Regarding the investment decision by Chugin Infinity Fund No. 2 in SISI Co., Ltd.
*View in browser* *The Chugoku Bank, Ltd.*
Press release: March 27, 2024
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Regarding the investment decision by Chugin Infinity Fund No. 2 in SISI Co., Ltd.
Chugin Capital Partners (9th floor, Chugin Main Store Building, 1-15-20 Marunouchi, Kita-ku, Okayama City, Representative Director) Eiki Kobashi) has been appointed as CEO of SISI Co., Ltd. (Shibuya-ku, Tokyo) by Chugin Infinity Fund No. 2, which invests in startups. We would like to inform you that we have underwritten the third-party allotment of capital by Mika Sawada (hereinafter referred to as “SISI”).
With the core value of “I think”, SISI has established the remote skin diagnosis service “SISI”.
A company that plans and manufactures products for the wellness brand “SISI”, which includes skin care products based on “LAB”.
“SISI
LAB is a remote skin analysis service provided by experts that you can receive at home. There are approximately 40 trillion analysis results, allowing you to truly understand your skin. We are already proposing optimal products based on the skin analysis results and developing joint products with users who have skin concerns.
In the four years since its founding, the company has been developing a number of best-selling products that have won numerous Best Cosmetics awards, as well as receiving the “Top Award Asia” package design award, making it a rapidly growing wellness brand. In the huge cosmetics market, SISI is expected to continue to grow significantly as a wellness brand that addresses beauty concerns.
The representative, Mr. Sawada, is also from Okayama Prefecture, and is deeply involved in the Okayama Innovation Project, which is a start-up and new business creation project, and local startup events.
In the future, the Chugin Group will do its best to support SISI in order to convey its concept of “Thinking about your skin, thinking about you too” to the world.
*1. Investment project overview *
Investee name (head office location) SISI Co., Ltd. (Shibuya-ku, Tokyo) Representative Mika Sawada
Establishment date March 2020
Business content: Planning and sales of skin care D2C brand “SISI” Our website https://sisi.tokyo/shop/base_info
Service page https://sisi.tokyo/shop
* [Comment from Mika Sawada, Representative Director of SISI Co., Ltd.] * Mika Sawada, Representative Director and CEO
Recently, Chugin Capital Partners has underwritten our capital increase through third-party allotment. As an entrepreneur from Okayama Prefecture, I am very encouraged by the participation of Chugin Capital Partners. With this capital increase, we will do our best to realize SISI’s mission of “innovating beauty and continuing to provide a better life,” creating value that will delight our customers, and further accelerating our business. I think so. * ■What is “SISI”?*
SISI is a beauty and wellness brand that focuses on customers’ lifestyle habits and develops products based on plant and science ideas. We reconsider beauty from the perspective of the habits of modern people who spend their days in a hurry, and solve not only the root cause of the skin, but also problems related to the skin one by one. By combining the power of plant-derived ingredients from around the world with the power of science, we develop power items that bring unique surprises.
Having SISI gives me strength. You will become empowered. In order to help you become that person, we will support you from the perspective of beauty through the “skin” that we will live with for the rest of our lives, and support you to value yourself.
What we create is not cosmetics, but a way of life that allows you to love yourself. I want you to be someone you can love forever. * ■Brand overview*
– Brand name: SISI
– Official website: https://sisi.tokyo/
– Instagram: @sisi.tokyo https://www.instagram.com/sisi.tokyo/ – Facebook: @SISITokyo https://www.facebook.com/sisi.tokyo – note: @SISI_JOURNAL https://note.com/sisi_tokyo
* ■Remote skin analysis service “SISI LAB” *
“SISI
LAB is a remote skin analysis service that can be performed at home by experts. There are approximately 40 trillion analysis results, allowing you to truly understand your skin. When you regularly purchase SISI products, a skin diagnosis kit will be included. Once skin section data is collected using three kits and sent back, an expert will conduct a full-scale skin analysis. You can check the results on your My Page and receive skin care advice. We perform a full-fledged skin analysis focusing on eight items, including sebum amount, fineness of skin texture, pore opening and distortion, and whether the turnover of dead skin cells is occurring correctly. SISI At LAB, we will propose optimal products based on skin analysis results and jointly develop products with users who have skin concerns.
*2. Overview of “Chugin Infinity Fund No. 2” *
Name Chugin Infinity Fund No. 2 Investment Limited Partnership Management company Chugin Capital Partners
Investors: Bank of China, Chugin Capital Partners
Total amount: 1 billion yen
Duration: Approximately 10 years
that’s all
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