WWS, the brand that originated work suits, has exceeded the previous year’s sales for 12 consecutive months!! In the fiscal year ending February 2024, sales have increased significantly by 126% and profit by 340% compared to the previous year.
*View in browser* *Oasis Lifestyle Group Co., Ltd.*
Press release: March 28, 2024
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WWS, the brand that originated work suits, has exceeded the previous year’s sales for 12 consecutive months!! In the fiscal year ending February 2024, sales have increased significantly by 126% and profit by 340% compared to the previous year.
*Aiming for record sales this year*
Oasis Lifestyle Group Co., Ltd. plans and sells the borderless wear brand “WWS” (hereinafter referred to as “WWS”), which originated in work suits.
(Location: Minato-ku, Tokyo) is *
We would like to inform you that the sales of the WWS division alone for the fiscal year ending February 2024 (March 2023 to February 2024) achieved 126% compared to last year, and operating income exceeded 340%. . *
*Both sales and profits will increase in the fiscal year ending February 2024! This year, we are aiming for the highest sales ever. * The WWS division’s non-consolidated sales* for the fiscal year ending February 2024 have achieved 126% compared to last year*, exceeding the same month of the previous year for 12 consecutive months* since March last year*
have become. Furthermore,* operating profit increased by over 340%*. The sales ratio of each channel is * EC: Directly managed stores: Corporate: Wholesale = 5:2:1:1*, * EC/Corporate sales increased by 30% compared to the previous year*, * Directly managed stores increased by approximately 60%*
It was going pretty well. The reasons for this are * Sales at the WWS Yaechika store in Tokyo Station have exceeded the previous year for 12 consecutive months since March last year *
Developing the largest directly managed POPUP ever*
However, based on the fact that we have opened limited-time directly managed stores in six locations, including Osaka and Fukuoka, over the medium to long term, we believe that suits and related items will increase due to an increase in opportunities to go out as the spread of the infectious disease subsides, and an increase in demand for business wear. This is due to the increased need for small items. International Development Center collaboration “Global Suit” Suit for faculty and staff “Sensei Suit”
Survival game suit “Survival game suit”
Businessman Takafumi Horie appointed as official model
The reason for the increase in sales is that seasonal products such as breathable summer suits and heat-retaining winter suits are being produced three times as much as the previous year. It was so successful that it was almost sold out. Furthermore, Japan’s first *Global Suit specialized for those involved in international cooperation,
We develop niche items in collaboration with other companies, such as “Sensei Suit”, a suit for school staff produced with the concept of “uniforms for teachers,” and “Survival Game Suit”, a suit for survival games, and we also collaborate with businessman Takafumi Horie. By using it as an official WWS model, we were able to acquire new customers that we could not reach before.
Won the “Makuake Award 2023” Business Impact Award
Wellness suit “Health+ suit”
Crowdfunding (hereinafter referred to as CF), which has been actively carried out in recent years, will be launched in 2022 through the support purchasing service “Makuake”.
Award 2023”, Business
Winner of the Impact Award. Furthermore, in October 2023, we entered the new field of wellness market, and developed and released the wellness suit “Health+ Suit” that has the effect of promoting blood circulation using the integrated functional mineral crystal “IFMC.” .
In March of this year, we launched a new business brand, “Macqlo,” which only sells “black x high functionality.” On March 7th, we opened a limited-time store in Shibuya Parco, and from the first day we recorded sales that were 10 times higher than expected. It has been such a huge success that all nine types of Macqlo original products sold at stores and the official online store were sold out within two weeks of the brand launch.
Macqlo Shibuya Parco store
This year, with the two pillars of WWS and Macqlo, *highest sales ever and over 300,000 pieces sold*
We aim to Furthermore, we plan to expand the number of permanent WWS directly managed stores and make a full-scale entry into the medical apparel industry, which has been highly requested by customers, mainly corporate customers.
*In-house research: July 1, 2023
* ■Development history of WWS *
Implementing company: NOVEL SECURITY
Suit farmer Masato Saito
At the time of development in 2016, the cleaning, equipment, and construction industries to which our group company, Water Works, belongs, were facing serious problems with labor shortages and a decline in the number of young workers. was forced to struggle. Therefore, as a commemorative project for our 10th anniversary, we set out to create “new workwear” that could completely change the negative image of the industry, and this was the beginning of the WWS brand. Young employees at the time said, “When I go out to eat after work, I change clothes instead of wearing my work clothes” and “It’s embarrassing to come to work in my work clothes.” The concept is “work clothes”. From this, “work clothes that look like suits” were born. In the fall of 2017, after two years of planning, we finally began full-scale implementation as internal uniforms. Sales began in March 2018 after receiving requests from various companies, including those in the same industry who saw engineers wearing WWS.
Using a uniquely developed new tough and smooth material called “Ultimex”, it can be machine washed 365 days a year, dries in a short time, is wrinkle resistant, and has high stretch for high functionality and comfort. Because it can be worn regardless of location or occasion and has a formal element, it is now used not only as work wear but also by many businessmen.
｜WWS official online store: https://www.workwearsuit.com
* ■“Black x functionality” brand “Macqlo” *
“Macqlo”, an apparel brand that handles only “black x
high-performance” items, was created to solve the problem of men choosing casual clothes. “Paint all your fashion worries in black. Based on the concept, we develop clothing that solves the problems of men in their 30s and 40s who say, “Choosing clothes is troublesome, but I’m particular about it.”
｜Macqlo official online store: https://macqlo.jp
* ■Company profile*
Company name Oasis Lifestyle Group Co., Ltd.
Representative Yuzo Sekiya
Address: 2nd floor, Aoyama Building, 1-2-3 Kita-Aoyama, Minato-ku, Tokyo 107-0061
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