is a beauty and wellness brand that focuses on customers’ lifestyle habits and develops products based on plant and science ideas. We reconsider beauty from the perspective of the habits of modern people who spend their days in a hurry, and solve not only the root of the skin, but also problems related to the skin one by one. By combining the power of plant-derived ingredients from around the world with the power of science, we develop power items that bring unique surprises.
This spring, we have renewed SISI’s brand message. We will continue to work hard to deliver the “SISI” moments that are reflected in our brand name to as many customers as possible.
■Investor comments
* DG Daiwa Ventures Co., Ltd. Senior Principal Yuta Sanada, Manager Yuma Nishikawa *
We are honored to continue investing in SISI from the previous round. When I first met SISI, we had just launched one main product. We thoroughly develop products that consumers want, carefully examine appeal points that address latent needs, and analyze purchasing flow lines.
We greatly appreciate the fact that we have been able to create hit products that continue in such a short period of time.
At SISI, we leverage our experience to break away from the traditional D2C model of simply selling products through an advertising model. We hope that we will be able to launch new businesses from unique new perspectives, such as personalization for the skin. DG Daiwa Ventures is confident that SISI can establish itself as a basic cosmetics brand in the global market, and will continue to provide full support.
* PARAMOUNT BED Healthcare Fund Investment Manager Shigenori Koga, Investment Manager Kaori Ito *
Paramount Bed sympathizes with SISI’s vision of “Continuing to innovate beauty and provide a better life” and hopes to contribute to the development of the industry through our experience in the healthcare field. We are deeply impressed by the outstanding leadership of Mr. Sawada and the management team, and are fully committed to supporting SISI’s success. We look forward to seeing SISI bring new innovations to the industry in the future.
* DIMENSION Co., Ltd. Business Producer Noriyuki Ito *
Continuing from our previous investment, we provided investment support to SISI, which provides high-quality products linked to skin analysis services. We are experiencing strong growth due to the strong support of our customers, both offline and online (we have expanded to more than 500 stores nationwide, including Loft), the expansion of our lineup of main products including serums, and the strengthening of the organization that supports them. .
In order to convey the company’s concept of “Think of my skin, think of me” to the world, I will provide support in whatever small way I can, such as building an organization and formulating medium- to long-term strategies.
* Chugin Capital Partners Co., Ltd. Manager Toshihiro Asahara * I am very happy to be able to participate as a member of SISI. The representative, Mr. Sawada, is from Okayama Prefecture and is deeply involved in the Okayama Innovation Project, which is a start-up and new business creation project, and local events.
Based on the core value “I think”, which is the origin of the company name, SISI We hope that SISI will continue to grow as a brand that helps people with beauty concerns by spreading the unique worldview that only Team can offer to the world. In the future, the Chugin Group will do our best to support you in realizing our mission: “Continue to innovate beauty and provide a better life.”
■Inquiries regarding recruitment
We are currently recruiting for the following positions. For more information, please contact us below.
[Recruitment position]
・Brand manager candidate
・CS (Customer Success)
・WEB/DTP designer
・Beauty advisor (beauty staff)
[Contact information]
info@shi-shi.co.jp
■We look forward to hearing from you regarding media interviews, collaborations, and alliances.
For inquiries regarding SISI coverage, collaborations and alliances, please feel free to contact us below.
[Contact information]
info@shi-shi.co.jp
■Brand overview
・Brand name: SISI
・Official website: https://sisi.tokyo/
・Instagram: @sisi.tokyo https://www.instagram.com/sisi.tokyo/ ・Facebook: @SISITokyo https://www.facebook.com/sisi.tokyo
・note: @SISI_JOURNAL https://note.com/sisi_tokyo
■Company overview
Company name: SISI Co., Ltd.
Address: NIB SHIBUYA 3F, 16-13 Sakuragaoka-cho, Shibuya-ku, Tokyo 150-0031 Representative: Representative Director Mika Sawada
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