[XENOZ Co., Ltd.] E-sports team SCARZ, B2B marketing media
specializing in the e-sports industry “Gaming Marketing
Launched “Media SYNC powered by SCARZ”
*View in browser* *XENOZ Co., Ltd.*
Press release: March 28, 2024
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E-sports team SCARZ, B2B marketing media specializing in the e-sports industry “Gaming Marketing Media SYNC”
launched “powered by SCARZ”
*With the rapid growth of the e-sports market, we will disseminate usage examples and know-how for corporate B2B marketing*
XENOZ Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Yoichi Tomori) is a B2B marketing media company specializing in the e-sports industry, “Gaming
We launched “Marketing Media SYNC powered by SCARZ” today. * ■Background of the launch of “Gaming Marketing Media SYNC powered by SCARZ”*
In recent years, the e-sports market has been rapidly growing on a global scale, and the size of the Japanese market will exceed 10 billion by 2022. It is predicted to reach 20 billion yen in 2025 (*1). With this growth, companies are increasingly using esports in their marketing.
Up until now, game and esports marketing has centered on the marketing of companies directly involved in the game industry, but in recent years, it has become more popular with a variety of brand companies, including luxury brands, general consumer goods/durable goods manufacturers, and commercial facilities. The number of cases is increasing.
In order to introduce such trends and marketing examples, “Gaming Marketing Media SYNC powered by
SCARZ” (hereinafter referred to as “SYNC(Heart)️”) has been launched.
* ■ Contents of “SYNC” *
We are planning to disseminate information on the following contents. 1. Game/esports market trends
2. Examples of corporate use of esports
3. Esports marketing know-how
4. SCARZ esports business introduction
* ■Purpose of “SYNC”*
“SYNC” aims to revitalize the gaming and e-sports market and contribute to promoting the use of e-sports marketing by companies.
* ■Future outlook*
“SYNC” will disseminate the latest information on the esports industry, and will also hold seminars and events for companies.
* ■URL*
Gaming Marketing Media SYNC powered by SCARZ
URL: https://note.com/sync_sz
*1 From a release by the Japan Esports Union (JeSU) on December 25, 2023 https://jesu.or.jp/contents/news/news-231225/
* ■* About XENOZ Co., Ltd.
XENOZ Co., Ltd. is engaged in the esports business, including the management of the esports team “SCARZ”. We are also involved in a wide range of other activities, including apparel/goods operations, e-sports facility operations, and business development utilizing e-sports.
In 2022, J.
As a member of the Front Retailing Group, we are conducting business with the aim of becoming an e-sports company that is successful from Japan to the world.
Click here for inquiries regarding sponsorship
https://www.scarz.net/contact
XENOZ Co., Ltd.
《HP》 https://www.scarz.net/
《X (old: Twitter)》 https://x.com/SCARZ5
《Instagram》 https://www.instagram.com/scarz_jp/
*About details about this release*
https://prtimes.jp/main/html/rd/p/000000145.000066484.html
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