Startburn Co., Ltd.
Startrail will provide Startrail PORT and FUN FAN NFT to Yasushi Nagahara’s special exhibition “Inside Time: The Encounter of Design and NFT” hosted by the DNP Cultural Promotion Foundation.
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Startbahn Co., Ltd. (Headquarters: Bunkyo-ku, Tokyo, Representative Director: Taihei Shisei, hereinafter referred to as Startbahn) is a public interest incorporated foundation, DNP Culture Promotion Foundation (Headquarters: Chuo-ku, Tokyo, Chairman: Yoshitoshi Kitajima, hereinafter referred to as DNP Culture) We will provide “Startrail PORT” to the works exhibited at Yasushi Nagahara’s special exhibition “Inside Time: The Encounter of Design and NFT” hosted by Japan Foundation). In addition, “FUN FAN NFT” will be used during the period from March 27th (Wednesday) to May 26th (Sunday), 2024.
[Image 1: https://prtimes.jp/i/16730/64/resize/d16730-64-0204db6a179484a47daf-0.png&s3=16730-64-45c11645b5285eeedb6260c82d62f35e-3000×1080.png ]
■ Yasushi Nagahara’s production background
Yasushi Nagahara is a pioneering graphic designer who has been exploring the possibilities of media and design since the 1980s, when the terms multimedia and media design were coined. He has held professorships at multiple universities, including professor at the Department of Information Design at Tama Art University, where he retired in 2023. When I was teaching, I encouraged my students to present their works in art books, but I felt that it would be a challenge to continue this as there were few opportunities for students to present their works after graduation. Therefore, we focused on NFT as a way to make art books more established, which led to our introduction to this exhibition.
This retrospective exhibition not only looks back on Nagahara’s media design practice, but also has the meaning of bridging the past and future of media. Startrail PORT, a blockchain certificate service provided by Startbahn, allows past works to be delivered to the future by preserving work information for a long time without being tampered with. FUN FAN NFT allows you to easily deliver free NFTs, and allows visitors to not only share the experience of participating in the event, but also reflect on that experience.
■ Expected effects of Startrail PORT
“Startrail PORT” is a service that allows you to issue and manage NFTs (blockchain certificates) on the blockchain infrastructure Startail. All histories of highly rare content, including works of art and crafts, can be safely recorded and managed on the blockchain, making it possible to guarantee the reliability and authenticity of the works.
Until now, it has been used to ensure the authenticity of various works and contents, including galleries, auction houses, museums, and e-commerce services.
■ Expected effects of FUN FAN NFT
FUN FAN NFT is an app that allows you to easily distribute, sell, and use NFTs as tickets in real space. By using it for visitor benefits and stamp rally measures, it will lead to improved circulation and repeat visit rate at the event. Visitors can collect digital NFTs by visiting various spots at the venue or the same venue multiple times, and when they collect, they can also receive benefits exclusive to NFT holders. Even after the event, you can use NFT to look back on the event you participated in.
Until now, it has been used in various cultural facilities such as museums, art galleries, and art events to promote circulation and return visits.
■ Blockchain infrastructure “Startrail” used for Startrail PORT and FUN FAN NFT Startrail PORT and FUN FAN NFT are both services that allow you to issue and manage NFTs on Startrail, Startbahn’s blockchain
infrastructure. Startrail aims to ensure the reliability and authenticity of registered works and, in turn, support the inheritance of their value. NFTs issued on Startrail can record various
information and data related to the value of the work, such as information about the business that issued the NFT, as well as subsequent exhibitions, transactions, restorations, and appraisals. ■ Regarding “The Nakadashi of Time: The Encounter of Design and NFT” Yasushi Nagahara is one of the pioneers who has been exploring the possibilities of media and design since the 1980s, when the terms multimedia and media design were coined. Since 1984, when the Macintosh was first introduced to Japan, Nagahara has been one of the first to use computers in design. It is now commonplace for graphic designers to use computers, but what was special about Nagahara was that he saw computers not as a substitute for pens and rulers, but as a new medium. His experiments in creating new design expressions that connect the digital and physical have come to fruition in a series of e-books and algorithmic typography works.
