Microad Co., Ltd.
UNCOVER TRUTH Co., Ltd., which operates CDP business, became a consolidated subsidiary as a key part of business strategy for the PostCookie era.
~Strengthening UNIVERSE’s competitiveness through access to companies’ 1stPartyData~
……
Microad Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director and President Executive Officer: Kentaro Watanabe,
hereinafter Microad) is a subsidiary of UNCOVER TRUTH Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, Representative Director: Kentaro Watanabe), which provides CDP*1 related businesses. We have decided to acquire the shares of Keizo Ishikawa) and make it a consolidated subsidiary.
[Image 1: https://prtimes.jp/i/64055/133/resize/d64055-133-65cb1fcaebaa3f9954ea-0.jpg&s3=64055-133-9e0eeaf53aa12da3b3b4770f1a5477f3-1847×331.jpg] UNCOVER TRUTH Co., Ltd., whose shares we have acquired, provides “Eark”, a data utilization infrastructure construction and support service called CDP, based on the vision of “utilizing user behavior data and content data to create a user-driven world”. We provide consulting services centered on CDP, as well as “Content Analytics”, a user experience analysis tool using content data. Through each of these solutions, the company’s business strength is to promote the analysis and utilization of 1stPartyData*2 owned by companies. From the second half of 2024, support for 3rdParty cookies in Google Chrome will begin to be phased out. Our estimate is that the impact will expand to approximately 1 trillion yen out of the 2.4 trillion yen Internet advertising market in Japan. Various measures are being considered for this new 1 trillion yen PostCookie market, but one of the most important is the use of 1stPartyData owned by companies themselves.
By making UNCOVER TRUTH Co., Ltd. a consolidated subsidiary, we believe that by making it possible for the first time to access 1stPartyData through UNCOVER TRUTH’s products, we will be able to gain strong competitiveness in the PostCookie market.
UNIVERSE, which we provide, aggregates and analyzes various data provided by third-party data-holding companies to provide multiple marketing products specific to each industry. These products utilize third-party data to approach customers with latent needs and support corporate marketing activities. On the other hand, the CDP “Eark” and “Content Analytics” provided by UNCOVER TRUTH Co., Ltd. maximize the LTV of customers by analyzing and utilizing 1stPartyData of customers whose needs have become apparent. In the PostCookie era, it is predicted that the value of analyzing and marketing existing customers using 1stPartyData will further increase.
By working together, the solutions of these two companies will realize new marketing in the post-Cookie era, from acquiring new customers by approaching potential customers to maximizing the LTV of existing customers, and will further enhance UNIVERSE’s competitiveness by expanding its business domain. We will aim to strengthen it.
[Image 2: https://prtimes.jp/i/64055/133/resize/d64055-133-31a37fe09463b2f240af-1.jpg&s3=64055-133-ca3bc9b280fff500ebc3abf6d4c18a20-3900×2174.jpg] We will continue to promote collaboration between the services of both companies and aim to further expand our business in order to strengthen our competitiveness in the PostCookie era.
*1 CDP: Abbreviation for Customer Data Platform. A platform that collects and integrates customer data from multiple data sources and analyzes that data to provide marketing and customer experiences tailored to each customer.
*2 1stPartyData: A general term for a group of data aggregated from a company’s own website, applications, etc., such as customer purchase history, registration information, and on-site behavior history. Microad Co., Ltd. Overview
Company name Microad Co., Ltd.
Representative Representative Director President Executive Officer: Kentaro Watanabe
Head office location: 13F Shibuya Infos Tower, 20-1 Sakuragaoka-cho, Shibuya-ku, Tokyo
Business content Data platform business
URL http://www.microad.co.jp/
UNCOVER TRUTH Co., Ltd. Overview
Company name UNCOVER TRUTH Co., Ltd.
Representative Representative Director: Keizo Ishikawa
Head office location: 2-8 A YOTSUYA 4N/3, Yotsuya Honshio-cho, Shinjuku-ku, Tokyo
Business content Providing data integration, analysis, and improvement consulting services using CDP
Provision of data analyst resident support service “DX-Accelerator” Provision of data utilization infrastructure construction and support service “Eark”
Providing “Content Analytics”, a user experience analysis tool using content data
URL https://www.uncovertruth.co.jp/
More details about this release:
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