“Media is something that goes hand in hand, and media design is a design that goes hand in hand.” is a keyword that Nagahara has expressed in various places. The title of the exhibition, “The Nakadashi of Time,” reflects Nagahara’s more than 40 years of media design practice, and also has the meaning of bridging the past and future of media. The environment surrounding media and design has changed dramatically with the advent of the Internet, which followed personal computers, and the development of the global capitalist economy. Recently, a wave of new digital technologies such as generative AI, spatial computing, and NFT are about to have a major impact on the work of designers. The exhibition subtitle “Encounter of Design and NFT” represents Nagahara’s latest attempt to view NFT as a new medium.
We hope that this exhibition will be an opportunity for as many people as possible, especially young creators who were born with computers and the Internet, to learn about the achievements of graphic designer/media designer Yasushi Nagahara. .
Venue: Kyoto ddd Gallery 620 Suiginyamachi, Shijo Shimoru,
Karasuma-dori, Shimogyo-ku, Kyoto 600-8411 COCON Karasuma 3F Opening hours: Tuesday to Friday 11:00 to 19:00, Saturdays, Sundays, and holidays 11:00 to 18:00
Closed: Mondays (the following day if Monday is a holiday or substitute holiday), the day after a holiday (open on Saturdays and Sundays) *Closed on April 30th (Tuesday) and May 7th (Tuesday) as they are the day after a holiday.
Opening reception: March 27th (Wednesday) 17:00-19:00 (free admission) Talk event: April 6th (Saturday) 15:00-16:30 (reservation required) / Guest: Shunsuke Takao
Sponsored by: DNP Cultural Promotion Foundation
Cooperation: Taihei Shi (Start Barn), Shunsuke Takao, Nicole Schmidt, Akihiro Kato, Harumi Kusumi
[Image 2: https://prtimes.jp/i/16730/64/resize/d16730-64-492e7469e5aad767df51-0.jpg&s3=16730-64-5d6cf96a8ec8f879414e5f84b990391e-3900×2194.jpg] ■ Yasushi Nagahara Profile
Born in Osaka in 1955. graphic designer. Withdrew from Kyoto City University of Arts, Graduate School of Fine Arts, doctoral course (visual information design). He also works across media, working on electronic media and exhibition projects. In 1983, Yasushi Nagahara Office was established. Professor at IAMAS (Gifu International Academy of Information Science and Art) from 1997 to 2006. Professor, Department of Information Design, Tama Art University from 2006 to 2023. Served as art director for the 2005 Aichi Expo “Cyber Japan Pavilion” and the 2008 Japan Pavilion site for the Expo Zaragoza, Spain. In 2022, he published his first collection of works,
“Yomukatachi: Media design practice that connects the digital and physical,” and has also published works such as “Design with Computers” (1999), “Landscape of Design” (2010), and “Infographics.” He is the author of many books, including “Trends in Information and Illustrated Modern History” (2016). Supervised translations include Josef Albers’ “Color Design” (2016), Otto Neurath’s “ISOTYPE” (2017), and Karl Gerstner’s “Designing Program” (2020). His recent publication is “Japanese Design: History of Visual Culture Seen from Letters”.
■ About Startburn Co., Ltd.
Startbarn is a company that aims to realize a more prosperous society by providing the technology needed by artists and everyone involved in art around the world. We are building Startrail, a blockchain infrastructure that supports the reliability and authenticity of artworks and the inheritance of their value.
[Official website] https://startbahn.io
■ About Startrail
It is a blockchain infrastructure for art that Startburn is leading the construction of. We aim to ensure the reliability and authenticity of works, and ultimately support the inheritance of value. NFTs issued on Startrail can record various information and data related to the value of the work, such as information about the business that issued the NFT, as well as subsequent exhibitions, transactions,
restorations, and appraisals. In addition, the rules set for secondary distribution and use of works are carried over across services, allowing for long-term management of works. Due to the nature of blockchain, this information cannot be deleted, tampered with, or duplicated. We support a variety of work formats, including physical works such as paintings and sculptures, as well as digital works based on data such as images, video, and audio, and even installations. [Official website] https://startbahn.io/startrail
■ About “FUN FAN NFT”
This is an NFT marketing solution that connects the real world and digital using QR codes. Users can obtain NFTs with a very simple user experience by simply scanning a QR code, without going through complex NFT-specific steps. Event organizers can connect with more fans and build relationships in the arts, entertainment, and tourism fields. This app is operated by Startbahn and utilizes the blockchain infrastructure for art, “Startrail.”
[Official website] https://funfan-nft.com/lp
■ Contact information regarding this press release
Startburn Co., Ltd.
Public Relations
pr@startbahn.jp
More details about this release:
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